2. Mastering Online Ranking Conference 2012

3. WHY USE PPC LEAD GEN CAMPAIGN?
 Effective Way Building Mailing Leads
 Fresh Mailing Leads
 More Targeted Leads
 Reusable Traffic
 Proven Cost-effective

4. PPC CAMPAIGNS
 KWs With Low CPC Bids?
 KWs With Low Competition?
 KWs With High Search Volume?

5. Thousand of Dollars Question?

6. TARGET NICHE
Government Programs
are available to assist
residents in nearly every
major part of their lives.
Subsidies, Cash loans,
Housing, Food, Health
Care and Education to
Citizens.

7. WHY GOVERNMENT PROGRAMS?

8. GOVERNMENT PROGRAMS
 Have A Low CPC Bids
 Have A Low Competition
 Have A High Search Volume
 50% - 62% of Affiliate Network Offers
are Financial Related.
 Financial Related Offers are Top Converters

9. CPA Offers (Mix & Match)

10. 1. Campaign – Food Stamp
What is Food Stamp?
Food Stamp Program is a program created by
the US federal government to provide Food
Coupons to people with low-income families
and individuals.

11. Food Stamp vs Grocery Coupon SV/CPC

12. What CPA Offers For Food Stamp
$3.00 $1.80
$2.20

13. 2. Campaign – WIC
What is WIC Program?
Women, Infants and Children is a federal program
designed to provide Food to low-income families and
individuals

14. WIC vs Restaurant Survey SV/CPC

15. What CPA Offers For WIC
$2.60 $2.10
$3.50

16. 3. Campaign – TANF Program
What is TANF Program?
Temporary Assistance for Needy Families (TANF) is a
government program that gives Cash Assistance to
needy families and individuals.

17. TANF vs Cash Assistance SV/CPC

18. What CPA Offers For TANF
$35.00 $17.00
$27.00

19. CPC Offers(Maximize Revenue)

20. CPC - Free Credit Score $1.60
CPC - Loan Modification $2.00
CPC - Mortgage Assistance $1.80

21. Mortgage Assistance - $1.80 CPC
Debt Relief - $2.00 CPC
Mortgage Refinance - $2.10 CPC
Bankruptcy Assistance - $1.75 CPC