The Newspaper Essay

Newspaper Style
Introduction
A newspaper headline is often the only thing that readers read in a newspaper, or at least, it is the
first thing that everyone notices in a newspaper. It serves as a indicator for the reader that helps
decide whether to continue on reading the whole text or to skip it onto another one. Each headline
should be a summary of the news which follows. A headline should be a regularsentence structure
containing a subject and a verb. It means that only lexical, not grammatical words are used. The
major reason for that is the space. Then the rule of a sentence may be broken, only minor sentences
are used, and such a headline can be rather difficult to understand. This happens on purpose to make
the headline somehow special with the...show more content...
Link to Madrid?"),
elliptical sentences ("Still in Danger")
complex sentences ("Astronauts take a walk on the dark side to repair International Space Station")
* direct speech (Beckham: "Harry is right for England")
Newspaper headlines often follow rather different grammatical rules from other kinds of writing. 1.
Articles and the verb "to be" in various functions are often left out. * LAS VEGAS A POTENTIAL
MODEL FOR CRIMEA * MISSING TEENAGER FOUND UNHARMED * EVERY WORKER A
UNION MEMBER 2. Newspapers have a special tense–system. It is unusual to find complex forms
like "is coming" or "has produced"; is used, whether the headline is about something that has
happened, something that is happening, or something that happens repeatedly. * AFGHANS
BEGIN MEETING ON CONSTITUTION * ACTRESS IRENE HANDL DIES AGED 85
Sometimes the Present Continuous is used (usually to denote something that is changing or
developing), but the auxiliary verb is usually left out. * MAYOR ELECTION SPENDING SOARS
* SOUTH AFRICA RUNNING DRY * OUTBREAK OF FOOG POISONING HITS KYIV
To refer to the future, headlines often use the infinitive. * DENMARK TO VOTE * GIULIANI TO
CONSULT KLITCHKO * LARA FABIAN TO SING STYLISH EUROPEAN POP IN KYIV
3. Passive sentences are constructed with no auxiliary verb, just the past participle.
– PLAYERS
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Newspaper Comparison
Newspaper Comparison
Today's society is in many respects dominated by the media. Newspapers, books, television, radio
and the Internet not only play significant role in an average person's life but are also multi–billion
pound industries that, through the public exposure they are subject to, carry great influence. One of
the oldest media formats still in use is the newspaper. This old printed format carries great political
power and boasts huge readerships, partly due to its cheap price, never exceeding a few pounds an
issue, and its portability.
Throughout the decades during which Newspapers have developed, two main styles of writing and
presentation in newspapers have emerged: Tabloid and...show more content...
However, tabloids are generally considered to be the more sensationalist, emotionally concerned
and subjective newspapers containing more pictures and easy to read text (such as the Sun and the
Mirror). Typically, Many Tabloid only require a reading age of 9, thus allowing them to be readily
understood by the less well–educated and intellectual members of the public. Clearly, the properties
of these formats can be seen as direct opposites. However they do share some similarities. An
obvious common property of all newspapers is that they are commercial, that is, that they will try
to appeal to a large a readership as possible, within their market niche readership and this is
reflected in their range of content and style. Some newspapers try to appeal to more people by
mixing elements of tabloids and broadsheets (such as the Daily Mail and the Daily Express),
although the large tabloid and broadsheet newspapers tend to follow the traditional stereotypical
styles for their type. The other key similarity between each type of newspaper is that they all exist
to report the news and current affairs, differing only in the way in which they present and portray
news stories which is also dependent on the preference of their readership. However, their priorities
regarding what stories are newsworthy differ

