Essay Mass Media

Mass Media Usage
Introduction to Media Industries
Media Visualization Essay
Media Usage Mass media has become a powerful tool in shaping our culture, and is largely
reflective of our society today. According to our text book and class lecture notes, mass media can be
loosely defined as the technological vehicles through which mass communication takes place, along
with the industries which control them. Over the years, mass media, has had a profound effect on
American society, on its culture, and on the individuals exposed to the media. Mass media effects
people differently because of varied amounts of exposure and formats; however with the convergence
of media, todays society fails to recognize the immense influence that mass communication has on
...show more content...
Finally, our society uses mass communication and media as a form of education via research.
Initially, I was unaware of the information I consumed on a daily basis from varying media
sources; however after reviewing my journal of media usage, I became acutely aware of just how
influential media is to my education and understanding of the world. For example, I spend a large
amount of time doing research for my homework– from required research to looking up the meaning
of a word or phrase. I am often exposed to hundreds of sites– functioning as informational
sources–with a simple click on a URL or hyperlink. Our culture is influenced through various
mediums of media, and educated on various topics including, culture, opinions, and people.
However, we must be cautious of the validity of the information we obtain and use, because the
media is constantly attempting to sway or manipulate public opinion. By keeping a journal of my
media usage I was able to better understand how media plays an important role in my life. I also
became more aware of the influence media has on society, and how I can become more cognizant of
its notable impacts. In our society media plays a larger role than most individuals realize. As mass
communication and media are constantly evolving it is important that we understand these changes.
Through this deepened awareness I hope to immerse myself in a media culture that is free from
manipulation, bias
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The Power Of Mass Media
Randy Butler
Gender and Culture
December 16, 2014
Final Project
The Power of Mass Media in Todays World: The Perceptions and Realities Behind the Curtains
It's a Thursday night and Jessie is sitting down, munching on some chips and dip, and watching the
weekly episode of Scandal with her friend Mary in the dim light of their living room. A scene comes
on the television with two gay men intimately approaching each other, about to have sex. For a
minute, the girls are tensely sitting in silence, not speaking, but awkwardly staring at the television.
As the scene turns to a commercial, the girls begin to loosen up and start giggling. Blushing, Jessie
interrupts the awkwardness, "Well you don't really see that too much!" Scandal is just one of the
recent shows featuring gay characters and themes. Slowly, television and motion picture movie films
are striving to be inclusive. Gay characters on prime– time shows and in top rated, popular films are
trying to generally become the norm rather than just the exception, whether as regular characters, or
occasional ones. As the world is becoming interconnected and as globalization is at its full peek,
people are increasingly being influenced by mass media and popular culture. While society is
changing through each decade, so has the media's portrayal of the LGBT–gay, lesbian, bisexual,
transgender, and queer–community. But, do these depictions truly reflect lesbian, gay, bisexual,
transgender, and queer reality? And are these

Mass Media Essay
Mass Media: Development and Literacy Option A HUM/186 Nichole LeBlanc 12/04/2017
This week we learned about the different types of mass media and the formation of them. We were
given insight into how much the media has changed over time and how it affects our daily lives.
Over the course of history, there has been many types of media that have come about. In the last
century, some of the major developments in the evolution of mass media were the newspaper and
periodicals, magazines, the radio, television, satellite technology, 24–hour news stations, and one of
the biggest of them all, the Internet. With the creation of the Internet also came social media. Each
of these...show more content...
Prior to this development, people had to depend on their imagination or their memories to hold on
to certain events or to interpret different messages. Now we have many different ways to perform
photography from cameras to the cell phone devices that most of us have with us at all times. It is
also believed to have improved record–keeping. The radio is another development that was
developed within the last century. The radio allows us to reach a wide audience who have
common interests. It is also extremely helpful for individuals or companies who are trying to
advertise a product because of the amount of people who are listening. This makes it easy to speak
to the group of people that they are marketing to without actually having to put up billboard ads or
speak to people individually. Then there was the convergence between picture and sound: the
television. Television has the power to unify Americans. Families are able to gather and enjoy music
and movies. Both have become a very important part of many people's lives. We depend on our
televisions and radios to broadcast the important information that American's need to know. We
depend on our televisions and radios for entertainment, informative reasons, and to keep up with our
interests. Media convergence is the merging of mass communication outlets – print, television, radio,
the Internet along with portable and interactive technologies through various digital

