A presentation share at the Virginia Association of Realtors Convention.

1. BEYOND BLOGGING
EXPANDING YOUR WEB INFLUENCE
JEFF TURNER | ZEEK INTERACTIVE | @RESPRES

2. ENGAGEMENT
THE NOT-SO-NEW MARKETING METRIC

3. AWARENESS INTERACTION
ENGAGEMENT

4. social media
network
business
network
personal
network
MORE ENGAGEMENT = MORE INFLUENCE

5. NOTHING’S NEW.
HOW TO WIN FRIENDS & INFLUENCE PEOPLE BY DALE CARNEGIE
BECOME GENUINELY INTERESTED IN OTHER PEOPLE.
SMILE.
REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST
SOUND IN ANY LANGUAGE.
BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES.
TALK IN TERMS OF THE OTHER PERSONS INTERESTS.
MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.

6. school sports
charity
EACH ITS OWN SPHERE OF INFLUENCE

7. school sports
charity
INFLUENCE

8. school sports
charity
GREATER INFLUENCE

9. school sports
charity
GREATEST INFLUENCE

10. IT’S THE SAME ONLINE

11. twi er facebook
blog
GREATEST INFLUENCE

12. INFLUENCE RIPPLES
ORIGINATED BY DAVID ARMANO

13. INFLUENCE RIPPLES & SM FRAGMENTATION
ORIGINATED BY DAVID ARMANO

14. THE BUILDING BLOCKS
WHAT ARE THE SOCIAL BUILDING BLOCKS?

15. THE 7 SOCIAL BUILDING BLOCKS
IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM
PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY
RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED
CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM
GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST
REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM
(WHO CAN BE TRUSTED?)
SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS
(LIKE PHOTOS OR VIDEOS)
ORIGINALLY COMPILED BY MATT WEBB

16. presence
sharing relationships
identity
conversations reputation
groups
THE HONEYCOMB MODEL
ORIGINATED BY GENE SMITH

17. presence
sharing relationships
identity
conversations reputation
groups
THE BLOGGING HONEYCOMB

18. presence
sharing relationships
identity
conversations reputation
groups
THE TWITTER HONEYCOMB

19. presence
sharing relationships
identity
conversations reputation
groups
THE FACEBOOK HONEYCOMB

20. MEASURING SUCCESS
FILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE

21. A MEDIA PERSONALITY
SUCCESS IS MEASURED BY:
THE SIZE OF YOUR AUDIENCE
INFLUENCE WITH YOUR AUDIENCE
• PRESENCE WITH YOUR AUDIENCE
• YOUR NAME RECOGNITION
• BEING KNOWN AS “?”
(YOU GET TO DECIDE)

22. BUSINESS SUCCESS?
?
YOU MUST ASK: HOW GOOD AM I AT...
MAKING EFFECTIVE FIRST IMPRESSIONS?
TURNING INTRODUCTIONS INTO RELATIONSHIPS?
SELLING YOURSELF BY NOT SELLING YOURSELF?
LISTENING EFFECTIVELY?
TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS?
SELFLESS GIVING?