History of Newspapers
The History of Newspapers
Today, people can use newspapers to find out many things. One can use the newspaper to check
sports scores, get the day's news, read "feel good" stories, or even find out their
horoscope. It was not always that way. From the "Acta Diurna," reported in the ancient
Roman empire, to the New York
Times, newspapers have come a long way. In this report, the distance that newspapers have traveled
since their inception is going to be outlined.
Before literacy was commonplace in societies, town criers would announce the news of the land to
the land's people. These criers used oratory skills to spread the news on crossroads and the
marketplace. Messengers would be commissioned to report to the...show more content...
Perhaps that is where our dateline comes from. Early in the 17th century, regularly printed
newspapers became more of the rule as opposed to the exception.
Weekly newspapers began circulation in Frankfort and Vienna (1615),
Hamburg (1616), Berlin (1617), and Amsterdam (1618). England was not far behind as corantos
were being printed. Corantos were single sheet tracts dealing with current foreign affairs. In 1655,
the "Gazette" was printed in Oxford England. The "Gazette" was the first
regularly released English newspaper. It was released weekly. As newspapers were making great
strides in England, big steps were also being taken by them in the way of colonizing.
When the English colonies develop, so did newspapers.
In the year 1690, Benjamin Harris tried to print the first newspaper in colonial America. Authorities
banned his newspaper ("Publick Occurences Both
Forreign and Domestick") saying that he was printing without a license to print and he was
printing "reflections of a very high nature." The next attempts by others would be
successful.
In 1704, John Campbell started the "Boston Newsletter." This became
America's first regularly printed newspaper. This paper paved the way for newspapers to develop all
throughout the colonies. As the colonies attempted to steer away from England, newspapers became
an outlet for anti–England propaganda. Along with

Sanvergogne had parked the car in front of my apartment building, and was waiting for me, behind
the wheel. He held the newspaper almost against his big flat nose. And when I say: "the newspaper"
I really mean: "The" newspaper. The same old newspaper–"Le Parisien"– he had picked up, I do not
know where, nor when, and occasionally opened when he fancied the idea. I must add that if he
kept his beloved 'Le Parisien' in front of his eyes, he actually never read it. He only held it there,
hiding behind it. This was his way to keep abreast of what was going on in our City, and I must
admit that nothing happened in Paris without my remarkable friend having knowledge of it... I
walked to the car, opened the door, and while sitting next to him, I asked in a casual tone of voice,
if everything was all right. He folded carefully his old rag, and nodded. "Tout va bien, mon
Capitaine!" He started the car, and took off, full speed ahead. I let him drive aimlessly through
the streets of Paris, the City that never ceased to fill me with wonder and delight. Sanvergogne, as
usual, was driving quietly, silently, waiting patiently for me to give him my orders. After a while,
noticing that the sun had started to make its descent, I decided it was time to go pay a visit to
Armand de Valfort. "Are we far from 'La SimoniГЁre'," I asked Sanvergogne. "Non, mon Capitaine."
"Then, let's go!" Sanvergogne turned sharply the wheel, sending the "CitroГ«n" in the opposite
direction. We soon were on

The Decline of the Newspaper
In 1760, The Boston News–Letter was the first newspaper to be continuously published in the United
States. A 250–year legacy of printed news could not have lasted if it newspapers didn't not have it
uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news
of international, national, and local news to the doorsteps of the people. Without such frequent and
stable form of communication, it would be difficult for any nation to call itself a free democracy.
Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests
newspapers around the world are falling both in number and circulation. The past several years have
been difficult for newspapers as other news...show more content...
There could be no national forum where issues are discussed because people would not know what
there is to discuss in the first place. As Arthur Miller ones said: "A goodnewspaper, I suppose, is a
nation talking to itself." Our United States would no longer be united but instead fragmented into
"nations" talking only as far as word of mouth could reach. Lack of a national medium of
information is an obvious problem in any democracy.
Today, Newspapers are at the lowest circulation in seven decades. Numbers do not lie, newspapers
are in decline. According to a The Washington Post article from October of 2009, "The
Accelerating Decline of Newspapers", only 13 percent of Americans today buy one of 1400 daily
papers. In 1940 that number was 31 percent Newspapers' annual losses of paid daily subscriptions
are at record lows all across the board. From the same article of the Washington Post: New York
Times reported seven percent loss, Los Angeles Times reported 11 percent, Washington Post 6
percent, San Francisco Chronicles 26 percent, Dallas Morning News and Newark Star Ledger both
report 22 percent losses. Of the 25 top newspapers in the United States, only the Wall Street Journal
did not report a decline in circulation. The Wall Street Journal only managed a 0.6 percent gain.
Furthermore, the rate of decline in print circulation at the nation's newspapers has accelerated.
Between 2008 and 2009 there was a seven percent drop. Rick Edmonds, a media business analyst at