Effect of Media and Mass Communication Essay
The media is a powerful presence within the lives of others. It can be described as the main
channel of mass communication. Media is often used to deliver a message to a large audience who
are diverse. It can be written, broadcast or spoken. Media is a significant force within modern
culture. Culture can be defined as the norms and values of a society. In our culture, the
communications media hold an influential place in disseminating information, forming attitudes,
and motivating behaviour. Technological advances are increasing the role of the media and its
capacity to shape public opinion. Our society depends on the news media to provide information to
help us form opinions and make voting decisions. It is clear the media has a huge...show more
content...
It was cheaper and made large scale distribution possible. These technology advances allowed the
medium to enter popular culture and enhancing its influence within society [McLuhan, 1962]. By the
nineteen twenties, mass media became known not only for print media, but radio and television
also. Television provided both information and entertainment which became very popular. It was
considered easier than actively reading. In recent times, mass media has taken on a different form;
the internet. It is now the most popular form of mass media. Not only has the internet become a
sensation but mobile phones, blogs and podcasts have all become the new forms of mass media
within our modern culture. The media is easily accessed and waiting for us at the touch of a button.
As a result, our culture is enormously influenced by the media. In this essay I will be discussing the
media and deviance and the effects it has on our culture.
One theory that was formed during this investigation was the cumulative effects model [Elisabeth
Noelle–Neumann, 1974]. This complex theory looks at the potential affects media has on an
individual with an active media consumption. This theory focuses on the agenda setting function in
which the media acts upon. The media cannot force an individual to think a certain way. However it
does have the power to control what the individual thinks about. If an issue is frequently in the
media, the

Essay on Development of Mass Media
Many forms of mass media exist: radio, television, film, internet, email, blogs etc.
Yet how these forms of media contribute to the growth of media, was never asked? Some would
say that its solely because of the variety mediums, some would say that mediums was built for the
20th century, and some would say that mediums were destined and directed to grow to this point.
Ever since the first form of mass media in the late 15th century called print, the dynamics of mass
media continued to blossom. Mass media touches so many points of a person's life and gives
people the choice to explore your own means of interest, for example entertainment, or informative
sources. Media brings today's way of life to another level, and embeds its own mark in...show more
content...
The technology improvement will be the foundation of the newspaper, books, and articles
reaching a mass scale. "For the existence as well as the organization of every society
communication is a fundamental and vital process (Joe Kingsly,The role of mass media in
community development, Introduction.)" Knowledge before the time of print press was held only
by a few that preached on what was read. The development of print press opened the door for people
to self–educate and expand on their paradigm known at the time. For example, religion before the
twenty first century was the highest form of power a person could have. Therefore the people that
spread the word of the dominating religion were usually the people that held the written word. This
kept the peoples belief in their hands because that's were the only source to that information was
found. The movable type print developed the resource to expand on the volumes and knowledge
that was consumed. The people now had just as much power as others that once had it all, but it got
better. The movable type print was overrun by the steam powered press, reproducing volumes twice
as much as the movable print, Later devising the newspaper commonly known as the people's
university, informing the local people and the world. There's no doubt that print opened the door for
other means of media.
Internet started with the development of computers around the nineteen fifty's, approved by the US
department of

