The Future of Travel and Tourism in South Korea to 2016

The Future of Travel and Tourism in South Korea to 2016
Report Details:
Published:November 2012
No. of Pages: 239
Price: Single User License – US$1950

Synopsis
The report provides detailed market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire South Korean travel and tourism sector
• Detailed analysis of tourist spending patterns in South Korea
• The total, direct and indirect tourism output generated by each sector within the South Korean
travel and tourism sector
• Employment and salary trends for various categories in the South Korean travel and tourism
sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail,
travel intermediaries and others
• Detailed market classification across each industry with analysis using similar metrics
• Detailed analysis of the airline, car rental, hospitality and travel intermediaries markets

Summary
Travel and tourism in the Republic of Korea (South Korea) contributed 5.1% to the national GDP
and 5.4% of the country’s total employment in 2011. In terms of inbound tourism, 2011 proved to
be a spectacular year with 9.8 million travelers visiting the country, 11% more than in 2010.
However, outbound tourism growth still continues to outstrip inbound tourism growth, as the
number of South Koreans travelling abroad grew by 1.7% to 12.7 million in 2011. The resulting
imbalance prompted the government to take steps to boost inbound tourism. While the economic
development achieved in the last 50 years has catapulted the country into the ranks of the wealthy
nations, South Korea’s tourism sector has remained largely neglected. The government has rolled
out an extensive campaign to promote South Korea as a tourist destination and is aiming to attract
20 million visitors by 2020. South Korea’s relatively low profile is expected to fuel inbound tourism,
as tourists visiting Hong Kong, Malaysia, Thailand and Indonesia increasingly look to South Korea
as a previously unexplored destination.

Scope
This report provides an extensive analysis related to tourism demands and flows in South Korea:
• It details historic values for the South Korean tourism sector for 2007–2011 along with forecast
figures for 2012–2016
• It provides a comprehensive analysis of travel and tourism demand factors with values for both

the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist
flows in South Korea
• It provides employment and salary trends for various categories of the travel and tourism sector
• It provides a comprehensive analysis of the airline, car rental, hospitality and travel
intermediaries markets with values for both the 2007–2011 review period and the 2012–2016
forecast period

Reasons To Buy
• Take strategic business decisions using historic and forecast market data related to the South
Korean travel and tourism sector
• Understand the demand-side dynamics within the South Korea travel and tourism sector, along
with key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual
categories
• Analyze key employment and compensation data related to the travel and tourism sector in
South Korea
• Understand the size of other tourism sub-sectors such as airlines, hotels, car rental and travel
intermediaries

Key Highlights
• Travel and tourism in the Republic of Korea (South Korea) contributed 5.1% to the national GDP
and 5.4% of the country’s total employment in 2011. In terms of inbound tourism, 2011 proved to
be a spectacular year with 9.8 million travelers visiting the country, 11% more than in 2010.
• Despite a slowdown in outbound tourism, South Koreans continue to travel abroad extensively.
However, growth in outbound travel from South Korea almost came to a halt in 2011, growing by
just 1.6% to 12.69 million after the 31.5% growth registered in 2010.
• Total inbound tourist expenditure recovered to grow by 13.7%, from KRW11.93 trillion (US$10.74
billion) in 2010 to KRW13.56 trillion (US$12.21 billion) in 2011. The largest number of tourists
came from the Asia-Pacific region, with Japan and China being the main source countries. The
hosting of key events such as the 2010 G20 Summit and a Formula One Grand Prix in 2011
boosted the number of international visitors.
• The government has ramped up its efforts in the last decade to promote tourism. Efforts included
a five-year plan, “Tourism Vision 21”, launched in 1999, which continues to act as the key
framework for tourism policy in South Korea.
• South Korea’s airline market has shown remarkable growth in recent years. Korean Air is the
nation’s largest carrier, while Asiana Airlines is the other major carrier in the country.
• Total revenue in the air transport market increased from KRW10.72 trillion in 2007 to KRW16.36
trillion in 2011, at a CAGR of 11.15%. Low-cost airlines recorded the largest CAGR of 91.20%
during the review period.
• The South Korean government is devising diverse measures to support the country’s hotel
industry, including the deregulation of hotel construction. The central government’s policy to

promote construction of tourist hotels offers new incentives to owners and developers.
• The value of the car rental market increased from KRW2.3 trillion in 2007 to KRW2.7 trillion in
2011, primarily driven by business travelers.
• The South Korean travel intermediaries market is complex and in a constant a state of flux. Due
to a large number of distribution channels, travelers tend to use a combination of both online and
in-store options to book trips, making the task of identifying the transaction source difficult.

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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Travel and Tourism in South Korea
3.1 Key Trends and Issues
3.1.1 Key trends
3.1.2 Barriers to tourism
3.1.3 Tourist attractions
3.1.4 Government expenditure
3.2 Tourism SWOT
3.2.1 Overview of the tourism industry in South Korea
3.2.2 Strengths
3.2.3 Weaknesses
3.2.4 Opportunities
3.2.5 Threats
3.3 Tourism Demand Factors
3.3.1 Typical holiday entitlement of employees per annum by type
3.3.2 Total population by age
3.3.3 Male population by age
3.3.4 Female population by age
3.3.5 Number of households
3.3.6 Mean household income
3.4 Tourism Market Indicators
3.4.1 Number of trips by season
3.4.2 Number of trips by residents
3.4.3 Average length of tourism trips
3.4.4 Average national tourism expenditure per day of trip
3.4.5 Percentage of total resident income spent on tourism
3.4.6 Total national tourism expenditure by tourist destination

3.4.7 Total national tourism expenditure by category
4 Domestic Tourism in South Korea
4.1.1 Key trends
4.1.2 Barriers to domestic tourism
4.2 Domestic Tourism Flows
4.2.1 Number of Trips by purpose of visit
4.2.2 Overnight stays
4.3 Domestic Tourism Expenditure
4.3.1 Total domestic tourist expenditure
4.3.2 Domestic tourist expenditure on accommodation
4.3.3 Domestic tourist expenditure on entertainment and sightseeing
4.3.4 Domestic tourist expenditure on foodservice
4.3.5 Domestic tourist expenditure on retail
4.3.6 Domestic tourist expenditure on transportation
4.3.7 Domestic tourist expenditure on travel intermediation
4.3.8 Domestic tourist expenditure on other categories
4.3.9 Average expenditure per domestic tourist by category
4.4 Domestic Tourism Forecast
5 Inbound Tourism to South Korea
5.1.1 Key trends
5.1.2 Barriers to inbound tourism
5.2 Inbound Tourism Flows
5.2.1 International arrivals by region of origin - Africa
5.2.2 International arrivals by region of origin – Asia Pacific
5.2.3 International arrivals by region of origin – Europe
5.2.4 International arrivals by region of origin – Middle East
5.2.5 International arrivals by region of origin – North America
5.2.6 International arrivals by region of origin – South and Central America
5.2.7 International arrivals by purpose of visit
5.3 Inbound tourism Expenditure
5.3.1 Total expenditure of inbound tourists
5.3.2 Inbound tourist accommodation expenditure
5.3.3 Inbound tourist expenditure on entertainment and sightseeing
5.3.4 Inbound tourist foodservice expenditure
5.3.5 Inbound tourist retail expenditure
5.3.6 Inbound tourists transportation expenditure
5.3.7 Inbound tourist travel intermediation expenditure
5.3.8 Inbound tourist expenditure on other categories

5.3.9 Average international tourist expenditure by category
5.4 Inbound Tourism Forecast
6 Outbound Tourism from South Korea
6.1.1 Key trends
6.1.2 Barriers to tourism
6.2 Outbound Tourism Flows
6.2.1 International departures to Africa
6.2.2 International departures to Asia-Pacific
6.2.3 International departures to Europe
6.2.4 International departures to the Middle East
6.2.5 International departures to North America
6.2.6 International departures to South and Central America
6.2.7 International departures by purpose of visit
6.2.8 Overnight stays on international trips
6.3 Outbound Tourism Expenditure
6.3.1 Total spending of outbound tourists
6.3.2 Spending pattern of outbound tourists on accommodation
6.3.3 Spending pattern of outbound tourists on entertainment and sightseeing
6.3.4 Spending pattern of outbound tourists on foodservice
6.3.5 Spending pattern of outbound tourists on retail
6.3.6 Spending pattern of outbound tourists on transportation
6.3.7 Spending pattern of outbound tourists on travel intermediation
6.3.8 Spending pattern of outbound tourists on other categories
6.3.9 Average overseas expenditure per resident by category
6.4 Outbound Tourism Forecast
7 Tourism Economics in South Korea
7.1 Five-Year Review
7.1.1 Value of tourism
7.1.2 Output by category
7.1.3 Tourism balance of payments
7.1.4 Growth drivers
7.2 Tourism Output
7.2.1 Total tourism output by category
7.2.2 Direct tourism output by category
7.2.3 Indirect tourism output by category
7.3 Tourism Employment
7.3.1 Total tourism employment by category
7.3.2 Total tourism employment as a percentage of total employment
7.3.3 Direct tourism employment by category
7.3.4 Direct tourism employment as a percentage of total employment

7.3.5 Indirect tourism employment by category
7.3.6 Indirect tourism employment as a percentage of total employment
7.4 Tourism Output per Employee
7.4.1 Total tourism output generated per employee by category
7.4.2 Direct tourism output generated per employee by category
7.4.3 Indirect tourism output generated per employee by category
7.5 Tourism Employee Compensation
7.5.1 Average salary by category
7.5.2 Total gross income generated by total tourism employment by category
7.6 Five-Year Forecast
7.6.1 Value of tourism
7.6.2 Output by category
7.6.3 Tourism balance of payments
8 Airlines in South Korea
8.1.1 Key trends
8.1.2 Market size and forecast
8.2 Key Performance Indicators
8.2.1 Seats available
8.2.2 Seats sold by carrier type – business travel
8.2.3 Seats sold by carrier type – leisure travel
8.2.4 Load factor by carrier type
8.2.5 Passenger kilometers available by carrier type
8.2.6 Revenue-generating passenger kilometers by carrier type
8.2.7 Revenue per passenger by carrier type
8.2.8 Total revenue by carrier type
8.3 Competitive Landscape
8.3.1 Leading players
8.3.2 Major routes
8.3.3 Competitive strategy
8.4 Company Profile: Asiana Airlines Inc.
8.4.1 Asiana Airlines Inc. – company overview
8.4.2 Asiana Airlines Inc. – business description
8.4.3 Asiana Airlines Inc. – history
8.4.4 Asiana Airlines Inc. – SWOT analysis
8.4.5 Asiana Airlines Inc. – strengths
8.4.6 Asiana Airlines Inc. – weaknesses
8.4.7 Asiana Airlines Inc. – opportunities
8.4.8 Asiana Airlines Inc. – threats
8.4.9 Asiana Airlines Inc. – key competitors

8.4.10 Asiana Airlines Inc. – key employees
8.5 Company Profile: Korean Air Lines Co., Ltd
8.5.1 Korean Air Lines Co., Ltd – company overview
8.5.2 Korean Air Lines Co., Ltd – business description
8.5.3 Korean Air Lines Co., Ltd – history
8.5.4 Korean Air Lines Co., Ltd – main brands
8.5.5 Korean Air Lines Co., Ltd – SWOT analysis
8.5.6 Korean Air Lines Co., Ltd – strengths
8.5.7 Korean Air Lines Co., Ltd – weaknesses
8.5.8 Korean Air Lines Co., Ltd – opportunities
8.5.9 Korean Air Lines Co., Ltd – threats
8.5.10 Korean Air Lines Co., Ltd – key competitors
8.5.11 Korean Air Lines Co., Ltd – key employees
8.6 Company Profile: Jeju Air
8.6.1 Jeju Air – company overview
8.6.2 Jeju Air – key competitors
8.6.3 Jeju Air – key employees
8.7 Company Profile: Air Busan Co., Ltd
8.7.1 Air Busan Co., Ltd – company overview
8.7.2 Air Busan Co., Ltd – key competitors
8.7.3 Air Busan Co., Ltd – key employees
8.8 Company Profile: Jin Air Co. Ltd
8.8.1 Jin Air Co. Ltd – company overview
8.8.2 Jin Air Co. Ltd – key competitors
8.8.3 Jin Air Co. Ltd – key employees
9 Hotels in South Korea
9.1.1 Key trends
9.1.3 Key locations
9.2.1 Establishments by hotel category
9.2.2 Available rooms by hotel category
9.2.3 Room occupancy rate by hotel category
9.2.4 Room nights available by hotel category
9.2.5 Room nights occupied by hotel category
9.2.6 Average revenue per available room by hotel category
9.2.7 Revenue per occupied room by hotel category
9.2.8 Total revenue per available room by hotel category
9.2.9 Total revenue by hotel category and customer type
9.2.10 Guests by hotel category and customer type

9.3.1 Leading companies
9.3.2 Brand presence in key locations
9.4 Company Profile: JW Marriott Hotel Seoul
9.4.1 JW Marriott Hotel Seoul – company overview
9.4.2 JW Marriott Hotel Seoul – key competitors
9.4.3 JW Marriott Hotel Seoul – key employees
9.5 Company Profile: Park Hyatt Seoul
9.5.1 Park Hyatt Seoul – company overview
9.5.2 Park Hyatt Seoul – key competitors
9.5.3 Park Hyatt Seoul – key employees
9.6 Company Profile: Lotte Hotel Seoul
9.6.1 Lotte Hotel Seoul – company overview
9.6.2 Lotte Hotel Seoul – key competitors
9.6.3 Lotte Hotel Seoul – key employees
9.7 Company Profile: The Westin Chosun Seoul
9.7.1 The Westin Chosun Seoul – company overview
9.7.2 The Westin Chosun Seoul – key competitors
9.7.3 The Westin Chosun Seoul – key employees
9.8 Company Profile: Hotel Shilla Co., Ltd
9.8.1 Hotel Shilla Co., Ltd – company overview
9.8.2 Hotel Shilla Co., Ltd – key competitors
9.8.3 Hotel Shilla Co., Ltd – key employees
10 Car Rental in South Korea
10.1.1 Key trends
10.1.3 Key locations
10.2.1 Market value by customer type and rental location
10.2.2 Fleet size
10.2.3 Rental occasions
10.2.4 Rental days
10.2.5 Average rental length
10.2.6 Utilization rate
10.2.7 Average revenue per day
10.3.1 Leading companies
10.3.2 Brand presence in key locations

10.4 Company Profile: KT Kumho Rent a Car
10.4.1 KT Kumho Rent a Car – company overview
10.4.2 KT Kumho Rent a Car – key competitors
10.4.3 KT Kumho Rent a Car – key employees
10.5 Company Profile: Aju Avis Co., Ltd
10.5.1 Aju Avis Co, Ltd – company overview
10.5.2 Aju Avis Co., Ltd – key competitors
10.5.3 Aju Avis Co., Ltd – key employees
10.6 Company Profile: Sixt Rent a Car (South Korea)
10.6.1 Sixt Rent a Car (South Korea) – company overview
10.6.2 Sixt Rent a Car (Korea) – key competitors
10.6.3 Sixt Rent a Car (Korea) – key employees
10.7 Company Profile: Rent a Car 365.com (South Korea)
10.7.1 Rent a Car 365.com (South Korea) – company overview
10.7.2 Rent a Car 365.com (South Korea) – key competitors
10.8 Company Profile: Car Rental Korea
10.8.1 Car Rental Korea – company overview
10.8.2 Car Rental Korea – key competitors
11 Travel Intermediaries in South Korea
11.1.1 Key trends
11.1.3 Online vs. in-store
11.2.1 Market value by product type
11.2.2 Online revenues by type of intermediary or provider
11.2.3 Online revenues by type of tourist
11.2.4 In-store revenues by type of intermediary
11.2.5 In-store-revenues by type of tourist
11.2.6 Travel agent revenues from domestic tourism, by sales channel
11.2.7 Travel agent revenues from international tourism by sales channel
11.2.8 Tour operator revenues from domestic tourism, by sales channel
11.2.9 Tour operator revenues from international tourism, by sales channel
11.2.10 Other intermediaries revenues from domestic tourism, by sales channel
11.2.11 Other intermediaries revenues from international tourism by sales channel
11.3.1 Leading players
11.4 Company Profile: Modetour Network Inc.
11.4.1 Modetour Network Inc. – company overview
11.4.2 Modetour Network Inc. – key competitors

11.4.3 Modetour Network Inc. – key employees
11.5 Company Profile: Hana Tour Service Inc.
11.5.1 Hana Tour Service Inc. – company overview
11.5.2 Hana Tour Service Inc. – key competitors
11.5.3 Modetour Network Inc. – key employees
11.6 Company Profile: JaUtour Co., Ltd
11.6.1 JaUtour Co., Ltd – company overview
11.6.2 JaUtour Co., Ltd – key competitors
11.6.3 JaUtour Co., Ltd – key employees
11.7 Company Profile: Four Seasons Tours & Travel Inc.
11.7.1 Four Seasons Tours & Travel Inc. – company overview
11.7.2 Four Seasons Tours & Travel Inc. – key competitors
11.7.3 Four Seasons Tours & Travel Inc. – key employees
11.8 Company Profile: Bridge Travel Co., Ltd
11.8.1 Bridge Travel Co., Ltd – company overview
11.8.2 Bridge Travel Co., Ltd – key competitors
11.8.3 Bridge Travel Co., Ltd – key employees
12 Appendix
12.1 Methodology
12.2 Contact Us
12.3 About Timetric
12.4 Disclaimer

List of Tables
Table 1: Timetric Travel and Tourism Industry Definitions
Table 2: South Korea – Typical Holiday Entitlement per Annum
Table 3: South Korea – Total Population by Age (Million), 2007–2016
Table 4: South Korea – Total Male Population by Age (Million), 2007–2016
Table 5: South Korea – Total Female Population by Age (Million), 2007–2016
Table 6: South Korea – Number of Households (Million), 2007–2011
Table 7: South Korea – Number of Households (Million), 2011–2016
Table 8: South Korea – Mean Household Income (US$), 2007–2011
Table 9: South Korea – Mean Household Income (US$), 2011–2016
Table 10: South Korea – Number of Trips by Season (Million), 2007–2011
Table 11: South Korea – Number of Trips by Season (Million), 2011–2016
Table 12: South Korea – Number of Trips by Residents (Million), 2007–2011
Table 13: South Korea – Number of Trips by Residents (Million), 2011–2016
Table 14: South Korea – Average Length of Tourism Trip, 2007–2011
Table 15: South Korea – Average Length of Tourism Trip (Nights), 2011–2016
Table 16: South Korea – Average National Tourism Expenditure (KRW), 2007–2011
Table 17: South Korea – Average National Tourism Expenditure (KRW), 2011–2016
Table 18: South Korea – Resident Income Expenditure on Tourism (%), 2007–2011

Table 19: South Korea – Resident Income Expenditure on Tourism (%), 2011–2016
Table 20: South Korea – Total Tourism Expenditure by Tourist Destination (KRW Billion),
2007–2011
Table 21: South Korea – Total Tourism Expenditure by Tourist Destination (KRW Billion),
2011–2016
Table 22: South Korea – Total Tourism Expenditure by Category (KRW Billion), 2007–2011
Table 23: South Korea – Total Tourism Expenditure by Category (KRW Billion), 2011–2016
Table 24: South Korea – Number of Trips by Type (Million), 2007–2011
Table 25: South Korea – Number of Trips by Type (Million), 2011–2016
Table 26: South Korea – Overnight Stays by Type (Million), 2007–2011
Table 27: South Korea – Overnight Stays by Type (Million), 2011–2016
Table 28: South Korea – Domestic Tourism Expenditure (KRW Billion), 2007–2011
Table 29: South Korea – Domestic Tourism Expenditure (KRW Billion), 2011–2016
Table 30: South Korea – Domestic Tourist Accommodation Expenditure (KRW Billion), 2007–2011
Table 31: South Korea – Domestic Tourist Accommodation Expenditure (KRW Billion), 2011–2016
Table 32: South Korea – Domestic Tourist Entertainment and Sightseeing Expenditure (KRW
Million), 2007–2011
Table 33: South Korea – Domestic Tourist Entertainment and Sightseeing Expenditure (KRW
Million), 2011–2016
Table 34: South Korea – Domestic Tourist Foodservice Expenditure (KRW Billion), 2007–2011
Table 35: South Korea – Domestic Tourist Foodservice Expenditure (KRW Billion), 2011–2016
Table 36: South Korea – Domestic Tourist Retail Expenditure (KRW Billion), 2007–2011
Table 37: South Korea – Domestic Tourist Retail Expenditure (KRW Billion), 2011–2016
Table 38: South Korea – Domestic Tourist Transportation Expenditure (KRW Billion), 2007–2011
Table 39: South Korea – Domestic Tourist Transportation Expenditure (KRW Billion), 2011–2016
Table 40: South Korea – Domestic Tourist Travel Intermediation Expenditure (KRW Billion),
2007–2011
Table 41: South Korea – Domestic Tourist Travel Intermediation Expenditure (KRW Billion),
2011–2016
Table 42: South Korea – Domestic Tourist Expenditure on Other Categories (KRW Billion),
2007–2011
Table 43: South Korea – Domestic Tourist Expenditure on Other Categories (KRW Billion),
2011–2016
Table 44: South Korea – Average Expenditure per Domestic Tourist by Category (KRW),
2007–2011
Table 45: South Korea – Average Expenditure per Domestic Tourist by Category (KRW),
2011–2016
Table 46: South Korea – International Arrivals from Africa (Thousands), 2007–2011
Table 47: South Korea – International Arrivals from Africa (Thousands), 2011–2016
Table 48: South Korea – International Arrivals from Asia-Pacific (Million), 2007–2011
Table 49: South Korea – International Arrivals from Asia-Pacific (Million), 2011–2016
Table 50: South Korea – International Arrivals from Europe (Thousands), 2007–2011

Table 51: South Korea – International Arrivals from Europe (Thousands), 2011–2016
Table 52: South Korea – International Arrivals from the Middle East (Thousand), 2007–2011
Table 53: South Korea – International Arrivals from the Middle East (Thousand), 2011–2016
Table 54: South Korea – International Arrivals from North America (Thousand), 2007–2011
Table 55: South Korea – International Arrivals from North America (Thousand), 2011–2016
Table 56: South Korea – International Arrivals from South and Central America (Thousand),
2007–2011
Table 57: South Korea – International Arrivals from South and Central America (Thousand),
2011–2016
Table 58: South Korea – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 59: South Korea – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 60: South Korea – Inbound Tourist Expenditure (KRW Billion), 2007–2011
Table 61: South Korea – Inbound Tourist Expenditure (KRW Billion), 2011–2016
Table 62: South Korea – Inbound Tourist Expenditure on Accommodation (KRW Billion),
2007–2011
Table 63: South Korea – Inbound Tourist Expenditure on Accommodation (KRW Billion),
2011–2016
Table 64: South Korea – Inbound Tourist Expenditure on Entertainment and Sightseeing (KRW
Billion), 2007–2011
Table 65: South Korea – Inbound Tourist Expenditure on Entertainment and Sightseeing (KRW
Billion), 2011–2016
Table 66: South Korea – Inbound Tourist Expenditure on Foodservice (KRW Billion), 2007–2011
Table 67: South Korea – Inbound Tourist Expenditure on Foodservice (KRW Billion), 2011–2016
Table 68: South Korea – Inbound Tourist Expenditure on Retail (KRW Billion), 2007–2011
Table 69: South Korea – Inbound Tourist Expenditure on Retail (KRW Billion), 2011–2016
Table 70: South Korea – Inbound Tourist Expenditure on Transportation (KRW Billion), 2007–2011
Table 71: South Korea – Inbound Tourist Expenditure on Transportation (KRW Billion), 2011–2016
Table 72: South Korea – Inbound Tourist Expenditure on Travel Intermediation (KRW Million),
2007–2011
Table 73: South Korea – Inbound Tourist Expenditure on Travel Intermediation (KRW Million),
2011–2016
Table 74: South Korea – Inbound Tourist Expenditure on Other Categories (KRW Million),
2007–2011
Table 75: South Korea – Inbound Tourist Expenditure on Other Categories (KRW Million),
2011–2016
Table 76: South Korea – Average Expenditure per Inbound Tourist by Category (KRW),
2007–2011
Table 77: South Korea – Average Expenditure per Inbound Tourist by Category (KRW),
2011–2016
Table 78: South Korea – International Departures to Africa (Thousand), 2007–2011
Table 79: South Korea – International Departures to Africa (Thousand), 2011–2016
Table 80: South Korea – International Departures to Asia-Pacific (Million), 2007–2011