Online Newspaper Vs. Print Version
The contents of the Southeast Missourian online paper may seem so much more fitting with this day
and age, but the traditional newsprint edition still offers their subscribers a lot more information.
The print version organizes the newspaper with pictures from various sections located at the top,
side, and bottom in order to draw the reader in to the articles and advertisements. The online version
is very to the point in its content in the fact that the Southeast Missourian does not have to sell the
online version to the public or subscribers, this is seen online with minimal advertisements that deal
directly with the surrounding area . With the unappealing online version having only a basic
structure to the inner contents along with two...show more content...
This to me is the essence of enjoying a newspaper anywhere you may be.
I found it very intriguing that the online adaptation has a thumbnail picture of the actual newsprint
front page. After accessing this picture, it also gave other front page thumbnails of past issues. I think
this is an advertising strategy in order to draw the online reader into purchasing a newsprint edition.
I prefer the actual newsprint edition to the online version because of the content. The online version
didn't have any of the sport section scoreboards, crossword puzzles, or comics that I hold dear to my
enjoyment of the newspaper. In accessing the coupons, I found this page to be a joke with no more
that 10 coupons available for printing. The newsprint edition has endless coupons, along with sale
announcements that are vital to the surrounding area.
The newsprint edition will never vanish. There is a place for the online version of the "newspaper"
but I do not think printed papers will ever go away entirely. Newspapers contain way too much data
to put online: legal ads, classified ads, church calendars, which are all way too important to skip. The
online version obviously has many advantages, like getting almost instant news, right when it
happens (along with video clips occasionally) and the fact that there is an unlimited space allotment
for

Newspaper Headlines
Contents
Introduction2
The Language of Newspapers2
Analysis of Newspaper Headlines2
Headline Evolution2
Headline Functions2
Headline Styles2
Headline Forms2
Headline Variants2
Headline Language2
Conclusion2
Bibliography2
Introduction In today's hectic world one of the most important factors is information. The means of
information provision are quite different which can be summarized in one word: mass media. The
media is the whole body of communications that reach large numbers of the public via radio,
television, movies, magazines, newspapers and the World Wide Web. All of them, alongside their
informative essence, are aimed at influencing huge audiences. That audience has been viewed by
some commentators as...show more content...
Tabloids: In very general terms, a tabloid paper is printed on A2–size paper at 380 mm by 300 mm
(15 by 11Вѕ inches), which is folded to A3, half the size of broadsheets. Tabloids are known as the
"popular" or "gutter" press, often perceived as sensationalist in contrast to broadsheets. All the
mass–circulation papers are tabloid. Examples: The Sun, The National Enquirer, The National
Ledger, The Star Magazine, New York Post, The Globe.
Berliner or Midi: 470 mm by 315 mm (18ВЅ by 12Вј inches) used by European papers such as Le
Monde in France, La Stampa in Italy, El Pais in Spain and, since 12 September 2005, The Guardian
in the United Kingdom.
Analysis of newspapers involves a consideration of both headlines and reporting styles.
Analysis of Newspaper Headlines
A headline is the text at the top of a newspaper article, indicating the nature of the article below it.
Headlines are usually written in bold and in a much larger size than the article text. Front page
headlines are often in upper case so that they can be easily read by the passing potential customer.
Headlines in other parts of the paper are more commonly in sentence case though title case is often
used in the USA.
Headlines are generally written by copy editors, but may also be written by the writer, the page
layout designer or a news

