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Semelhante a 10 23-09 old town new world presentation v2
Semelhante a 10 23-09 old town new world presentation v2 (20)
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10 23-09 old town new world presentation v2
- 1. The Knowledge Worker and the Local Economy Old Town New World Conference October 23, 2009
- 19. The World Is Not Flat
- 21. Economic Activity in a Spiky World
- 22. Innovation in a Spiky World
- 23. Star Scientists in a Spiky World
- 24. Most of world’s production (value creation) takes place in a few dozen mega-regions
- 25. The Top 40 Mega-Regions Share of the World’s: Population Economic Activity Patents Scientists 18% 66% 86% 83%
- 26. The Top 10 Mega-Regions 12 21 $630 17 23.1 10. Frank-Gart 4 13 $710 22 21.4 9. So-Cal 9 16 $730 18 22.4 8. Char-Lanta 23 34 $1,000 7 48.3 7. Mil-Tur 10 25 $1,200 6 50.1 6. Lon-Leed-Chester 22 7 $1,400 14 36 5. Osaka-Nagoya 18 22 $1,500 3 59.3 4. Am-Brus-Twerp 14 9 $1,600 9 46 3. Chi-Pitts 2 8 $2,200 5 54.3 2. Bos-Wash 24 2 $2,500 4 55.1 1. Greater Tokyo Star Scientists (Rank) Innovation/ Patents (Rank) Economic Output ($Billion) Population Rank Population (millions) Mega-Region
- 46. “Campus Philly is a 501(c) 3 non-profit organization fueling economic growth by encouraging college students to study, explore, live and work in the Greater Philadelphia tri-state region.”
- 50. Can Rock Hill become a center for the knowledge economy?
- 51. “ Ultimately, the viability of place…relies on the measure of commitment among individuals, especially those who are in a position to lead.” (Joel Kotkin, The New Geography )
- 52. The End
Notas do Editor
- Globalization is radically changing how we live, work and spend our money.
- Some people are very disturbed about the effects of globalization on local economies.
- Globalization is basically a process of eliminating trade and cultural barriers between different parts of the world. Today we buy cars from Korea and clothes from China. Children in Tokyo grow up with Disney characters and visit Disney World. In Russia, they find that things go better with Coke.
- Globalization has been aided by the digital revolution in communications, which has made it possible to transmit information around the globe almost instantaneously.
- Over the past 30 years, we’ve moved from an industrial economy where wealth was created by the production of goods, to a knowledge economy where wealth is created from the use of information.
- Thomas Friedman coined the phrase “The World is Flat” to describe a globalized world economy, a place where products and services can be produced any place in the world and then sold any place in the world. Low cost and efficiency are the primary determinants of economic success.
- Place had a special meaning in the industrial economy. Businesses clustered near raw materials, near ports, railroads, rivers, and highways, near large markets, near sources of strategic information. Workers went to where the jobs were located. The new Knowledge Economy fundamentally changes the definitions of how businesses make location decisions. Examples: the US, the largest market for textile products in the world, used to be the largest manufacturer of textile products; New York is the financial center of the US and, to a significant degree, the world. Who could have predicted that the largest bank in the US would be headquartered in Charlotte? Does place matter in the Knowledge Economy? If so, how?
- Place has lost its importance in the digital world. It used to be that if you wanted to work in finance, you went to New York. If you wanted to work in movies, you went to Hollywood. These associations of work with place have changed to a significant degree. “ Even such centers of gravity as Wall Street, Hollywood, and Silicon Valley, though possessing functions and allures that are mutually reinforcing, are increasingly not mandantory for the building of a successful firm or career in finance, film, or the computer industry.”
- Some experts, like William Mitchell, forecast a world where our “community” won’t be the people who live near us, but rather a group of people in the digital world with whom we share common interests.
- Despite clear evidence that the World is Flat and that place doesn’t matter in certain industries, there is also evidence that place has become increasingly important, particularly for businesses requiring a highly educated, technically sophisticated workforce.
- Why are some cities growing in income and wealth and others are in serious decline?
- What are the attributes of place that are now critical in the knowledge economy?
- The evidence is that manufacturing or service work can be performed anywhere in the world where the costs are lowest. Certain higher-lever economic activities don’t follow this pattern. Instead, these activities tend to cluster in a relatively small number of urban locations. Why do higher level economic activities cluster?
- Clustering of creative people and companies has powerful effects on productivity and innovation.
- According to Richard Florida, the clustering of talented and creative people, “the Creative Class”, is the primary determinant of economic growth. How does this clustering occur?
