Three fifths of shoppers enjoy looking around a department store, even if they are not planning to make a purchase. There is potential for retailers to use the latest technology to capitalise on dwell time and persuade consumers to buy using techniques such as personalised real-time special offers.
UK Department Store RetailingMay 2013 Available At Researchmoz.us
1. Department Store Retailing - UK - May 2013
Three fifths of shoppers enjoy looking around a department store, even if they are not planning to make a
purchase. There is potential for retailers to use the latest technology to capitalise on dwell time and persuade
consumers to buy using techniques such as personalised real-time special offers.
Some questions answered in this report include:
How are consumers using department stores for shopping in today’s multichannel retail
environment? What can department stores do to attract younger shoppers? How can retailers encourage people
to shop more at department stores? Is showrooming becoming an increasing issue for department stores? What
are the main department stores doing to excel in clothing, which is one of the core categories? To what extent
have the main players been investing in their beauty offering?
introduction
department Store Definition
sector Benchmarks
department Stores
mixed Goods Retailers
accounting Policy
market Shares
abbreviations
executive Summary
the Market
figure 1: Best- And Worst-case Forecast For Department Store Sales, 2007-17
market Factors
consumer Spending
figure 2: Consumer Spending On Core Department Store Categories, 2007-12
foreign Visitors
figure 3: Overseas Residents’ Visits To The Uk, By Area Of Residence, 2011 And 2012
overseas Visitor Influence
changing Population Structure
companies, Brands And Innovation
market Shares
figure 4: Leading Department Stores: Market Shares, 2007 And 2012
winners And Losers 2012/13
figure 5: Leading Department Stores: Compound Growth In Gtv, 2007/08-2012/13
major Innovations
Department Store Retailing - UK - May 2013
2. space Allocation
figure 6: Department Stores, Summary Space Allocations, 2013
online Growth
figure 7: Online Sales, By The Leading Department Stores (excl. Vat), 2011/12 And 2012/13
the Consumer
how Often They Shop
figure 8: Frequency Of Purchasing At Department Stores, In-store And Online, March 2013
where They Purchase
figure 9: Department Stores Purchased From In The Past Six Months, In-store And Online, March 2013
how People Shop At Department Stores
figure 10: How People Shop At Department Stores, March 2013
attitudes Towards Shopping At Department Stores
figure 11: Attitudes Towards Shopping At Department Stores, March 2013
what Would Encourage Them To Shop More
figure 12: What Would Encourage Them To Shop More At A Department Store, March 2013
what We Think
issues In The Market
how Are Consumers Using Department Stores For Shopping In Today’s Multichannel Retail
Environment?
what Can Department Stores Do To Attract Younger Shoppers?
how Can Retailers Encourage People To Shop More At Department Stores?
is Showrooming Becoming An Increasing Issue For Department Stores?
what Are The Main Department Stores Doing To Excel In Clothing, Which Is One Of The Core Categories?
to What Extent Have The Main Players Been Investing In Their Beauty Offering?
trend Application
trend: Experience Is All
trend: Fstr Hypr
mintel Futures: Human
economic And Demographic Context
key Points
foreign Visits
figure 13: Overseas Residents’ Visits To The Uk, By Area Of Residence, 2011 And 2012
changing Population Structure
figure 14: Trends In The Age Structure Of The Uk Population, 2007-17
the Economy
figure 15: Uk: Real-terms, Year-on-year Gdp Growth, Q1 2009-q2 2012
inflation
Department Store Retailing - UK - May 2013
3. figure 16: Consumer Prices Index Selected Categories, Annual % Change, December 2011-december 2012
figure 17: Average Monthly Cotton Prices Per Lb, January 2011-january 2013
consumer Spending On Department Store Categories
key Points
core Department Store Categories
figure 18: Consumer Spending On Core Department Store Categories, 2007-12
full Spending Breakdown
figure 19: Consumer Spending On Department Store Categories (incl Vat), 2007-12
strengths And Weaknesses
strengths
weaknesses
who’s Innovating?