Essay about Mass Media
Before fast spreading technology was introduced, politicians had limited ways of gathering
supporters for their political agenda. Today, technology is used to spread a lot of information to
many different people around the world. Online websites play a vital role in spreading political
agendas throughout the masses of the country. Through the technological changes, including
Facebook, Twitter, and Rock the Vote, political agendas are beginning to spread through
demographics that were harder to target before the Internet became easily accessible. These
demographics include men and women eighteen years of age and older. Over 500 million people
are active on Facebook, a social networking site where anyone can voice their opinions and ideas.
Today, people always have access to the Internet on the go, and "The beauty of Twitter is that it
can be portable, allowing you to tweet from your cell phone. So when critical news breaks, your
elected official can keep you apprised of the latest developments" (Orr). Since statuses and updates
come directly from the politician or celebrity themselves, Twitter is a reliable source to people and
it is not "lost in translation." Although more people are "tweeting" every day, older generations that
cannot keep up are lacking in publicizing themselves in a political format. The negative aspect on
Twitter is that "the relative newness of social networks like Twitter, make social media strategy a
nebulous affair for campaigns who aren't blessed with an intuitive grasp of these fast–paced
platforms"(James). Because social media is such a new concept in today's society, many political
campaign managers are still figuring it out how to use it to their advantage in a positive way. If the
candidates for office who are not used to today's technology cannot get with the fast paced changing
times of today, why would citizens want them running their country? In an effort to attract younger
audiences, celebrities such as Madonna, Jake Gyllenhaal, and Janet Jackson have been

Essay on Mass Media
Mass Media is a major part of the everyday lives of American citizens. Mass media provides the
public the means for obtaining information, and knowledge about various aspects of life such as the
economy, foreign affairs, weather, entertainment, crimes, and last but not least, politics. "The media
are key institutions in our society. They affect our culture, our buying habits, and our politics. They
are affected in turn by changes in our beliefs, tastes, interests and behavior"(Biagi, 11). The media
covers countless accounts of policies, politicians, debates, and speeches all relating to the
presidency. The role of mass media has become a crucial component of the presidency, mass media
is a tool for the president to promote his policies,...show more content...
The fourth estate unofficially is called known as the fourth branch because it closely monitors the
other branches. Fourth estate is one of the functions of mass media, its purpose described by Stuart
Allan in Journalism"...as a critical check on the use and abuse of power" (Curran and Seaton,
2003). Many presidents if not all have recognized mass media as the fourth estate, and have either
used it to their advantage or have become disadvantaged by it. The fourth estate is responsible for
shaping the public opinion of the American people with the information disclosed by mass media
outlets. Former President Wilson was adamant on establishing an increase in presidential authority
through the public support, which he did through the adaptation of mass media as a tool. "Building
popular support is critical...mass media can be potent allies or obstructive, constitutionally protected
but unelected enemies" (Morgan, 503). He understood that controlling the relationship between
mass media and public opinion was necessary for an effective presidency. President Wilson set the
precedent of the president connecting with the people through mass media, "...made it inevitable
that any future president would be powerful only in so far as he established communication with
the people and spoke effectively for them"(Milkis and Nelson, 246). His goal was to increase the
value of public opinion to produce a great

Mass Media
Mass Media: Development and Literacy
Nakishia White
HUM/186
Professor: Allyson Wells
Effects of Mass Media
Different forms of media have been around for centuries. There have been drastic changes in the use
of radio, television, computers, and more over the years. The developments have had significant
influences on American culture. As the use ofmass media continues to evolve, so will the way we
interpret, view, and use them.
Newspaper & Magazines
Mass media over the century has grown from newspaper and magazines to satellites and computers.
Newspapers were the primary source of news and information in the 19th and early 20th century.
With the invention of the telegraph, grew mass circulation of newspapers. Magazines were also a
Television gave the American people a visual of the rest of the world. Television seemed to sink
magazines further in to a decline. As the use of television grew and as television sets evolved to
color, radio began to see its decent in the realm of mass medias. Advertising began to flourish on
televisions and decline in radio. Television allowed for broadcast stations as well as advertisers to
reach several different ranges of media audiences. In modern history, national news broadcasts saw
a decline in ratings as the use of internet based media grew. This has cause a shift in how news is
shared today.
Computers.
Computers were first used in 1971 as a single chip processor. In 1977, personal computers were
made available, with laptops following in 1981. Computers replaced typewriters as a method of
creating and saving documents or letters, etc. It grew in to something that enabled people across the
world to connect in various ways through the use of the internet and the World Wide Web. Using the
computer and accessing the internet changed the way we deliver communication, work, think,
create, and imagine. News networks with declining television ratings are now able to use the internet
to broadcast information. Social media has connected millions at the click of a button. Advertising
electronically and internet based jobs has become the norm.
Media Convergence.
Media convergence involves combining technology content of different types of mass media. What
was once a