Analysis of a Story in the Newspaper
Introduction
'News media investigate, analyze, and report to stakeholder publics on issues and event s that occur
around the globe in a twenty–four–hour, 365–day news cycle' (Richard,2007:98). Because of the
way news media works, we know what is happening in the world and we can have 'connection' to
other places. With new media arising, the information transmission process become even faster.
Though new media is getting more prevalent, still, a considerable amount of people rely on one of
the traditional news media – newspaper.
Facing the competition, the way news reported may change as newspapers 'need to maintain large
circulation figures to stay profitable' (Bignell 1997:83). This directly affects how news is presented.
To make news...show more content...
It is usually 'short' and 'effective' (Reah, 2002:15). Through looking at the headline, readers can more
or less guess what the text is about.
'8 HK tourists, hostage–taker killed on hijacked Manila tourist bus'
There headline of the news has only 10 running words, however, the main idea of the news story is
still clear. It tells the people involved, the place the event taken place and the nature of the event. It
shows its function to 'encapsulate' the news (ibid:14). Orientation and evaluation
From the very beginning of the story, journalists' 'mental analysis of what goes in a story' has
involved (Bell, 1991: 169).
In the opening paragraph of the news, journalist tells readers about four aspects – who (Hong Kong
tourists and ex–policeman), when (yesterday), where (Manila), and what (hostage). These four
aspects are the basic facts that 'concentrate at the beginning of a story' (Bell:1991). It is an
obligatory part of news story and named as 'Orientation'. From this lead paragraph, readers are able
to grasp the context of the news – There was a hostage event happened yesterday in Manila,
involving Hong Kong tourists and an ex–policeman.
Following the orientation paragraph is 'Evaluation'. Orientation helps to 'form the lens through which
the reminder of the story is viewed' (ibid., 1991: 152). In this part, the story is elaborated. Through
this part, a journalist hopes to make the text seem to

THE FUTURE OF THE NEWSPAPER BUSINESS.
INTRODUCTION
The newspapers were first public during the 16th centuries and since then have thrived even in the
face of competition from radio and televisions. However, the news content and the channel through
which it is communicated started with paper which is the regular daily print with deliveries, and
later changed to combination of paper print and radio and later changed to paper, radio and
television, and now moved to digital print and blogs via the internet. Moreover, newspapers have
survived the advent of radio in the 1930s, cinema news in the '40s and television in the '50s. On the
other hand, the arrival of internet has create major challenges to the old business models of print
newspapers...show more content...
The company was launched in 1888 by Rufus N. Rhodes as the evening news of a four page paper.
Few years after the lunch of the Birmingham news, the news circulation from 628 in 1888 to over
7000 in 1891 and became the largest daily newspaper in Alabama state and won the contract to
publish the General laws of Alabama.
FORMATION
The company was founded in 1888 by Rufus Rhodes, he lunched the paper, which he named ''the
evening news'', with the slogan "Great is Birmingham and the News is its prophet." He stated the
operations with $800 investment, two reporters, three printers, and a steam–driven flatbed press. In
1909, after his death, Victor Hanson a veteran newspaperman who first published at the age of 11
joined the company as a vice president, general manager, and part–owner. Hanson and Frank P.
Glass, his colleague from the Montgomery Advertiser a daily newspaper firm, purchased his
interest in the paper from Rhodes widow. He therefore set a goal for the paper to have a full report
on the news, interpret it and discuss up to date issues, also to offer useful information and practical
advice, supply entertaining reading matter, serve as advertising medium, foster and encourage public
service.
DEVELOPMENTAL STAGIES The company developmental process stated after Hanson took over
the company, while he modernized the newspaper format,

The Importance Of Newspaper Bias
As for who should report the story, I think if the Los Angeles Time's was able to be honest and
upfront they could report it. However, given the bias the newspaper might lack the ethical news
value equality. Which states, "seeking justice for all involved in controversial issues treating all
sources equally."(ME, 36) That would mean the Times would also have to tell the sides of Jeff
Johnson, and other employees who were terminated. Given this fact, it might be better for a local
outside source to write the story. Either way, the newspaper should be upfront and should not hide
the truth from the public.

