Market Snapshop of Downtown New Haven for Q1 2013

1. DOWNTOWN
NEW HAVEN
Retail Market Report
Q1 2013
Downtown Business Center
www.towngreendistrict.com

2. Downtown New Haven Retail Market Report-
Background and Key Findings
• With an increasing residential population, world-renowned health care institutions and
a hub for higher education Downtown New Haven offers a strong retail environment
with potential for growth.
– New Haven boasts the second largest population by city in Connecticut with 130,000
residents.
– 867,338 people live within a 30 minute drive time of downtown .
• The downtown’s retail composition resides in four main districts, Chapel
Street, Audubon Arts and Retail District, Ninth Square and the Broadway Shopping
District.
• To gain an understanding of the current small business environment and market
potential in downtown New Haven, an inventory of all retail establishments in
downtown is conducted on a quarterly basis. This research was done December 2012
(Q4 ‘12) and will be compared to Q1, Q2 and Q3 ‘12. Highlights include:
– A vacancy rate of 15%, or 60 retail spaces in downtown which is a slight 1% increase over the
previous three quarters. Key to note is a shift in businesses, particularly a number of new
vacancies on Temple Street versus the previous quarter.
– Eating and drinking establishments are downtown‟s dominant niche, accounting for half of all

3. NEW and NOTEABLE Q4 ‘12
Downtown New Haven
 Downtown New Haven continues to experience
growth and change moving into Winter 2012.
 Yale University Art Gallery reopened on an
ELM CITY MARKET
expanded and renovated site which unites the
1953 museum building by Louis Kahn, the 1928
Old Yale Art Gallery and the 1866 Street Hall into a
single treasure chest. The cost was $135 million
but admission remains free
 Luck & Levity Brewshop opened on Court Street
converting a service space vacant for over 15
years into a new retail use.
 New Haven‟s restaurant scene continues to be
touted, most recently in TheDailyMeal.com, with
mentions of Claire‟s Corner
Copia, Thali, Oaxaca, and Bar.
 Shine On9‟s Holiday Cookie Crawl raised over
$500 to help support Gateway Community
College‟s “Neighbors in Need” dinner.
 Two hours of free parking in select shopping areas
every Saturday during the December holiday
season added incentive to come explore
downtown‟s unique offerings.

4. RETAIL MARKET
Downtown New Haven
 There are 403 retail spaces available in
downtown, with a current vacancy rate of
15%. This represents a slight increase
ELM CITY MARKET
over the previous three quarters.
 Within the districts there have been
shifts; Temple Street saw an
increase in the number of available
spaces since last quarter.
TOTAL NUMBER OF VACANCIES
Downtown New Haven
Q1 '12
60
53 52 54 Q2 '12
Q3 '12
24 Q4 '12
20 18 17 16 17
16 16 13 13 11 13
3 2 5 3 3 3 2 3
Downtown Chapel Street Audubon Ninth Square Broadway Other
Retail Vacancy Data:Q4 2012 TGSSD Retail Assessment.

5. RETAIL COMPOSITION
Downtown New Haven
 There are 343 occupied retail spaces in
Downtown, with 60 currently vacant spots.
ELM CITY MARKET
 The majority of these vacancies are
concentrated in the Chapel Street area.
 83%, of all downtown stores are considered
local/independently owned.
 Broadway has the highest volume of franchise
or chain stores such as Apple, J. Crew and
Urban Outfitters.
NEW RETAIL SPACES OPENING IN Q4 ‘12
Downtown New Haven
Chapel Street
Ninth Square - Shen
- Allstar Apparel - The Russian Lady
- Capture Salon
- Yolande’s Bistro & Creperie Broadway
- Luck & Levity - Therapy
Retail Composition Data: Q4 2012 TGSSD Retail Assessment.

6. RETAIL COMPOSITION
Downtown New Haven
BUSINESS SPOTLIGHT
Downtown New Haven
 Eating and drinking establishments make up nearly
50% of businesses in downtown. Elm City Market and 360 State
received The Pinnacle Award, the
ELM CITY MARKET
 The vast majority of these being independently highest honor the International
owned and offering a broad spectrum of Downtown Association's bestows
cuisine options. to a city for its downtown success
and innovation.
 Retail stores make up nearly one-third of all
establishments in downtown. The award was presented at IDA‟s
 The shops along Chapel Street offered a great 58th Conference and Tradeshow
holiday shopping experience to residents and in Minneapolis, MN.
visitors alike.
Congratulations to everyone
involved in this huge success for
RETAIL COMPOSITION Downtown New Haven.
Downtown New Haven
Dining, 40%
Retail, 23%
Services, 12%
Beauty, 8%
Bar/Club, 4% Other, 6%
Retail Composition Data: Q4 2012 TGSSD Retail Assessment.