online
in-store Experience
diversification
multichannel
sustainability
new Apps
sector Size And Forecast
key Points
department Store Sales Grow 3% In 2012
figure 20: Department Store Sales, 2007-12
market Size
the Future
figure 21: Best- And Worst-case Forecast For Department Store Sales (incl Vat), 2007-17
fan Chart
figure 22: Best- And Worst-case Forecast For Department Store Sales, 2007-17
forecast
space Allocation Summary
key Points
figure 23: Department Stores, Summary Space Allocations, 2013
figure 24: Department Stores: Detailed Space Allocations, April 2013
Department Store Retailing - UK - May 2013
4. retail Product Mix
key Points
debenhams
figure 25: Debenhams Sales Mix Of Own Bought Merchandise And Total Space Allocation Estimate,
2011/12
product Mix Estimates
figure 26: Leading Department Stores: Estimated Sales, By Product, 2012/13
figure 27: Leading Department Stores: Estimated Sales Density, By Product, 2012/13
leading Retailers
key Points
when Is A Department Store A Department Store?
sales And Profits
gtv Vs Consolidated
figure 28: Leading Department Stores Sales 2007/08-2012/13
growth Rates
figure 29: Leading Department Stores: Compound Growth In Gtv, 2007/08-2012/13
profitability
figure 30: Leading Department Stores: Operating Profits, 2007/08-2012/13
figure 31: Leading Department Stores: Operating Margins, 2007/08-2012/13
outlet Data
outlets
figure 32: Major Department Stores: Outlet Numbers, 2007/08-2012/13
figure 33: Major Department Stores: Sales Per Outlet, 2007/08-2012/13
sales Area
figure 34: Major Department Stores: Sales Area, 2007/08-2012/13
figure 35: Major Department Stores: Sales Per Square Metre, 2007/08-2012/13
figure 36: Major Department Stores: Compound Growth Rate In Sales Per Sq M, 2007/08-2012/13
market Shares
key Points
figure 37: Leading Department Stores: Market Shares, 2007 And 2012
figure 38: Leading Department Stores: Market Shares, 2007-12
online
key Points
online Sales Grow 29%
figure 39: Estimated Online Department Store Sales (excl. Vat), 2009/10-2012/13
the Online Sector Leaders
figure 40: Leading Department Stores: Online Sales (excl. Vat), 2009/10-2012/13
Department Store Retailing - UK - May 2013
5. figure 41: Online Sales, By The Leading Department Stores (excl. Vat), 2011/12 And 2012/13
advertising And Promotion
key Points
adspend By Sector Leaders
figure 42: Main Media Advertising Spend, By Leading Department Store Retailers, 2008-12
spending Relative To Turnover
figure 43: Leading Department Store Retailers’ Advertising Spending As % Of Turnover, 2008-12
spending By Media
figure 44: Leading Department Store Retailers’ Main Media Advertising Distribution, By Media, 2012
major Campaigns
brand Research
brand Map
figure 45: Attitudes Towards And Usage Of Brands In The Department Store Sector, November/december
2012
correspondence Analysis
brand Attitudes
figure 46: Attitudes, By Department Store Brand, November/december 2012
brand Personality
figure 47: Department Store Brand Personality – Macro Image, November/december 2012
figure 48: Department Store Brand Personality – Micro Image, November/december 2012
brand Experience
figure 49: Department Store Brand Usage, November/december 2012
figure 50: Satisfaction With Various Department Store Brands, November/december 2012
figure 51: Consideration Of Department Store Brands, November/december 2012
figure 52: Consumer Perceptions Of Current Department Store Brand Performance, November/december
2012
figure 53: Department Store Brand Recommendation – Net Promoter Score, November/december
2012
brand Index
figure 54: Department Store Brand Index, November/december 2012
figure 55: Department Store Brand Index Vs Recommendation, November/december 2012
target Group Analysis
figure 56: Target Groups, November/december 2012
figure 57: Department Store Brand Usage, By Target Groups, November/december 2012
group One – Conformists
group Two – Simply The Best
group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five – Individualists
Department Store Retailing - UK - May 2013
6. the Consumer – How Often They Shop
key Points