Television News vs. Newspaper
Television news vs. Newspaper When it comes to finding about the news of what's going on in our
world, we want details and facts. We want the juice of what's actually going on. The debate between
the efficiency of newspapers and TV news, TV news is a lot more effective.
Watching the news on TV is a lot easier for people to understand and is more convenient than
reading it on paper. For the people who are always in a rush in the morning, it's more convenient
to turn on the TV and listen to what's going on rather than trying to read a paper because it will
only slow your task down. Also, for the people who don't know how to read and for elders whose
eyes don't function properly, the TV is a better source of finding out the news. Not only...show more
content...
The smallest story could be the most important; but if you have a newspaper, you won't be able to
find out what's going on, so you'll have to rely on the TV news to tell you what you want to know.
TV offers more options of news. People are mostly fond of making choices. Watching TV can
satisfy this requirement. Because there are many channels for options on news, for example, ABC7
channel news doesn't provide you the news you want to know about, then you can always change
the channel. But the newspaper is published by one publication. Whatever information is on there is
what you have to stick with. The point of view and the news are somehow limited and prejudice. So
in order to get a comprehensive view, people can try many different channels to get an understanding.
Unlike the TV news, newspaper are portable and has no time limited, this has the advantages that
people can read them whenever they want. But I believe that getting news from TVs is due to its
efficiency, convenience and easy understanding is a lot better than just reading the

Comparison of Newspaper Articles
Comparison of Newspaper Articles
I have chosen two articles about the same story from two contrasting newspapers, one a tabloid
and one a broadsheet. The tabloid I have chosen is The Mirror and the broadsheet is The Times.
Both articles are taken from the papers of Tuesday 22nd October 2001. They cover the story about
the outbreak of Anthrax in Washington DC where two postal workers died.
I think the Mirror is aimed at people who do not want to read the news in great detail and just want
to know the essential facts. I think this because of the language used, sensational headlines and
startling pictures. The Times on the other hand tends to present the facts in a more informative way
being...show more content...
Other reasons why it is not as intimidating is that it is written in a much smaller font and is not in
capitals. This headline is more informative to the reader than the one in The Mirror. It tells you
where the story happened and that it was only an alert.
Along with the abnormally large headline, the article in The Mirror also has a photograph of the
postal workers at a hospital in Washington waiting to have anthrax tests. The article also has three
major bullet points on the story. These plus the headline and the photograph make up approximately
80% of the article. This shows that there is not much writing on the story. However in The Times
most of the article is writing.
The bullet points in The Mirror's article are very useful to a person who just scans the
newspapers. They tell the reader what has happened in a very effective way. "US postmen 'killed
by disease'" this bullet point personifies the disease, it makes it out to be a murderer. This piece is
very emotive. "Another two 'fighting for life'" and "Nine others show symptoms" are also very
emotive and grab the readers attention.
The language used throughout the articles is also very contrasting. The Mirror uses words that are
far simpler to understand while on the other hand The Times uses more technical terminology. For
example, in the

Comparing Two Newspaper Articles
Comparing two newspaper articles, one from a tabloid and one from a broadsheet will convey the
different techniques that tabloids and broadsheets use to present stories. Media in general, aim to
inform and interest the audience which consist of many different types. Diverse emotions and ideas
are created by the media; foremost tabloids. Tabloids are papers like 'The Sun', 'The Mirror', 'The
Daily Mail', 'The Express' and 'The Star'. In contrast to these are broadsheets like 'The Times', 'The
Guardian' and 'The Daily Telegraph'. Broadsheets are often known as the 'quality press' being more
informing and formal in the manner they convey information and news stories.
Different newspapers show different stories; stories the reader can relate...show more content...
In this headline there is a comma missing after 'Sarah' just to make the headline more catchy and
snappy. There is also alliteration 'M6' and 'man' which labels the kidnapper as the M6 man. Hence,
'The Sun' sees the kidnapping story more newsworthy for its readers and so presents it in a more
affective way, regarding the layout.
In contrast to a broadsheet a tabloid's audience is aimed at socio–economic group C and below.
Tabloids are aimed at a younger audience and focus on issues that their readers can relate to. The
targeted audience for the picture is everybody because 'The Sun' wants everybody to see it and
hopefully recognize the kidnapper. It is easily recognizable that 'The Sun' is meant for readers that
may or may not be highly educated, hence, it is called 'The People's Paper'. Therefore, the language
used has to be simple:
"Police also boosted the hunt yesterday by issuing an e–fit (above) of a suspect."
The colloquial word 'boosted' adds evidence that 'The Sun' targets a simple audience; an audience
which do not have to be highly educated.
On the other hand, 'The Times' targets socio–economic group C+. Further more, the broadsheet is
targeted at the age group 30+ and readers absorbed in financial, political or other international
matters or events. Therefore, the broadsheet is associated with educated and capable readers:
"Sussex police repeated calls for the man to come forward to be eliminated

