1. YOUR CULTURE IS YOUR BRAND

2. - SOLOPRENEUR
- SMALL BUSINESS
Getting -
-
MID-SIZE
ENTERPRISE
to know
you…

3. Thank You
for being You!

4. “You might as well be you.
Everyone else is taken.”
Adapted by Chris Garibaldi from Oscar Wilde

5. Why ?
care to listen

6. SOCIAL MEDIA AND THE NEW WORLD
IS ABOUT… LISTENING AND
LISTENING INTENTLY.

7. ENTER
Only if you
Seek to
GROW

8. What’s in a name/brand?
Everything!
Name = Your True Nature
By name we don’t mean just the literal but the:
Values | Vision | Mission
That the name/brand seeks to deliver on.

9. An seed
can only produce
an apple.

10. Our Deepest Fear
“Our deepest fear is not that we are inadequate.
Our deepest fear is
that we are powerful beyond measure.
It is our light, not our darkness
that most frightens us.
We ask ourselves, ‘Who am I to be brilliant,
gorgeous, talented, fabulous?’ Actually, who are
you not to be? …
Marianne Williamson
Founder US Department of Peace

11. The 1 Differentiator

12. For Today
1 What? Current State
2 So what? ROI of Culture
3 Now what? How to Create Culture

13. 1
What
is the current state?

14. The Bad News

15. VOLATILITY

16. EXTERNAL COMPETITION

17. INTERNAL COMPETITION

18. Only 1:3 employees are
ENGAGED—worldwide!
SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.

19. The Good News

22. Herb Kelleher put his people first.

23. Vineet Nayar puts employees first.
“I often wonder what would happen if we
were to give Gen Y the license to reinvent
companies completely.”
Vice Chairman and CEO, HCL Technologies
The fastest growing information services company in India.

33. The urge to direct
our own lives.

34. “Yearn to do what we do in the service of something
bigger than ourselves.”

35. “Desire to get better and better at
what matters to us individually.”

37. Mismatch
“There is a mismatch between what
science knows
and what business does.”
(Intrinsic vs. Extrinsic Motivators)
Daniel Pink

38. SoROI of culture?
what’s
2 the

39. The Bad News

40. COST OF LOST PRODUCTIVITY
$416 billion per year
due to Disengaged Employees
Source: Gallup Organization’s Employee Engagement Survey, 2009

41. Shareholder Return
SOURCE: Hewitt Associates in 2009

42. United Breaks Guitars

43. Why they stay?
ENGAGED stay DISENGAGED stay
for what they… for what they…
GIVE GET
SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.

44. The Good News

45. Who’s living it?
Created a purpose driven
culture, one employee at a time.

46. Who’s living it?
Welcome unconventional ways to
innovate and create new products.

47. Who’s living it?
Live their values.
Companies pay to learn from them.

48. CASE STUDY

49. Values ‘r Us

51. Values Lead Strategy
Zappos Family Core Values
“As we grow as a company, it has become more and more important to explicitly
define the core values from which we develop our culture, our brand, and our business
strategies. These are the ten core values that we live by:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10.Be Humble”

52. ROI of Delivering Happiness
1. Sold to Amazon for $1.25B:
AND retained culture & brand.

53. ROI of Delivering Happiness
2. Tony Hsieh: shared the $1.25B
proceeds with employees.

54. ROI of Delivering Happiness
3. Happy customers:
800 number on top of every page &
free returns

55. ROI of Delivering Happiness
4. Culture as marketing asset:
Created a training division (Zappos Insights)
and Delivering Happiness is a movement.

56. ROI of Delivering Happiness
5. Open and transparent:
Employee testimonials in “Culture Book” (unedited)

58. It’s happy-ning globally
Old New
Stability & Consolidation Speed & Imagination
Accounting Rules Innovation Rules
Tangible Assets Intangible Assets
Delegation Abdication
TQM, Six Sigma Design Management
Hierarchy Seamlessness
Mass Production Personalization
Technology Supports Change Technology Drives Change
Case Studies Scenario Planning
Products & Services Experiences & Solutions
PowerPoint Presentations Storytelling
Enforce Order Thrive in Chaos
Transaction Relationships
Competition Collaboration
Only Men, Engineers More Women, Ethnographers
MBAs Designers
Zero Sum Game Win-Win-Win

59. True bottom-line:
People are resilient!

60. Now what
3 can we do?

61. 1. Sincere Leadership
RED-FLAGS
Culture is NOT a One-Off “Initiative” | Set of Posters | Morale Event
ENABLERS
INTELLECTUALLY EMOTIONALLY INTUITIVELY
Ask Be Involved Trust
Listen Be Vulnerable Be Responsible
Respond Be Humble Fail & iterate fast

62. 2. Truly Assess Your Culture
RED-FLAGS
Not simply an annual employee poll with no on-going action.
ENABLERS
INTELLECTUALLY INTUITIVELY EMOTIONALLY
Basics covered? Trust Leaders Living Your Purpose
Pay | Benefits | Workplace They have your back Learning/Growing
Freedom to Fail
Company Direction Respect Leaders Passionate
Positive
Communication Align with Mission

63. 3. Let Ambassadors Arise
AMBASSADORS
ADVOCATES
FOLLOWER
PASSIVE
SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”

64. What’s an Employee Ambassador?
INTELLECTUALLY
Live brand tenants with personal confidence and connection.
EMOTIONALLY
Spontaneously recite personal stories of brand connection.
INTUITIVELY
Proactively suggest new ideas and pilot them rapidly & often.
SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”

65. 1
2
3
2

66. Example of Employee Ambassador
Got real vulnerable Linked purpose
Trusted advisors Genuine passion
Listened Being 101% herself
SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”

68. 100% = 24 hours
Bill Gates, you and I…
all have the same 24 hours.

69. YOU choose what
to put in your 24 hours

70. The extra 1%
comes through us and
from others who support us.

71. “A small group of thoughtful people could
change the world.
Indeed, it's the only thing that ever has.”
Margaret Mead

72. What’s
next?

73. Why talk to Resonant Insights?
We inspire people to be their 101% best.

74. A Strategic Insights Consultancy.

75. Our Invitation:
1. Visit us at Booth #213
2. Answer 3 quick questions
YOUR
NEEDS
3. Get Coffee
3 Single-Serve Packets of Starbucks VIA for the first 24 participants

76. Thank You
Bobby Bakshi
Chief Inspiration Officer
bobby@ResonantInsights.com
425.999.9984
www.ResonantInsights.com