what We Asked
how Often Consumers Browse
figure 58: Frequency Of Browsing At Department Stores, In-store And Online, March 2013
how Often Consumers Buy
figure 59: Frequency Of Purchasing At Department Stores, In-store And Online, March 2013
figure 60: Frequency Of Purchasing As A Percentage Of Those Who Purchase At Department Stores, In-store
And Online, March 2013
25-34s Are The Most Frequent Department Store Shoppers
figure 61: Frequent Purchasing At Department Stores In-store And Online, At Least Once Every Three
Months, By Gender And Age Group, March 2013
the Consumer – Where They Shop
key Points
what We Asked
where Consumers Purchase
figure 62: Department Stores Purchased From In The Past Six Months, Whether In-store Or Online, March
2013
average Consumer By Age And Affluence
figure 63: Department Stores Purchased From In The Past Six Months, Whether In-store Or Online, By Age
And Affluence Of Shopper, March 2013
where Consumers Purchase – Online/offline Break
figure 64: Department Stores Purchased From In The Past Six Months, In-store And Online, March 2013
purchasing Online By Demographic Group
figure 65: Department Stores Purchased From In The Past Six Months, Online, By Gender, Age And
Socio-economic Group, March 2013
where Consumers Browse – Online/offline Break
figure 66: Department Stores Browsed In The Past Six Months, In-store And Online, March 2013
the Consumer – What They Buy
key Points
what We Asked
online And Offline Purchases By Category
figure 67: Products Purchased At Department Stores In The Past Six Months, In-store And Online, March
2013
clothing And Personal Care Dominate
figure 68: Fashion, Beauty And Sports Products Purchased At Department Stores In The Past Six Months,
In-store And Online, March 2013
Department Store Retailing - UK - May 2013
7. clothing And Beauty Purchases By Demographics
figure 69: Fashion, Beauty And Sports Products Purchased At Department Stores In The Past Six Months,
In-store And Online, By Gender, Age And Socio-economic Group, March 2013
home And Electricals
figure 70: Home And Leisure Products Purchased At Department Stores In The Past Six Months, In-store
And Online, March 2013
home And Electricals By Demographics
figure 71: Home And Leisure Products Purchased At Department Stores In The Past Six Months, In-store
And Online, By Gender, Age And Socio-economic Group, March 2013
the Consumer – How People Shop At Department Stores
key Points
what We Asked
figure 72: How People Shop At Department Stores, March 2013
women Shop Around, While Men Go Straight To Department Stores
figure 73: How People Shop At Department Stores, By Gender And Age, March 2013
low Usage Of In-store Terminals
showrooming
click And Collect Peaks Among Women And Over-45s
figure 74: Agreement With The Statement ‘i Have Ordered/reserved Online And Collected
In-store’, By Gender And Age, March 2013
the Consumer – Attitudes Towards Shopping At Department Stores
key Points
what We Asked
figure 75: Attitudes Towards Shopping At Department Stores, March 2013
enjoying Department Stores
older Women Favour Own Label While The Young Like Collaborations
gender Divide
figure 76: Attitudes Towards Shopping At Department Stores, By Gender, March 2013
young Value Specialist Advice
figure 77: Attitudes Towards Shopping At Department Stores, 16-24s Vs All, March 2013
older Department Store Shoppers
figure 78: Attitudes Towards Shopping At Department Stores, Over-55s And Over-65s Vs All, March 2013
price Divides Shoppers
figure 79: Attitudes Towards Shopping At Department Stores, By Gender And Age, March 2013
online Advice
attitudes Towards Department Stores By Where They Shop
the Consumer – What Would Encourage Them To Shop More At A Department Store
Department Store Retailing - UK - May 2013
8. key Points
what We Asked
figure 80: What Would Encourage Them To Shop More At A Department Store, March 2013
loyalty Schemes
gender Differences
figure 81: What Would Encourage Them To Shop More At A Department Store, By Gender, March 2013
delivery And Returns
m-commerce
young Interested In Virtual Fashion Mirrors