Argumentative Essay On News Media
News media serves as the main source of information for people in most nations, regardless of the
kind of government or democracy in place. Since humans take decisions and function based on
the kind of information they have, the importance of information flow cannot be overemphasised.
Governments, well aware of the role and power of the news media to influence the populace,
place a high premium on, and will go to great lengths to align the available news media to serve
their purpose. This goes for the whole spectrum on governance, from democratic to autocratic.
Observing the origins of conflict globally over years, especially civil wars which is a great threat to
human security, information available from news media has been a key motivation or driver.
The 1994 Rwandan genocide is an example of how information access interphases with national
security negatively to create chaos. The government of the day used state owned media to pitch the
Tutsi's and Hutu's against each other, while the world watched. Democratic governments do not
necessarily guarantee press freedom and human rights, and autocracies stifle the same as we may
want to think, if taken at face value. Many democratic governments basically run the state owned
news media and dictate their output, which begs the question what is the minimum level of
democracy and what exactly makes media "free". (Hutchinson, Salvatore and Whitten–Woodring).
Sometimes there seems to be a mismatch between government type and the

A Comparison of Two Different Newspapers
A Comparison of Two Different Newspapers
In the following essay, I intend to compare the differences and similarities in which two different
newspapers – a tabloid (The Mirror) and a broadsheet (The Times) report the same story. I will be
looking at the presentation and the use of language as well as the basics of how the story is put
forward and told. Both papers are reporting the same story in which Prince Philip made a statement
along the lines that 'guns are no more dangerous than cricket bats' following a shooting at a school in
Dunblane in Scotland. In general there are many differences between tabloids and broadsheets. A
tabloid is smaller than a broadsheet, usually being about half the...show more content...
The headline claims the Prince to be foolish in the form of a pun – 'foolip'.
In an article the lead paragraph is designed to have a large impact on the reader which sums up the
story in a short space. This is useful for people who haven't got time to read the full article. It is
also designed to interest the reader so they read on. In The Mirror the lead paragraph is simple
and bold, full of emotion and sensational language such as 'sparked outrage' to over exaggerate the
story. The lead paragraph is designed to be short and 'straight to the point' but it fails to mention any
positive side to the Princes comment, which is revealed later on in the article. This again shows
signs of The Mirror being bias. The Times is more informative and is not bias in any way. It
explains how he said that 'members of shooting clubs were no more dangerous than members of
golf or squash clubs'. The paragraph also contains more honest language and less sensational
language and it over exaggerates less.
The final effective presentational features in the newspapers are the pictures. In The Mirror the
picture makes the Prince look stupid and foolish, in this way it ties in with the headline. The picture
has been taken at a particular moment and catches the Prince with a stupid look on his face. Inside the

