1. Assignment 8: Individual
Coursework presentation
Draft 3

2. A
Draft 2 Feedback Video is posted on my
blog

3. B

4. DEVELOPING CELEBRITY & AUDIENCE D
TOPIC..
A) What is the purpose of the documentary?
The purpose is to show viewers how much celebrities
have changed and how active they have now become in
our lives.
Also, to provide an unbiased view throughout the
documentary and allow viewers to form their own
opinions

5. B) What would people learn about this topic
from your documentary?
They would learn about the different social media and
how they make it easier for audience to be
participatory.

6. C) What style of documentary is it? Explain
why/how
Observatory because..
• Celebrity case studies will be viewed and analysed
• Footage of participatory audience will be shown
Informative because..
• Changing audience information
• Social media types and what they provide etc

7. D) A documentary series about
‘Celebrity & Audience: Then and Now’
Episode 1: How celebrities become famous?
Sport, tv, music, film etc
Episode 2: What does it really meant to be a
celebrity? Celebrities then and now (case
studies) etc
Episode 3: How audiences have changed in how
participatory they are (tv shows, concerts, social
network etc)

8. AUDIENCE E
Who is the audience? Why?
Audience: 17-34 year old females
British and American, interested in social networking
sites, blogging, watching film and television
Because..
• They use social media a lot more
• They watch have a greater interest in all aspects of
celebrity life

9. Who is the target audience? Why?
17-26 year old females
Ethnicity: British and minority ethnic groups
Interests: crime/factual television, debating and
socialising regularly
Because..
• They use social media regularly
• They are a lot more participatory as audience

10. Who is the secondary audience? Why?
32-38 year olds
• Could be interested in the great change in
celebrity and audience over the years

11. Is it a niche or mass audience? Why?
Mass because..
• A lot of the public interact with social media
• A vast majority idolise a type of celebrity
• Many have been an audience at some point in
time

12. Relate your target audience to channel/time
shown
It will be shown on ITV2 at 9pm because..
• Target audience would be home from work
and other commitments
• Other shows targeted to that audience will be
on after that time

13. Connect purpose to audience – why should/do
they want to learn about this topic?
Almost everybody interacts with social media
and is an audience to some kind of celebrity

14. H
Inspiration

15. Fearne Cotton and..
Establishing shot
highlighting
lavish life
Interviewing Craig David
about his life then and
now

16. Presenter taking part in
activities during
documentary
Close up – greater
detail
Voiceover – guides
and informs
audience
throughout
documentary

17. One Direction: A Year in the Making
Archival
footage – Hashtag for twitter
highlights – celebrities rely on
journey audience to interact
with social media

18. Establishing
shot – a Interview –
reminder of the audience
how it was get a
auditioning trustworthy
account of his
experience
Font, 12 months earlier..
Bold white capitals =
importance

19. CHANNEL & TIME I
ITV 2 because..
• firm tradition of celebrity based topics are shown
• documentaries show the change in time for celebrity
& audience
Fearne Cotton and.. One Direction: Year in
the making

20. CONVENTION USE DEVELOP CHALLENGE DESCRIPTION
Archival footage Footage of
 audience and
celebrities for
evidence
Houses, arenas,
Establishing shots  studios etc
Interview  Interview with
public,
sociologists,
psychologists
Voiceover Not just at the
 start but
throughout
Supporting images  Images of
celebrities and
audience
Presenter  Presenter will
be a media
student

21. Establishing shot
• Where celebrities & audiences meet
• Where they are individually

22. Use of presenter/voiceover
• A media student studying about audience
theories etc
• Presenter actually has relevance/knowledge
to topic

23. Public Interviews
• Discuss why celebrities are admired
• Audience participation then and now
• Which celebrities they admire & why?

24. Expert interviews (with titles)
• Bold, white titles
• Sociologists – theories concerning people in
society
• Psychologists – theories concerning
attachment, admiration and relationships

25. Supporting Footage/Photographs
• Photographs of audiences’ participation then
and now
• Photographs of celebrities then and now
• Footage of concerts, signings etc
• Footage of audience participation then and
now

26. Use of statistics, graph or diagram
• Diagram for celebrities most respected/current

27. Structure
2 min introduction 1 min introduction 2 min Last 10-20 seconds
(series) (episode) (to focus (preview to next
on first episode)
subtopic of
episode)
Celebrity & audience Audience What it means to
participation then and now interaction with the be a celebrity, idea
throughout.. celebrities then and changing of instant fame e.g
•Tv now types of olympians are now
•Film audience global stars
• sport
• music

28. Why do ordinary people
have so much respect for
celebrities?

29. CELEBRITY IDOLISATION
Why do people idolise celebrities?
• More than just public figures
• With support of internet celebrities are more
apparent in their lives
• Difference in lives

30. Narcissistic Idolisation
• Researcher Heinz Kohut says “idolisation is a
developmentally appropriate response to being
a child“ and “adolescents engage in idolisation in
order to compensate for the narcissistic injury of
the inevitable failure of one's parents to live up
to their child's lofty needs and desires.”
• This suggests that because that because parents
aren’t the epic figure children aspire to, they
avert focus to people living up to their
expectations by leading extremely lavish lives.
www.ehow.co.uk

