NFC and consumers - Success factors and limitations in retail business - Florian Resatsch

NFC and consumers – Success factors and limitations in retail business ,[object Object],[object Object]

Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Institute of Electronic Business – I ,[object Object],[object Object],[object Object]

Institute of Electronic Business – II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retailer Situation: Statement ,[object Object],[object Object],(Source: Mercer Management Consulting - http://www.mercermc.de/veroeffentlichungen/studien/branchenkompetenz/ handel/layout_handel/browse/4/article/preiskommunikation.html) ?

Situation: But what is the difference?

Situation: Stress factors in stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],{Source: Aylott, 1998 „An exploratory study of grocery shopping stressors“}

„ Intention economy“ http://www.trendwatching.com/briefing/ Example: Name your price Doc Searls: http://www.linuxjournal.com/node/1000035

Special interest communities Example: Wine community

Crowd Spirit – New Start Up http://www.trendwatching.com/briefing/ Example: Customer integration in product development

Ubiquitous Computing how to bridge the gap? Mechanisms Ubiquitous-Computing Things & Information unite 01001 01001 01001 01001 01001 01001 01001 01001 01001 01001 Internet Real World Information

Case study: Problem ,[object Object],[object Object],[object Object]

Case study: Consumer issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Bildquelle: www.trendwatching.com , 2006)

Case study: Retailer issues ,[object Object],[object Object],[object Object],[object Object],[object Object],(Bildquelle: www.trendwatching.com , 2006)

The Mobile Prosumer ,[object Object],[object Object],[object Object],[object Object]

Core of the application Service Local data 3rd party Content Sources Easy interaction Community Sources Producer Distributor Retailer Store (ERP) Supply chain information EPCIS NFC tagged product Feedback Channel DB Usage info

Technical Overview / Underlying Magic ,[object Object],[object Object],[object Object],[object Object]

Current evaluations include ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success factor: Value Proposition for both ,[object Object],[object Object],[object Object],[object Object]

Supply Chain to Consumer: Tag Benefits Serialised Global Trade Item Number (SGTIN) Supplier Distributor Store Customer Global Returnable Asset Identification (GRAI) Serial Shipping Container Code (SSCC) Mobile inventory taking Shelf management POS check-out Theft protection Everyday assistance Realtime information services Neutral information sources Pallets: Object monitoring & counting Shipping containers: Object monitoring & counting Item Level Information Information 800/900 MHz - ? 13,56 MHz A lot of information gathered

But: The frequency problem ,[object Object],[object Object],[object Object],[object Object],[object Object],13.56MHz ,[object Object],[object Object],[object Object],[object Object],[object Object],800/900MHz (see also Subramanian, V., P. C. Chang, et al. (2006). Progress Toward Development of All-Printed RFID Tags: Materials, Processes, and Devices . Proceedings of the 19th International Conference on VLSI Design (VLSID’06)) vs.

Challenges in Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BUT: more important open questions! ,[object Object],(Source: www.bayerische-papierverbaende.de)

Self-checkout? (Source: http://en.wikipedia.org/wiki/Image:Wal-Mart_Self_Checkout.jpg)

Solution: Limit the stress factors and learn from Internet convenience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],{Picture source: lovelandia.com

Every great advance in science has issued from a new audacity of imagination . John Dewey Kontakt Florian Resatsch [email_address]

NFC and consumers - Success factors and limitations in retail business - Florian Resatsch

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NFC and consumers - Success factors and limitations in retail business - Florian Resatsch