figure 82: What Would Encourage Them To Shop More At A Department Store, 16-24s Vs All, March 2013
social Media Purchasing
what Older Consumers Look For
figure 83: What Would Encourage Them To Shop More At A Department Store, Over-55s And Over-65s Vs
All, March 2013
what Would Encourage Them To Shop By Products Purchased
figure 84: What Would Encourage Them To Shop More At A Department Store, By Products Purchased,
March 2013
figure 85: What Would Encourage Them To Shop More At A Department Store, By Products Purchased,
March 2013 (continued)
what Would Encourage Them To Shop By Department Stores Purchased From
the Consumer – Target Groups
figure 86: Department Store Target Groups, March 2013
dissatisfied Shoppers (16%)
keen Department Store Shoppers (29%)
disengaged (33%)
cost Conscious (22%)
beales
what We Think
background
company Performance
christmas 2012
figure 87: Beale Plc: Group Financial Performance, 2008-12
figure 88: Beale Plc: Outlet Data, 2008-12
retail Offering
debenhams
what We Think
exceptional Christmas Trading
Department Store Retailing - UK - May 2013
9. hitting The Mark In Clothing
investing In Range Improvements
stepping Up Marketing Activity Too
store Development
company Background
company Performance
figure 89: Debenhams: Group Financial Performance, 2008-12
figure 90: Debenhams: Outlet Data, 2008-12
retail Offering
fenwick Ltd
what We Think
company Background
company Performance
figure 91: Fenwick Ltd: Group Financial Performance, 2008-13
figure 92: Fenwick Ltd: Outlet Data, 2008-13
retail Offering
harrods Ltd
what We Think
a Strong Iconic Business
ongoing Investment
expanding The Reach Of The Brand
company Background
company Performance
figure 93: Harrods Ltd: Group Financial Performance, 2009-13
figure 94: Harrods Ltd: Outlet Data, 2008-13
retail Offering
harvey Nichols Uk
what We Think
extending Its Reach
drive Into The Beauty Category
potential In International Stores…
…and Online
company Background
company Performance
figure 95: Harvey Nichols Uk: Group Financial Performance, 2008-13
regional Stores
birmingham And Bristol Small Format Stores
Department Store Retailing - UK - May 2013
10. online
figure 96: Harvey Nichols Uk: Subsidiary Sales, 2011 And 2012
figure 97: Harvey Nichols Uk Total: Outlet Data, 2007/08-2011/12
figure 98: Harvey Nichols International Stores, 2013
retail Offering
house Of Fraser
what We Think
strong Sales
less Profitable
multichannel Strategy
online Sales Grow
international Opportunities
up For Sale?
company Background
company Performance
figure 99: House Of Fraser: Group Financial Performance, 2008-13
figure 100: House Of Fraser: Outlet Data, 2008-12
retail Offering
john Lewis
what We Think
stellar Performance
customer Trust
integrated Long-term Strategy
continuing To Invest In Stores
company Background
company Performance
figure 101: John Lewis: Group Financial Performance, 2008-13
figure 102: John Lewis: Outlet Data, 2008-13
retail Offering
marks & Spencer (m&s)
what We Think
losing Ground In Non-foods
misfiring On Fashion
getting Serious About Beauty
developing An International, Multichannel Strategy
company Background
company Performance
Department Store Retailing - UK - May 2013
11. figure 103: Marks & Spencer: Group Financial Performance, 2008-13
figure 104: Marks & Spencer: Outlet Data, 2008-12
retail Offering
selfridges
what We Think
a Thriving Business Despite The Recession
a Fun Image With A Strong Heritage
online Will Open Up Opportunities And Drive Growth
company Background
company Performance
figure 105: Selfridges: Group Financial Performance, 2008-13
figure 106: Selfridges: Outlet Data, 2009-13
retail Offering
appendix – Sector Size And Forecast
figure 107: Best-and-worst-case Forecast For Department Store Sales, 2012-17
appendix – Brand Research
figure 108: Brand Usage, November/december 2012
figure 109: Brand Commitment, November/december 2012
figure 110: Brand Momentum, November/december 2012
figure 111: Brand Diversity, November/december 2012
figure 112: Brand Satisfaction, November/december 2012
figure 113: Brand Recommendation, November/december 2012