Mass Media Essay
Mass Media Have you ever had an original thought? Why do we dress the way we do, watch what
we watch or even live the way we do. Through our means of entertainment, it is almost a guide in
how one should live their life. With the technology we have in our world we are persuaded to
believe what is right and what is wrong. Although we create our own world, our thoughts were
imposed upon us since the day we are born. "What if the world is some kind of show. What if we
are only talents assembled by the Great Talent Scout Up Above! The Great Show of Life! Starring
Everybody! Suppose entertainment is the Purpose of Life," says Gabler. We wake up in the morning
where most of us have a daily routine we go through. Why do we put on...show more content...
Women in magazines are usually tall, extremely thin, and their faces are covered in makeup.
Women can easily develop insecurities in the way they look and feel about themselves because of
magazines. Women choose to read certain magazines according to their interests. However, their
interests are usually congruent with those of the majority of women or they wouldn't be reading
that particular magazine and those magazines wouldn't stay in business. On the flip side of the sex
factor, influences from magazines such as "For Him" magazine and "Maxim" weigh heavily on
many men's self security. These magazines teach men not only how they should look but also how
they should view things. An example of this is a macho, semi sexist, tough guy, bull headed, over
confident attitude. These magazines define for men the writer's essence of a real man. Men as a
whole atone themselves to such lifestyles probably out of fear of not living by these structures.
Although magazines have a strong influence on the masses they are by no means the most
influential medium there is.
This brings me to television programming and how it impacts out lives. Television is hands down
the most influential form of media we have. Hundreds of millions of people sit down each day to
plug themselves into their favorite sitcom or program. Television shows help us not only structure
our appearance but also shape our morals and

Essay On Mass Media
Delores Alston
HUM/186
September 25, 2017
Allyson Wells
INTRODUCTION Mass Media reaches a large part of our audiences today, whether it be from the
movies, advertising, the internet, newspapers, magazines, twitter, you tube, Instagram, Facebook
and so forth and because of this it can affect how we think and believe, both personally and as a
society. Today, I will address three specific areas that productmass media channels have been used
and has made a difference, either to me personally, or in society in general.
A biography of D. W. Griffith, film director of "The Birth of a Nation." The channel of mass media
is PBS or specifically, American Masters.
1.In what way did your example shape, change, or reinforce...show more content...
So yes, it did, and still can shape and change, the part of our society that has turned against such
hatred. These days, it only needs a spark.
The second choice is "Empire" a television series that plays weekly. The product mass media
channel is, twitter, Facebook, and Instagram and that is due to people wanting to be a part of the
action. Because the networks are creating more shows where you can use your DVR viewing, this
can mean the difference between 100 episodes to 10 for social media.
1.In what way did your example shape, change, or reinforce your own cultural values?
This was a change in my cultural values, Empire has a lot of sexual issues in their episodes and It
doesn't portray who or what I stand for, therefore it made me feel like I must explain myself, or
express my values. If you read some of the responses on twitter and face book, it can get nasty and
yet, not all responses are bad, it's just the language they can use on these channels.
2.In what ways do you think they shape, change, or reinforce the cultural values of our society in
general.
It's obvious that it has changed how society use to be. When there wasn't anyone of these outlets,
society tried to watch what they said, and how they said it, but now, when you have a channel
where you can freely express and show your other side, it has become a welcome mat for a group
in society that doesn't see the wrong in what they say or do.
The third choice is Dancing with the Stars, a show that comes

