1. HELLO
Robert Grace
@mcsaatchiabel
#mcretail
MARKETING INDABA / DUBRAN

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“LEAD THE REVOLUTION,
OR BECOME VICTIMS OF THE EVOLUTION”
- Philip Clarke, CEO Tesco

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DIGITAL
RECESSION
PROMOTION

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DIGITAL
RECESSION
PROMOTION

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RECESSIONOPPORTU ITY
DIGITAL
PROMOTION

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DIGITAL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N

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DIGITAL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N
ENGAGEMEN

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DIGITAL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTION
ENGAGEMEN

13. “WHY WASTE A RECESSION”
- Steve Sadove, CEO Saks 5th Avenue

14. EXPERIENCE
EMBRACING THE
ECONOMY

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“A thoroughly
enjoyable
experience
for the
gentleman.”

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18. ROLE AS A BRAND
DEFINING YOUR
IN CONSUMERs’ LIVES

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“Our brand is all
about empowering
women.”
- Gary Hogarth, CEO Agent Provocateur

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UNDERSTANDING
THE CONSUMER

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RECESSIONOPPORTU ITY
DIGITAL
PROMOTION

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DIGITAL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N

30. “DISCOUNTING,A RACE TO THE BOTTOM”
- Steve Sadove, CEO Saks 5th Avenue

31. EMOTIONAL
PROMOTIONAL

33. ISSUES
OWNING the
BIGGER

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36. “As a brand, we
want to be able to
take care of our
customers’ own
thoughts”
- Marc Bolland, CEO M&S

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500 000 ITEMS IN 6 WEEKS

39. UTILITY
DELIVERING

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DIGITAL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N

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DIGITAL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N
ENGAGEMEN

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45. “THE IDEA OF CHANNEL, IS DEAD.”
- Mindy Grossman, CEO Home Shopping Network

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FUNDAMENTAL
SOLVING A

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“BUILDING A BETTER
PRODUCT EXPERIENCE
SELLS MORE”
500% increase in sales

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LEVERAGING
DIGITAL TO DRIVE
SERVICE EXPERIENCE

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$2bn turn over
4,000 stores
“Maniacal about
training”

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Foot traffic measured
hourly across 4,000
stores to inform the
customer service
experience

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SOCIAL
SHOPPING
THE power oF

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55. PHYSICAL
& DIGITAL
THE MERGING OF

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“I’ve seen some amazing
retail spaces –
but this morning I saw
the future.”

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DIGIT?AL
RECESSION
PROMOTION
OPPORTU ITY?
SOLUTI N?
ENGAGEMEN

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DIGIT?AL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N?
ENGAGEMEN
Not about the best, but the only one

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DIGIT?AL
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N
ENGAGEMEN
What helps people, helps business
Not about the best, but the only one

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DIGIT
RECESSION
PROMOTION
OPPORTU ITY
SOLUTI N
ENGAGEMEN Win moments that matter
What helps people, helps business
Not about the best, but the only one

62. THANK YOURobert Grace
Managing Partner: Strategy
robert.grace@mcsaatchiabel.co.za
@mcsaatchiabel
#mcretail