This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as those shown at the event.
More information on Mobile Monday Berlin can be found here: http://www.mobile-monday.de/page_ber
2. Today’s menu
1. locations in social networks
2. our berlin test: stickers with location codes
3. what we learned
4. where we go in the future
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3. Locations in social networks
• Realtime information
I like…
• Social context
• Real places instead of
GPS coordinates or
maps
(Eg. No one says I am at lat.
46.854791, long. 10.469842)
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13. Sticker detail technology
Near Field QR-Code
Communication with URL
Chip set with
encoded
URL
(http//n.uisle.com)
Each sticker has a
SMS Text
unique number to
Messaging
identify the location
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19. What we learned from stickers
COMPANY PERSPECTIVE USER PERSPECTIVE
NFC way to far from
What„s quick? NFC
market
What„s usable at night? SMS make it easy to
NFC/SMS use
What can people QR-Code usage still
remember? QR difficult
Positive feedback from The door is the wrong
location owners place
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20. Take aways
• User activities at a location can be seen as a virtual
currency for the location (see also: playfoursquare)
• “Micro-user-generated content” may become
significant for location owner
• Social networks are more fun with location
information! Think the other way round: Not on the
mobile, but from the mobile.
• The Future: Sharing real-time info on real locations
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