Essay On Online Newspaper
The fully customized online newspaper allows the reader to have access to audio/video content
automatically on their mobile device (Ferrell & Hartline, 2014). The reader would have audio
/video access to content such as Health and Wellness, Foods, Travel, Brands, Organizations to
name a few (Ferrell & Hartline, 2014). As well as live local and national news, sports, and
weather (Ferrell & Hartline, 2014). Imagine clicking on one link and being able to search for
travel destination spot for a winter getaway (Ferrell & Hartline, 2014). Another option may be to
click on a story about the Superbowl that takes the reader directly to their favorite NFL team's
website (Ferrell & Hartline, 2014). The ideas or content marketing provides much value...show more
content...
There are two possible ways for the online newspaper to make money (Ferrell & Hartline, 2014).
The first being USA Todaycan charge a fee for their App (Ferrell & Hartline, 2014). Second,
advertising, like USA Today did in the past by offering six months of free advertising with a paid
six months of advertising (Ferrell & Hartline, 2014). USA Today could offer content topic
providers front page one inch blocks for one day a week advertising (Ferrell & Hartline, 2014).
Distribution and promotion are the third and fourth steps, how to market the online newspaper to
readers of all ethnicities, and genders (Ferrell & Hartline, 2014). What better way to promote an
online newspaper to varies readers than to use social media as an outlet (Ferrell & Hartline, 2014).
The website HootSuite can help USA Today manage their social media accounts like Facebook,
LinkedIn, and Twitter (Hendrick, 2016). HootSuite can provide insight into which post resonate with
target populations (Hendrick, 2016).
Branding is very important, USA Today online newspaper logo needs to stay the same all their
printed newspaper logo (Ferrell & Hartline, 2014). A blue filled in circle with the same font USA
TODAY printed in caps to the right of the blue circle (Ferrell & Hartline, 2014). The online
newspaper is USA Today's social and ethical responsibility to build long–term relationships with
readers and advertisers (Ferrell & Hartline, 2014).

Newspaper Report On The Newspaper
Newspaper If you step outside depending on where you live you get your local newspaper each
morning. Many people all around us enjoy the newspaper and the stories in it that provide us with
local news as well as news from a couple cities down. Newspapers first began their journey in the
18th century, when the colonial newspaper was published. The first piece of news that would later
help conjure up the newspaper only had one news item on it. A man named James Franklin who
was the younger sibling of Benjamin Franklin wrote a simple one page news sheet. Some in the
past saw the newspaper as a way of servicing god, therefore to them the newspaper would contain
stories in which told about religion.
A town known as Williamsburg was a well...show more content...
The 'Tribune Company of Chicago' owns the paper, which only discusses news occurring in
Broward and Palm Beach counties. A columnist of the name Mike Carlton, who began his career
early at the age of 17 working for the Australian Broadcasting Commission was well known
because of his report given as a fighter in Vietnam got him much respect as well as a permanent
spot in the paper. Carlton says that in order to write you must build a reasonable and strong
standing format. He writes for 'The Sydney Morning Herald', and although he had a rising position
when it came to writing he did refuse to write his column once in August of the year 2008 because
the story was about journalist of 'Fairfax Media' striking.
Magazines
The editor and publisher Jann Wenner founded 'Rolling Stone' magazine in the year of 1967. This
magazine is a united states based magazine in which is mainly focused on the topics of music,
liberal politics, and popular culture. Also involved with the magazine is the music critic who's
name is Ralph J. Gleason. Rolling Stone magazine like a newspaper has to have a format; their
format was altered in order to appeal to younger readers. Magazines such as the Rolling Stone was
conjured up with money borrowed by Wenner, who borrowed money from many members of her
family. Magazines are usually financed by advertising, or even pre–paid subscriptions.
The first magazine in the world was published in Germany; in 1663 ad it was called Erbauliche

