Mais conteúdo relacionado Semelhante a Rapid cross channel prototyping (20) Mais de Andrea Resmini (20) Rapid cross channel prototyping4. this is a quick and dirty breakdown of what
we’ll do today in the 4 hours we’ll be together
20. the idea we can design a perfectly bounded artifact
and simply drop it inside a dynamic environment has
become an increasingly difficult proposition
24. and a shift from a focus on products
and services to one on experiences
actor-driven systemic architecture-first
25. this is a radical shift
actor-driven systemic architecture-first focus on experience
26. but one to approach very pragmatically
actor-driven systemic architecture-first focus on experience
28. “I went through my spreadsheet, collected all the
receipts and invoices, logged in, checked what was
there, added expenses, and filed my taxes”
37. “I went through my spreadsheet, collected all the
receipts and invoices, logged in, checked what was
there, added expenses, and filed my taxes”
38. lots of streamlining here
this is actually a complex experience
which has been narratively simplified
39. we are not told of the opportunities, wrong turns, and
distractions that were discarded along the way
42. here we have an initial description of the
blended space of a cross-channel ecosystem
in which this specific experience takes place
46. “I wanted to go to the movies, so I checked IMDB,
DM’ed a friend, no Netflix, tried to book dinner,
skated all the way, got tickets, enjoyed killer clowns”
55. fancy, but hardly representative of
the many possible individual paths
everyone else might decide to take
56. clarity only comes through compounding
many individual paths into a larger, common map
63. an actor is any agent in the ecosystem
trying to achieve a future desired state
64. a task is any activity an actor
performs towards that state
65. a channel is a pervasive,
ecosystem-wide information layer
72. they might reflect the formal sectioning of an
enterprise architecture model, be the result of content
analysis, or emerge from the project’s own goals
75. a seam is a threshold between touchpoints
81. the mapping out of these elements is the
beginning of a cross-channel design process
86. interventions within an ecosystem broker between
the different instances presented by the ecosystem
itself, the actors, and the designers’ own vision
93. D. Willis, Intent Paths (2011) - https://www.flickr.com/photos/uxcrank/albums/72157626618631035
100. PATH B
PATH A
Office Text
Text
Website Theater Kiosk Friend
Movie
Text
Text
Bus stop Bus stop Theater FriendHome
104. this is accurate, but we risks focusing our attention
on linear relationship.. this is better: