The document is a summary of a webinar about converting more website visitors into customers. It discusses three key points: 1) providing a clear path to booking by optimizing calls to action and forms, 2) making use of conversion assists like social proof and retargeting ads, and 3) setting up conversion tracking and Google Analytics to measure results. The webinar encourages businesses to re-examine their marketing strategies and digital assets to strengthen conversions online.

1. How To Convert More
Visitors Into Customers
25th September, 2014
Starts at 10AM

2. Kim Beresford
Customer Success Manager, Rezdy
kim@rezdy.com
WEBINAR PRESENTER

3. JOINING IN TODAY
Type your comments and
questions into this box.
We will address it at the
end of the webinar.
On Twitter use the hashtag
#rezdyacademy

4. You can tweak your marketing to
improve conversions

5. POLL:
Are you currently tracking your
booking conversion rate?
● Yes
● No

6. AGENDA
Providing a clear path to booking
2
3
Making use of conversion assists
Tracking conversions
1

7. YOU MIGHT BE THINKING...
I’ll just see what
happens with the way
things are… I don’t
have enough time to re-think
my strategy!

8. 1 - PROVIDING A CLEAR PATH TO BOOKING

9. 1 - PROVIDING A CLEAR PATH TO BOOKING
HOME PAGE
PRODUCT PAGE
BOOK NOW
SOCIAL MEDIA
PAGES
CRITICAL ELEMENTS:
Call to action buttons, product landing pages, booking form

10. 1 - PROVIDING A CLEAR PATH TO BOOKING
Calls To Action (CTAs)
More information buttons eg. “Learn more about our
night time dives” BROWSING
INTERESTED
KEEN
Link to info that makes them comfortable eg. “See
customer reviews & photos” / “Frequently asked
questions” / “Contact us” / “Terms & conditions”
Make sure “Book Now” button is easy to access from
all areas of site

11. 1 - PROVIDING A CLEAR PATH TO BOOKING
Product landing pages

12. 1 - PROVIDING A CLEAR PATH TO BOOKING
Forms
ENQUIRY BOOKING
First name:
Last name:
Email:
Question:
First name:
Last name:
Email:
Phone:
Address:
Hotel pickup:
Dietary
requirements:
What is your
diving experience
level?
Special requests:

13. 2 - MAKING USE OF CONVERSION ASSISTS
BADGES & AWARDS

14. 2 - MAKING USE OF CONVERSION ASSISTS
SOCIAL PROOF

15. 2 - MAKING USE OF CONVERSION ASSISTS
WIDGETS
Facebook Like Box: https://developers.
facebook.com/docs/plugins/like-box-for-pages/
Twitter stream widget: https://twitter.
com/settings/widgets
Google+ widget: https://developers.google.
com/+/web/badge/

16. 2 - MAKING USE OF CONVERSION ASSISTS
RETARGETING
→ Re-engage website visitors
who didn’t convert
● All website visitors
● People who viewed
specific product pages
● People who viewed your
“contact us” page

17. 2 - MAKING USE OF CONVERSION ASSISTS
RETARGETING
→ Create specific ads for your different audiences
● All website visitors: just your website logo
● People who viewed specific product pages: remind them of your
product
● People who viewed your “contact us” page: your phone number /
contact details

18. 3 - TRACKING CONVERSIONS

19. 3 - TRACKING CONVERSIONS
SET UP CONVERSION
TRACKING + GOOGLE
ANALYTICS

20. 3 - TRACKING CONVERSIONS

21. 3 - TRACKING CONVERSIONS

22. NEXT STEPS
1
Add conversion tracking to your website
Tutorial: https://support.rezdy.com/entries/29403370-Conversion-Tracking
2 Set up Google Analytics
Tutorial: https://support.rezdy.com/entries/29398170-Set-up-Google-Analytics
3 Get more website tips
Blog posts: http://www.rezdy.com/blog/topic/website

23. http://s.rezdy.net/1j5tGWA

24. ?