31. The changing
types of
audience..

32. DEVELOPING CELEBRITY IDOLISATION
What are the audience evolving to be? What role do
they play in the celebrity phenomenon?
• Media audiences were inactive recipients
• Now media establishments encourage active
participation

33. The audience as ‘Props’
• Traditional methods for example quiz shows and
documentaries which follow the normal lives of
ordinary people have always needed audience
participation.
• In the 1960s and 70s an example of a popular TV
show is The Golden Shot. Many quiz and game
shows of the time had members of the public
participating as competitors.
Media Magazine

34. The Audience as ‘Curiosities’
• In the 1970s the main focus of successful
shows was to investigate consumer health or
issues
• Great concern & consideration was shown to
audiences
• Example: That’s Life

35. The Audience as ‘Content’
• Participating audience provided the show’s
content
• You’ve Been Framed was based around
audience members submitting home videos,
could be the originator of Youtube.
• Youtube now uses audience to provide
content eg Robert’s Web C4: 2010

36. The Audience as ‘Subjects’
• A popular format in the 90s was a fly on the wall series called
‘docusoap’. Many of these shows focused on work
environments ie Driving School and Airports.
• These shows had a few breakout characters, through being a
participating audience they became celebrities.
• Early examples of the convention of reality television that
some participants are provided with platform to move from
being an audience member to being a celebrity

37. Audience Participation – Big Brother
Powerful Powerless
The producers of the • Controls who appears by • Cant completely control the
holding auditions way participants behave or
show • Creates specific the relationships they form
representations of • Cant control the way
contestants through audience vote
selective editing
• Constructs situation to
manipulate who’s up for
eviction
Audience • Can select who stays or goes • Cant always identify how
by voting during eviction much editing may be
• Can choose not to watch manipulating the perception
programme if its not of characters
entertaining enough
Participants • They can alter behaviour in • They are unaware how they
an attempt to make are being presented by the
themselves more popular institution or the tabloid
press
Press • They can choose to • They cannot directly
represent contestants as influence the contestants
‘villains’, ‘victims’, ‘heroes’ activities in the house
etc

38. Evolution of boy bands

39. • The boy band phenomenon all started with
the "mania" surrounding The Beatles and the
latest boy band One Direction have now been
made into action figures and other advertising
forms, boy bands are changing.
• Over the past 50 years, there have been a
number of coordinated, harmonizing boy
bands, each of them just a bit different from
the previous.
www.huffingtonpost.com

40. The audience are more interactive with the boy
bands nowadays because of..
• Meet and greet concerts
• Social media sharing photos and whereabouts
to fans
• cd/book signings..

41. However audience participation could
be declining..
• Because of the misuse of social networking sites, forms of audience
participation could decrease as not all audience agree on audience
participation techniques.

42. Evolution of girl bands

43. • 1950s – several girl bands started to produce
songs that mixed doo wop harmonies and
blues music
• Usually trios or quartets where there any lead
vocalist, the others supported a background
vocal.
• Girl bands flourished during the 1960s,
constant presence in bill board charts
www.history-of-rock.com

44. • Now girl groups are being formed through
talent shows such as Girls Aloud and Little
Mix.
• The audience now have a say in how girl
bands progress and their formation
www.history-of-rock.com

45. Celebrity Case Studies

46. Marilyn Monroe
• An American actress, model and singer. Starting
off as a model then got a film contract with 20th
century Fox for which she is most known for.
• She started off the label ‘blonde bombshell’
• She’s still well known for her beauty and intellect,
many still get inspiration from her quotes.

47. • She’s still a celebrity brand 50 years after her
death
• However audience participation didn’t start
until after her legacy

48. Kim Kardashian
• Didn’t find fame through talent but instead a leaked video,
showing how media now has a lot to play in initial stardom
• Audience is very participatory in her daily life as she and her
family members have a string of reality tv shows including
Keeping Up With The Kardashians, Kourtney and Kim Take New
York etc

49. How are celebrities
famous?

50. TV
• From being contestants on reality tv/talent shows to becoming presenters
and artists.
• Gone from ordinary to stars
• Reality tv provides a platform for ordinary people to become famous

51. Internet
• Youtube allows ordinary people to post videos that
are viewed by millions.
• Home videos can be projected to worldwide
platform
• Ordinary people can develop new personas through
Youtube

52. Film

53. Importance of franchises..
• Celebrities rely on franchises for consecutive work
like Indiana Jones and Harry Potter.
• Successful movie franchises means that actors are
expected to reprise their roles for each sequel,
increasing their fame and net worth.

54. Sport
Olympians have now been fast
tracked to the world of
celebrity:
• Tom Daley is now getting
celebrity attention on
Twitter
• Victoria Pendleton is now a
contestant on talent show
Strictly Come Dancing

55. Story board

56. Script

57. Actors
• Presenter – casual clothing (t-shirt, scarf,
jeans, boots), folder, relaxed body language,
informed on topic already
• Public interviews – the younger generation
(teens, young adults), mature adults
(30s/40s/50s)
• Expert interview – sociologist, psychologist

58. Location

59. Music
Emeli Sande – Heaven Instrumentals
Tinchy Stryder – Help Me Instrumentals
Because..
• Its familiar to younger audience
• Change paces a lot reflecting change in nature
of celebrity and audience
http://www.youtube.com/watch?v=oKGCSjT39mM