Mass Media
THE IMPACT OF MEDIA ON OUR ATTITUDES
Introduction:
The mass media, since being invented, have experienced many improvements, undergone numerous
in variety from television, radio, newspaper to the internet. People watch televisions every day, read
newspapers every hour, therefore, it goes without saying that mass media has the capability to affect
their mind. The mass media, including TV, radio, newspaper play a very important role in our
modern life. They have changed our life very much. It is not disgusting to say that they have a
great influence in shaping people's ideas, both for the better and the worse. The mass media affects
people's fashion. Simply take a glance at the way you dress right now, it was probably something
We live in society that depends on information and communication to keep moving in the right
direction and do our daily activities like work, entertainment, attitudes, healthcare, education,
personal relationships, travelling and anything else that we have to perform. Media is the means of
support to the people in the world which shapes their attitude, opinion, and makes them to think
before they start doing a particular work. The most beautiful is it helps the people to know about
different religious, places, important things to do about the past and the future. Media is well and
good enough as long as its valuable and influential information on society. The usage of media
would depend upon each individual to carry out the maximum of what is good and moral to be
performed out in the society.
Influence on children: Initially, I want to speak about how media can give a big role to the
children's life. Many children watch between two and four hours of television per day. The
presence of role models, how men and women, boys and girls are presented in the media,
powerfully affects boys and girls their role in the world. In this case, media such as television has a
bad effect to the children. Some people complain that children nowadays tend to be lazier and more
violent. This is simply the result of bad programmes shown on T.V all time, incontrollable websites
and even the carelessness of parents. To be

What Is Mass Media? Essay
What is Mass Media ?
Consider this for a moment: at whatever point you need to hear your main tune, watch your most
loved show, or see the most recent current occasions, where do you go? You more than likely turn
on your TV, radio, or PC. The source that most of the overall population uses to get their news and
data from is viewed as broad communications.
Mass media means technology that is intended to reach a mass audience. It is the primary means of
communication used to reach the vast majority of the general public. The most common platforms
for mass media are newspapers, magazines, radio, television, and the Internet. The general public
typically relies on the mass media to provide information regarding political issues, social issues,
entertainment, and news in pop culture.
Types of Mass Media:
The broad communications has advanced fundamentally after some time. Have you ever considered
how the most recent news and data was conveyed before? All things considered, before there was
the Internet, TV, or the radio, there was the daily paper. The daily paper was the first stage for broad
communications. For a drawn out stretch of time, general society depended on authors and writers
for the neighborhood daily papers to furnish them with the most recent news in current occasions.
Hundreds of years after the fact, in the 1890s, came the innovation of the radio. The radio would
soon supersede the daily paper as the most germane hotspot for broad communications.

Research Paper On Mass Media
Mass Media
Anabel Borbon
HUM/186
October 30, 2017
Allyson Wells
Mass Media
The world around us is always changing, they may be subtle changes at first and gradually
changing over time. If you think about when you were younger or even before; when your
parents were, you'll remember how the first televisions was this big box that showed moving
pictures in black and white. In this time of age, you will see how drastically a television is from
the first one. We now have flat screen televisions with color! Of course, this does not happen
overnight. Television has a lot of influence on a person, it starts from when we are young. When
newer forms of technology began to modify the older versions like the arrival of the internet the
media professionals called it convergence. (Campbell, Martin, & Fabos, 2016, )There are a few
phases in which all the changes happened. The first two era have to do with oral and written
communication. Which of course is still in play today.
The electronic era first began in the 1840's with the first telegraph. This helped separate
communication from teleportation. The telegraph also made it easier for military and businesses
to coordinate military and commercial operations. Due to the telegraph, we were able to advance
and we were able to get a fax machine, our first cell phones and a radio. This was just the
beginning for our future of technology ahead. (Campbell, Martin, & Fabos, 2016,) We are currently
living in the digital era world. Where

Mass Media Essay
Crystal Tunis 12/4/2017 HUM/186 Allyson Wells
Mass media
Life has changed dramatically over the last century because of the progression of media
technology. The ones that I will be talking about is radio, television, computers, and the internet.
A radio is one of the major developments. The first radio was broadcasted in 1909 in America. The
radio made it possible for everyone in the world to hear news events around the world.(J.
Saltzman) Everyone can listen to the radio no matter where you are. It has a big impact on music.
It has a big impact on music because you can hear any kind of music that you want and hear all
the new songs that just came out. The radio has a impact on the political landscape because you
can hear all the new political news on the radio. Also the leaders relied on the radio to pass on
messages to the public so they know what is going on. The radio also helps raise money for
programs.(N/A) Television is another one of the major development. The first commercial
broadcast was in New York in 1939. The regular broadcast started in 1941 in the United States.(J.
Saltzman) With television you could hear and see it all in action. Television increases childhood
obesity because when children are in front of the TV they want to snack more. It improves marriage
struggles by watching TV it has negative affect on marriages because some TV shows have an effect
on how you think about your