2.1.4 REASONS TO ADVERTISE IN A NEWSPAPER As with all advertising media, newspaper
advertising has various strengths and limitations. The strengths are as follows: REACH: No other
promoting vehicle has the compass of daily papers. Broadly, about 105 million grown–ups read a
daily paper in print or online on a normal weekday and more than 111 million read a Sunday daily
paper. Seven in ten grown–ups read a daily paper or visit a daily paper site in a normal week
(Scarborough Research). Newspapers offer the widest reach of any advertising medium.
QUALITY: Your absolute best prospects arenewspaper perusers. Individuals who are regularly
named upscale meaning upper salary, advanced education, proficient/administrative occupations all
consider themselves newspaper...show more content...
IMMEDIATE: Newspaper advertising is among the speediest types of promoting with greatly short
due dates that permit advertisements to be made and keep running in a matter of days.
FLEXIBILITY AND TIMELINESS: Flexibility is perhaps the greatest strength of newspapers.
Newspaper is not like any other media, in newspaper advertising, the advertise is allowed to build
the advertisements in any size. National advertisers can adjust copy to match the specific buying
preferences and peculiarities of localized markets.
CREDIBILITY/TRUST: Consumers trust and believe in newspaper advertising more than any other
medium of advertising. A survey carried out showed that Thirty–six percent of adults have a very
strong believe and trust in newspaper advertising, a wide gap when compared to television
advertising (8 percent) or internet advertising (15 percent).
SELECTIVE VS. INTRUSIVE: Advertising that is being spooned out to shoppers are not really
accepted by them. The most medium of advertising that is used by shoppers is the

Newspaper
The promising future of newspaper
In the wave of information explosion appeared in 90' last century, the channels to obtain information
among people have apparently been diversified due to the rise of new media outlets through the
medium of the Internet. Although some advantage of newspaper has been overshadowed by the
excellent performance of new media, newspaper is actively adapting to social and economic
transformation based on maintaining its existing advantages. For this reason, the essay will describe
newspapers' prospects and explore whether newspaper have been outdated in the globalised era.
The fact that people tend to choose new media to acquire useful and valuable information rather than
mere newspaper is largely due to the...show more content...
Instead of mere boring character and simple page outline, modern newspaper pays more attention
on colorful pictures and illustrative graphics, based on modern typesetting techniques. (Bob
Franklin, 2008, p.637) In addition, the appearance of tabloid formats and compact editions are
increasingly popular among young readers, women and commuters, because the most striking
feature of these types of newspaper is the increased use of telegraphy or a colorful graphic in order
to attract their readers. Therefore, for modern people, reading these types of newspaper is an
effective and well–understood way to obtain information and may be popular among them for a
relatively long time.
In order to gain predominance in the fury market competition and win readers, traditional
newspapers have made great efforts to design its contents published and meet the demand of their
target audiences. For example, newspapers tend to focus on a specific theme, called "personalized
news" such as finance, entertainment, education as well as all fields readers are interested in.(
Martin Conboy & John Steel, 2008) In this way, the

Newspaper vs the Internet
Qn 2: Newspapers are under attack from the Internet, What strategies might they follow in order to
survive?
Internet technology has a solid effect on how firms compete in the twenty–first century. Michael
Porter (strt mgment ) stated that companies that succeed in the twenty–first century are the ones who
use the internet as a compliment to traditional ways of competing, rather than those who set their
internet initiatives apart from their established operations.
Printed news goes back hundreds of years to the late 1400's when news pamphlets were passed
around in Germany. The first true newspaper (in English) was the London Gazette of 1666. The
first one appeared in Boston in 1690. These have come under some pressure from free online...show
more content...
Newspaper firms need to focus their differentiation through embracing the Internet, by the Internet
becoming the first priority not the latter. Jay Rosen, a journalism professor at New York
University, said one of the issues is, that reporters have been given a job description that revolves
around a single platform (i.e. print journalist), when really journalists need to conceive of the
editorial act apart from questions of platforms. (mash Newspaper survival) Kevin Sablan, (mash
npaper survival) leader of the Orange County Register's web task force stated that eventually, the
word print needs to be removed from the role of print journalists. That reporters need to focus on
primarily gathering information and how to present that information in many formats, being
websites, mobile platforms, social networks and finally print. This is nothing new to the focussed
business strategy, which has been in place for newspaper firms from the beginning of newspapers
initially. The primary core purpose for a newspaper is solely to provide the news. Ryan Sholin,
director of news innovation at Publish2, a company that specializes in link journalism, said
journalists now have to be ready to produce journalism on multiple platforms, whether that is
tweeting a headline, uploading a video through their IPhone or something else – journalism comes in
all shapes and sizes."(mash npaper survival)
Through the introduction of print journalism to e–journalism

The Newspaper Essay

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The Newspaper Essay