This webinar discusses how to build successful relationships with travel agents. It covers three main points: 1) Finding the right agents to work with by looking at their financial stability, experience, management skills, resources, product mix, sales capabilities, and promotional expertise. 2) Defining the terms of trade with an agent-supplier agreement that outlines pricing, operations, and responsibilities. 3) Managing ongoing bookings by adding agents to the Rezdy system and using it to generate sales reports and share product catalogs. The webinar provides strategies for selecting qualified partners and maintaining effective relationships.