Essay on Mass Media
1.There are different forms of social media, each with a primary purpose. For example:
Bloggs: Is web site base with no online membership. Internet users post short articles, and press
releases. This media is capable of reaching large audiences through texting, Video images, and links
to other related media.
Social Net Working Sites: yet another popular virtual community, such as, My Space, and Face
book. Both sites can be used to upload pictures, videos, post messages, and create a personal profile.
The Mobile Phone: has evolved over the years. Some phones are now capable of doing all the
mentioned above.
2One of the greatest benefits of social media is the ability to access individuals by interacting
through web conferencing,...show more content...
4Modern social media has affected commerce in several ways. On the positive side, for example,
Google leads ahead of its competitors interchanging ideas in marketing on a global scale. Advertising
is used throughout the internet, including the popular social networking sites. Shared information is
tracked to find a targeted audience, and used to their advantage. On the negative side, social media
has issues with security and privacy where personal information has been compromised or shared
with unlikely sources. Spam becomes a daily occurrence, problems with online pricing, and
excessive commercialism. Another drawback is the lack of loyalty and trust.
5The internet has changed the way Americans consume information on a global scale.
From writing on papyrus, to this present day, we have evolved to digital print and communication.
We live in a technological age where almost everything is accessed via internet. Gone are the days
and hours of parading retail stores for job opportunities. Jobs and application are now filled and
submitted on line. Automated customer service, refers calls to the company online website. Fast and
convenient the internet may be, yet it has become a very important necessity in the everyday life of
Americans, and world around us.
6To determine information online is trustworthy; users need to do research, looking for a reputable
news website and compare the information.

Essay On Mass Media
Ahsha Rolle
8/28/2017
HUM/186
Allyson Wells
Mass Media: Development and Literacy Assignment
What were the major developments in the evolution of mass media during the last century? In the
19th and early 20th centuries, Americans received their news through newspapers and magazines.
Television journalism has just taken over in the last 50 years. Today, the internet makes information
and news available at the click of a button. The internet also plays a role in politics, and candidates
use and special interest groups use different forms of advertising through the internet. With the
evolution of media involving newspapers and magazines in the U.S, political parties used these
outlets to push their agendas. The Federalist...show more content...
New media has taken over traditional media mainly because; they are more immediate, often are
free, and can reach people from all around the world.
How did each development influence American culture? New media (internet, social media, and
electronics) have influenced American culture tremendously. In today's society, the average
American probably wakes up and immediately reaches for their smart phone to check their social
media sites. On these sites, you can learn about any current events, breaking news, and what your
friends are up to. You can explore new restaurants through social media and make and reservation
for dinner. The internet has become an integral part of daily life. Technology has made it possible
to watch TV, apply for a job, and call relatives overseas all at the same time if you wanted. Work
meeting now use teleconferences online, and written forms of communication are expressed
through emails and memo's. You can also participate in online dating sites to help you find love.
This is particularly beneficial to people who are very busy and who don't have time for traditional
ways of finding a date. The electronic gaming systems have also developed to influence American
culture. In 1970 the Atari was introduced to the world. It was a simple black and white table tennis
simulator game. In 1980 game makes made it possible for gamers to communicate back it forth while

