Understanding the tourist as a consumer

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Reymarie Oohlala

Aperfeiçoamento pessoal Tecnologia

UNDERSTANDINGUNDERSTANDING
THE TOURIST AS ATHE TOURIST AS A
CONSUMERCONSUMER

FACTORS INFLUENCINGFACTORS INFLUENCING
TOURIST MOTIVATIONSTOURIST MOTIVATIONS

APPROACHES TOAPPROACHES TO
TOURIST MOTIVATIONTOURIST MOTIVATION

HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS

PEARCE’S LEISUREPEARCE’S LEISURE
LADDER MODELLADDER MODEL

TOURISMTOURISM
SEGMENTATIONSEGMENTATION

BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION

FACTORS INFLUENCINGFACTORS INFLUENCING
DECISION MAKINGDECISION MAKING

Understanding the tourist as a consumer

Understanding the tourist as a consumer

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Understanding the tourist as a consumer

1. UNDERSTANDINGUNDERSTANDING THE TOURIST AS ATHE TOURIST AS A CONSUMERCONSUMER

2.

3.

4.

5. FACTORS INFLUENCINGFACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS

6. APPROACHES TOAPPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION

7.

8. HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS

9. PEARCE’S LEISUREPEARCE’S LEISURE LADDER MODELLADDER MODEL

10.

11.

12. TOURISMTOURISM SEGMENTATIONSEGMENTATION

13.

14.

15. BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION

16. FACTORS INFLUENCINGFACTORS INFLUENCING DECISION MAKINGDECISION MAKING