figure 114: Brand Attitude, November/december 2012
figure 115: Brand Image – Macro Image, November/december 2012
figure 116: Brand Image – Micro Image, November/december 2012
figure 117: Profile Of Target Groups, By Demographics, November/december 2012
figure 118: Psychographic Segmentation, By Target Groups, November/december 2012
figure 119: Brand Usage, By Target Groups, December 2012
figure 120: Brand Usage, By Target Groups, November 2012
figure 121: Brand Usage, By Target Groups, November 2012
brand Index
figure 122: Brand Index, November/december 2012
appendix – Consumer – How Often They Shop
figure 123: How Often They Buy Instore + Buy Online, By Demographics, March 2013
figure 124: How Often They Buy In-store, By Demographics, March 2013
Department Store Retailing - UK - May 2013
12. figure 125: How Often They Buy Online, By Demographics, March 2013
appendix – Consumer – Where They Shop
figure 126: Where They Bought In-store + Online In Last Six Months, By Demographics, March 2013
figure 127: Where They Bought Next In-store + Online In Last Six Months, By Demographics, March 2013
figure 128: Where They Bought Other Instore + Online Brands In Last Six Months, By Demographics, March
2013
figure 129: Where They Bought In-store In Last Six Months, By Demographics, March 2013
figure 130: Where They Bought In-store In Last Six Months, By Demographics, March 2013 (continued)
figure 131: Where They Bought Online In Last Six Months, By Demographics, March 2013
figure 132: Where They Bought Online In Last Six Months, By Demographics, March 2013 (continued)
appendix – Consumer – What They Buy
figure 133: Most Popular Products Purchased In-store And Online In Last Six Months, By Demographics,
March 2013
figure 134: Most Popular Products Purchased In-store And Online In Last Six Months, By Demographics,
March 2013
figure 135: Most Popular Products Purchased In-store And Online In Last Six Months, By Demographics,
March 2013
appendix – Consumer – How People Shop At Department Stores
figure 136: How People Shop At Department Stores, By Demographics, March 2013
figure 137: How People Shop At Department Stores, By Demographics, March 2013 (continued)
appendix – Consumer – Attitudes Towards Shopping At Department Stores
figure 138: Agreement With The Statements ‘department Stores Offer A Good Choice Of Both
Luxury And Mainstream Brands’ And ‘i Am Happy With The Range Of Products Available At
Department Stores’, By Demographics, March 2013
figure 139: Agreement With The Statements ‘department Stores Offer A Wide Range Of Own Label
Products (eg John Lewis Collection, Per Una)’ And ‘i Trust The Quality Of Products Sold At
Department Stores‘, By Demographics, March 2013
figure 140: Agreement With The Statements ‘department Stores Provide A Pleasant In-store Shopping
Environment’ And ‘i Enjoy Looking Around Department Stores Even If I Am Not Planning To
Make A Purchase‘, By Demographics, March 2013
figure 141: Agreement With The Statements ‘department Store Cafés/restaurants Are The Ideal Place
To Take A Break From Shopping’ And ‘i Value The After Sales Service Offered By
Department Stores‘, By Demographics, March 2013
figure 142: Agreement With The Statements ‘i Like The Designer Collaborations Offered By
Department Stores’ And ‘i Like The Specialist Advice Available When Shopping At
Department Store Retailing - UK - May 2013
13. Department Stores‘, By Demographics, March 2013
figure 143: Agreement With The Statements ‘i Trust Department Stores To Offer Me A Competitive
Price’ And ‘department Stores Are Too Expensive’, By Demographics, March 2013
appendix – Consumer – What Would Encourage Them To Shop More At A Department Store
figure 144: What Would Encourage Consumers To Shop More At A Department Store, By Demographics,
March 2013
figure 145: What Would Encourage Consumers To Shop More At A Department Store, By Demographics,
March 2013 (continued)
appendix – Consumer – Target Groups
figure 146: Target Groups, By Demographics, March 2013
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Department Store Retailing - UK - May 2013