- Earlier this year, Richard Florida published a new book entitled Who’s Your City? In it, Florida emphatically argues that the world is, in fact, anything but flat.
- To demonstrate that the world is not flat, Florida begins with a map showing the distribution of the world’s population.
- Measured by patents granted worldwide.
- Proxy for scientific research and discoveries. Note: Japan leads the world in commercial innovation but is dependent on scientific breakthroughs occurring elsewhere.
- Florida defines a mega-region as “a new, natural economic unit that results from city-regions growing upward, becoming denser and growing outward and into one another.” The mega-region, not the city, not state and not the nation is the fundamental economic unit of the knowledge economy.
- Not on list: Toronto, San Francisco & Silicon Valley, Dallas-Austin-San Antonio, Houston-New Orleans, Florida, Paris, Shanghai, Taipei, Bejing
- A world-wide competition is taking place among mega-regions for income and wealth in the knowledge economy.
- Sound familiar? West Bend sounds like a nice community. Why is West Bend losing young talent to Milwaukee?
- So, apparently the young knowledge workers would rather live in Milwaukee than West Bend. What if there are no jobs in Milwaukee? Cities with the highest concentrations of young adults 25-34: Austin, Atlanta, Raleigh-Durham-Chapel Hill, Dallas, Charlotte.
- This is a fundamental shift in how businesses determine the place they will locate. Attracting a talented workforce will require businesses to locate or relocate to where the talented people want to live.
- The competition for young knowledge workers will determine which cities succeed in the knowledge economy.
- This does not bode well for cities and regions that seem to believe that they will be able to reattract young people who have moved away for fun and adventure once they hit their thirties and decide to settle down and start families. The numbers simply don’t add up. Places that lose young people will never be able to recoup, since moving slows down with age. The winning places are the ones that establish an edge early on, by attracting residents in their mid-twenties.” I think most people will agree that Rock Hill is a community, like West Bend, that tends to lose its young talent to other communities. In order to be successful in the knowledge economy, we have to change this. What are our resources for doing this?
- The presence of Winthrop University in Rock Hill provides a deep resource of talented young people. Few of them choose to stay in Rock Hill after graduation. In fact, few of them even get to know Rock Hill during their 4 (or more) years here. Rock Hill isn’t yet the classic college town.
- Despite the importance of young knowledge workers in the knowledge economy, very few communities have consciously focused on creating an environment that is welcoming to recent college graduates.
- The presence of Winthrop in Rock Hill offers many other opportunities for success in the knowledge economy. We haven’t done a good job in the past of capitalizing on this opportunity. When was the last time you saw a Winthrop student in having lunch in downtown Rock Hill, or attending a festival or event?
- Here’s a summary of what we know about successful places in the knowledge economy. Can Rock Hill be one of these places?
- In 2008, Next Generation Consulting surveyed young professionals in eight cities. These interviews and focus groups revealed that they choose where to live based on the following seven indices, listed in order of importance. Can we build economic development strategies for the knowledge economy on these foundations? “ Next Cities™ are places with the assets and amenities that attract and retain a young educated work force. They have bustling city centers, walkable neighborhoods, diverse career opportunities, and vibrant art and music scenes.”
- ..Even large cities are increasing their efforts to retain students after graduation: Campus Philly, for example, is a leading effort to match Philadelphia’s more than 90,000 college students with local jobs and improve quality of life in line with their particular needs.”
- Opportunities for clusters in certain areas: Graphic design, web design (Springs Creative, Lavalla Maddox, Insignia Design, Revenflo, Barry Grant, Winthrop) Financial services (Williams and Fudge, Todd, Bremer & Lawson, ECO Financial, Inc.) Marketing Services (The Start Group, Lavalla Maddox, Revenflo, Titan, Inc., Insignia Design) Visual Arts (Arts Center, Gettys Center, Gallery Up, Pottery Center numerous artist studios, public art) Performing Arts (Community Performance Center, School of Ballet, RH Community Theater, Old Town Amphitheater) High-tech manufacturing and prototyping (3D Systems, others?) Telecommunications (Comporium, others?)
- Old Town Rock Hill is listed as the 6 th largest Knowledge Worker Meetup Group in the world . (Ahead of us are groups from Toronto, Japan and New York)
- Knowledge workers care more about where they live than where they work. They are attracted to a particular living-working-learning environment. One author speaks of the development of “knowledge cities” in which “the information and knowledge architecture is at least as important as, and possibly more important than, the physical architecture….”