Our 3rd annual Retail Big Breakfast, Steve discusses the importance of putting the sales associate first when it comes to the store.

1. BIG BREAKFAST:
STEVE RETAIL
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FOUNDER, RETAILOASIS

2. WE TOOK IN THE BIG
APPLE’S BEST RETAIL
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3. VISITED THE NRF’S
BIG SHOW
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4. DISCUSSED LOTS OF
BIG TOPICS
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5. CURATING WITH
CONFIDENCE
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6. PERSONALISATION
CURATING WITH
CONFIDENCE
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7. DE-COMMODITISATION
PERSONALISATION
CURATING WITH
CONFIDENCE
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8. DE-COMMODITISATION
PERSONALISATION
GETTING EMOTIVE
CURATING WITH
CONFIDENCE
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9. GOT INSPIRED BY RICHARD
BRANSON’S PHILOSOPHY:
SCREW IT, JUST DO IT!
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10. BUT THE BIGGEST TOPIC OF
CONVERSATION WAS…
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EMPOWERING THE
SALES ASSOCIATE
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“WE ARE TOTALLY RELIANT ON OUR
ASSOCIATES”
Greg Foran CEO, Walmart
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“GREAT SALESMANSHIP WON’T
CHANGE IN THE NEXT 5 YEARS”
Terry Lindgren CEO, Macy’s
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14. “ONE THING THAT WILL NEVER BE
COMMODITISED IS PEOPLE”
James Rees CEO, Ashley Stewart
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NRF FOUNDATION
ANNOUNCED RISE UP
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16. THE BIG TOPIC WAS HOW
TO EMPOWER YOUR
GREATEST ASSETT
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17. WHY?
THEY ARE YOUR FIRST LINE OF
DEFENCE AGAINST E-COMMERCE
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18. THEY CAN
DELIVER THE
PERFECT
RETAIL BRAND
EXPERIENCE
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BUT THEY NEED TO BE…
1. IDENTIFIED
2. DEVELOPED
3. EMPOWERED
4. REWARDED

20. #retailoasis
THEY NEED TO BE EXPERTS IN
DIGITAL & OMNI-CHANNEL

21. THEY NEED AT THEIR FINGERTIPS…
DIRECT COMMS
WITH
CONSUMER
ABILITY TO
ADVISE &
GUIDE
REPORTING
AND
ANALYICS
NEW
PRODUCT
INFO
CUSTOMER
PROFILING
PURCHASE
HISTORY
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22. WITH THIS INFORMATION,
SALES ASSOCIATES CAN
BUILD SUSTAINABILITY
RELATIONSHIPS WITH THEIR
CUSTOMERS
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23. #retailoasis
THE FUTURE OF RETAIL IS NOT
WHAT..IT’S WHO