Now that social media has taken over the Web, should we even bother with e-newsletters? The answer is YES, and here's why.

1. Are E-Newsletters
Even a Thing
Anymore?
A Resonance FTQ
(Frequently Tweeted
Question)
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2. “Now that social media has
taken over the Web, should
we even bother with e-newsletters?”
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3. Short Answer:
YES!
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4. Reason #1
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5. Reason #1
Email is universal.
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6. Reason #1
Unlike social media, email users span all
generations, socioeconomic groupings,
geographic regions, and nationalities.
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Everybody gets it!

7. Reason #2
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8. Reason #2
You own your email list.
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Period.

9. Reason #2
Your social profiles on
Facebook, LinkedIn, Twitter,
etc. are at the mercy of the
“powers that be” …
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10. Reason #2
… but nobody owns email.
Your list is your property, no
matter which provider you
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use.

11. Reason #3
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12. Reason #3
People do read e-newsletters…
and many also save them.
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13. Reason #3
68% of marketers agree that
e-newsletters are the top email
messages that help to achieve their
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business goals.
- DMA, National Client Email Report

14. Reason #3
In the past 6 months, I’ve
acquired 2 new clients who
had been saving my
e-newsletters.
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15. To Sum Up …
• Are e-newsletters even a thing anymore? Yes!
• Email is universal.
• You own your email list. Period.
• People do read them … and many also save
them.
@resonancecont

16. Got a question
for our next
FTQ?
Hit me up at
@resonancecont