Operating for almost sixty years, Trilby Misso is a well known and respected law firm. Commercial Signage Australia has recently worked with Trilby Misso to update the firm’s branding. Giving the organisation a new lease on life, Commercial Signage Australia rebranded all of Trilby Misso’s commercial offices with an exceptional result! If you are interested in rebranding your company, contact Commercial Signage Australia for discussion on how we can assist you.

1. Choosing the Right
Outdoor Signage
Material
Commercial Signage Australia
10 Abbott Street
Ascot, Queensland 4007
0414 062 995

2. Outdoor advertising is one of the oldest forms of business promotions. It
supersedes the efficiency of other types of mass communication when it
comes to production cost, reach, and responsiveness. According to Outdoor
Media Association, advertising messages conveyed outside establishments
stimulate people better due to activity and energy they feel outdoors. The
same report stated that sixty percent of consumers purchase impulsively
due to signage they see while on the road. This shows how outdoor
advertising greatly benefits businesses, both in brand awareness and in
sales.
Outdoor advertising goes a long way from store signs to promotional
gimmicks. Different media can convey the brand’s messages, like billboards,
transit advertisements and establishment signs. Technology provides
innovations in advertising materials as well. From cardboard and fabric to
plastic and electronic, businesses have more options in choosing the best
mode and style of outdoor signage.

3. A few of the most common outdoor signage materials and its
uses are as follows:
1. Fascia–Commonly used in roofing, this type of wood
board is also applicable in advertising to create sturdier
signage. Storefronts, permanent store signs, pylons,
billboards, and standees uses this type of material.
2. Corflute–Made from corrugated plastic, Conflate is a
lighter and more economical option for outdoor signs.
This material is ideal for temporary and portable signage.
Bus station billboards, construction site warnings,
entertainment props, and point-of-sale displays utilize
this kind of textile.
3. Mesh Banner – The lightest material for all outdoor signs,
this is ideal for billboards, signage, and store window
covers exposed to extreme weather conditions. Outdoor
advertisement made of mesh banner can withstand
storms due to the minute holes in the material that allow
wind to pass through.

4. 4. Light box – Constructed with sturdy but
lightweight materials, this type of signage
has sets of lights to illuminate the sign
from within. This provides storefronts and
signboards with a striking appearance,
especially in dark locations.
5. LED –This is the most modern type of
outdoor signage that appeals to the
digitally inclined market. LED displays
allow interaction with the customers for a
more attractive and responsive campaign.
This option is useful for digital billboards
and interactive point-of-sale displays.
6. Stickers and Adhesives – Usually made of
vinyl or pressure-sensitive material,
stickers and adhesives are flexible for any
type of outdoor advertising. These are
applicable for vehicle wraps, fleet signs,
and window graphics.

5. Outdoor advertising continues to evolve to keep up with the public’s
changing lifestyle and preferences. Depending on their purpose and budget,
businesses have a variety of choices of techniques and materials to reach
their market.
Resources:
Signage Importers- http://www.commercialsignage.com.au/
OOH Glossary of Terms- http://www.oaaa.org/OutofHomeAdvertising/OOHGlossaryofTerms.aspx
Outdoor advertisements and signs: a guide for advertisers-
https://www.gov.uk/government/publications/outdoor-advertisements-and-signs-a-guide-for-
advertisers