Essay about Mass Media
Mass Media
The media, which is somewhat reflective of society, has become a powerful tool in shaping our
culture. Advertisements are the foundation for mass media; they sell images, values, success,
normalcy, and romance. Daily, we are exposed to advertisements whether they are written or
commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, "advertisement is part of our
air pollution" (1979). Advertisements have social consequences that give them the ability to reinforce
objectification of women?s bodies, and display images that may cause male violence against women,
sexualize young girls, infantile grown women.
According to Gabriel Weimann author of Communicating Unreality, in advertising...show more
content...
and are not effected by their powerful influence (Lazarus 1987). How can you not be affected by
advertisements, when the average person will spend three years of their life watching just
commercials and that does not include the printed ads in newspapers, magazines, or billboards.
Advertising has made a huge financial jump, in 1979 it was a 20 billion dollar industry and by
1999 the advertising industry had risen to a 180 billion dollar industry (Jhally 2000). The
advertising schema may be quite similar but now it is costing a lot more. Companies are also going
a step further to make their point sell their product and to get the attention of the advertising public.
The same ideas and approaches have been used for years, but someone always takes it a step
further and as a society we continue to take a step back accepting more and more. The advertisers
that do present controversial ads end up winning in the long run, they are the ones getting the extra
publicity. According to Jean Kilbourne author of Can?t Buy My Love, Calvin Klein has used the
free publicity to his advantage. He has utilized controversial advertisements exploiting young
children; some felt he crossed the line into child pornography (Kilbourne 284). The protesting and
media coverage only helped his daring, rebel like image. Over the years new eye opening
advertisements have been presented

Mass Media Is An Integral Part Of Everyday Life
Mass media is an integral part of everyday life. Society depends on the various forms of media for
information, education, and personal entertainment. Mass media positively and negatively
influences beliefs, values, and expands knowledge to bring awareness to various social events.
Media also impacts the way children and adolescences understanding of violence, racism, suicide,
aggression, and sexual stereotyping. If viewing these portrayals is accepted, then mass media does in
fact negatively impact child and adolescent development because of the content displayed on
movies, television, and music. Children and adolescents learn to accept and have distorted views of
violence, racism, sexual stereotyping, sexual behavior and suicide represented on TV. According to
the American Academy of Child and Adolescent Psychiatry (2015), children ages 8–18 spend an
average of 7.5 hours a day with media and technology screens. Today, television shows and movies
can be viewed on numerous devices. Children today will spend 27,375 hours viewing media which
is more time than they will spend in a classroom setting in high school. Media entertainment is
persuasive and has a strong influence on today's children. The American Academy of Pediatrics has a
policy statement that concludes, "Exposure to violence in media, including TV, movies, music and
video games, represents a significant risk to the health of children and adolescents" (American
Academy of Psychiatry, 2012). Today, the

Media Mass Media
Social Media and the Masses Social media has connected more people on a global level, but it has
also influenced how socially invested people are and are not in face–to–face conversations. The way
people network with each other has changed dramatically since the availability of the internet and
cellphones has increased exponentially. Since the dissemination of mass media, more people have
become infatuated with the social world. This has caused most people to worry about how certain
aspects of their lives look to others. People are losing the ability to maintain their well– being with
the effects of social media. The impact of social media on children is daunting, this is an issue
that should be addressed immediately or the consequences may be irreversible. Children are no
longer willing to play outside and make new friends; they have been relying on a buffer since social
media has become more popular. The children of this current generation are no longer experiencing
the steps essential for becoming a well–rounded and knowledgeable individual[s]. With the current
usage of electronics, many of the children are not learning how to express themselves on an
emotional level. The building blocks of sustaining a healthy lifestyle and healthy interactions are
being pushed to the wayside. Some medical professionals are even trying to make the connection
of social media and electronics to ADHD. Children who have been spending more time in front
of screens have shown a decrease in the ability to focus on tasks that are more complex. This has
made it harder for the kids to focus in school, and that can lead to failing grades that affect their
schooling (Alderman, Lesley). Another serious condition affecting this current generation of
children is the disease of obesity, children rely on electronics for mental and physical stimulation.
This has become a nationwide epidemic that shows no evidence of slowing down. Without
maintaining some degree of physical activity as a child has been shown to cause serious diseases
later in that individual's life. Lack of a healthy lifestyle in the child's life can lead to cardio vascular
disease and type two diabetes, this will have a significant impact on how long and how well the

Essay Mass Media

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