7. Ninth Square- Snapshot RETAIL COMPOSITION
Q4 2012 Ninth Square
Dining
31%
Stores
• There are 112 total retail spaces in Ninth Square as of 25%
Q4 2012.
– 95 of the spaces are currently occupied
(85%), leaving 17 spaces (15%) vacant.
– The large majority of Ninth Square businesses
Beauty
are independently owned and operated. 13% Services Other
12% 12%
• Dining options account for one-third of establishments
in Ninth Square. Bar/Club
– Yolande‟s Bistro & Creperie opened in October 5%
adding a French bistro to the international
culinary experience along Orange Street.
• Retail and Services each account for about ¼ of the
businesses in Ninth Square.
– Graffio Jewelers celebrated its nine year
anniversary during Shine On9 and Artspace City
Wide Open Studios 10 years.
Retail Composition Data: Q4 2012 TGSSD Retail Assessment.

8. Chapel Street-Snapshot RETAIL COMPOSITION
Q4 2012 Chapel Street
• There are 137 total retail spaces in the Chapel Dining
48%
Street area of downtown as of Q4 2012.
– 82% of the spaces are currently occupied
(113), leaving 20 spaces (18%) vacant.
– This change in vacancy rate is directionally higher
than the previous quarters; previously there had
been an average of 16 spaces.
Stores
• The spaces are mostly along College, Temple 19%
and Chapel Streets.
• 86% of occupied retail space in Chapel Street are Services
Bar/Club
owned and operated locally. Beauty
6% 7%
10% Other
6%
• Dining options account for the majority of Chapel
Street establishments (48%).
• Retail (19% of establishments) on Chapel is
predominantly apparel, jewelry and accessories.
• Chapel hosts the majority of the bars and clubs in
downtown, most located along Crown Street.
– The newest addition which opened in Q4 „12 was
The Russian Lady featuring 25 house infused
vodkas, 40 craft beers on tap, dinner
menu, tapas, billiards, a club DJ in one room, live
music in another, and a chill vodka lounge.
Retail Composition Data: Q4 2012 TGSSD Retail Assessment.

9. Audubon Arts and Retail District- RETAIL COMPOSITION
Snapshot Audubon Dining
42%
Q4 2012
• There are 70 total retail spaces in the Audubon Arts
and Retail District as of Q4 2012.
– 57 of the spaces are currently occupied
(81%), leaving 13 spaces (19%) vacant with the Stores
Services
majority of those vacancies on Audubon Street 19% 19%
itself.
Beauty
• 88% of occupied retail space in the Audubon area are 7%
Other
owned and operated locally. 5%
Bar/Club
0%
• Dining and retail options account for the majority of
establishments in Audubon, with services and stores
making up the rest of the retail space.
– While several new eateries are slated to open
after the new year, Judies European Bakery on
Grove Street closed its doors in late December
after serving the downtown for 15 years.
Retail Composition Data: Q4 2012 TGSSD Retail Assessment.

10. Broadway Shopping District-
Snapshot RETAIL COMPOSITION
Broadway
Q4 2012 Dining
44% Stores
38%
• There are 51 total retail spaces in the Broadway
Shopping District as of Q4 2012.
– 48 of the spaces are currently occupied
(94%), leaving 3 spaces (6%) vacant.
• Broadway hosts the largest portion of national
retailers (35%) of all the districts including the largest
Barnes & Noble between Boston and New York, as
well as an Apple store. Services
Beauty 8%
Bar/Club
4% 4%
• Dining (44%), followed closely by stores (38%), make Other
0%
up the large majority of establishments in the
Broadway area.
– Therapy, a women‟s retail boutique opened this
fall on York Street adding another independent
specialty store to the district.
Retail Composition Data: Q4 2012 TGSSD Retail Assessment.

11. 2012 TGSSD Retail Assessment-
Background and Methodology
• The Town Green Special Services District is a business improvement district (BID )funded by a sur
tax on property in Downtown New Haven to fund programs such as public space
improvements, cleaning and maintenance (Downtown Ambassadors), INFO New Haven visitor
center communications, advocacy, economic prosperity initiative and www.infonewhaven.com
website.
• The 2012 TGSSD Retail Assessment was conducted in December 2012 by taking an inventory of
all retail establishments in the BID. Information gathered included vacancies, current
occupants, types of business and whether locally or nationally owned.