Table 81: South Korea – International Departures to Asia-Pacific (Million), 2011–2016
Table 82: South Korea – International Departures to Europe (Thousand), 2007–2011
Table 83: South Korea – International Departures to Europe (Thousand), 2011–2016
Table 84: South Korea – International Departures to the Middle East (Thousand), 2007–2011
Table 85: South Korea – International Departures to the Middle East (Thousand), 2011–2016
Table 86: South Korea – International Departures to North America (Thousand), 2007–2011
Table 87: South Korea – International Departures to North America (Thousand), 2011–2016
Table 88: South Korea – International Departures to South and Central America (Thousand),
2007–2011
Table 89: South Korea – International Departures to South and Central America (Thousand),
2011–2016
Table 90: South Korea – International Departures by Purpose of Visit (Thousand), 2007–2011
Table 91: South Korea – International Departures by Purpose of Visit (Thousand), 2011–2016
Table 92: South Korea – Overnight Stays on International Trips (Million), 2007–2011
Table 93: South Korea – Overnight Stays on International Trips (Million), 2011–2016
Table 94: South Korea – Outbound Tourism Expenditure (KRW Billion), 2007–2011
Table 95: South Korea – Outbound Tourism Expenditure (KRW Billion), 2011–2016
Table 96: South Korea – Outbound Tourism Expenditure on Accommodation (KRW Billion),
2007–2011
Table 97: South Korea – Outbound Tourism Expenditure on Accommodation (KRW Billion),
2011–2016
Table 98: South Korea – Outbound Tourism Expenditure on Entertainment and Sightseeing (KRW
Million), 2007–2011
Table 99: South Korea – Outbound Tourism Expenditure on Entertainment and Sightseeing (KRW
Million), 2011–2016
Table 100: South Korea – Outbound Tourism Expenditure on Foodservice (KRW Billion),
2007–2011
Table 101: South Korea – Outbound Tourism Expenditure on Foodservice (KRW Billion),
2011–2016
Table 102: South Korea – Outbound Tourism Expenditure on Retail (KRW Billion), 2007–2011
Table 103: South Korea – Outbound Tourism Expenditure on Retail (KRW Billion), 2011–2016
Table 104: South Korea – Outbound Tourism Expenditure on Transportation (KRW Billion),
2007–2011
Table 105: South Korea – Outbound Tourism Expenditure on Transportation (KRW Billion),
2011–2016
Table 106: South Korea – Outbound Tourism Expenditure on Travel Intermediation (KRW Billion),
2007–2011
Table 107: South Korea – Outbound Tourism Expenditure on Travel Intermediation (KRW Billion),
2011–2016
Table 108: South Korea – Outbound Tourism Expenditure on Other Categories (KRW Billion),
2007–2011
Table 109: South Korea – Outbound Tourism Expenditure on Other Categories (KRW Billion),

2011–2016
Table 110: South Korea – Average Overseas Expenditure per Resident by Category (KRW
Thousand), 2007–2011
Table 111: South Korea – Average Overseas Expenditure per Resident by Category (KRW
Thousand), 2011–2016
Table 112: South Korea – Total Tourism Output by Category (KRW Billion), 2007–2011
Table 113: South Korea – Total Tourism Output by Category (KRW Billion), 2011–2016
Table 114: South Korea – Direct Tourism Output by Category (KRW Billion), 2007–2011
Table 115: South Korea – Direct Tourism Output by Category (KRW Billion), 2011–2016
Table 116: South Korea – Indirect Tourism Output by Category (KRW Billion), 2007–2011
Table 117: South Korea – Indirect Tourism Output by Category (KRW Billion), 2011–2016
Table 118: South Korea – Total Tourism Employment by Category (Thousand), 2007–2011
Table 119: South Korea – Total Tourism Employment by Category (Thousand), 2011–2016
Table 120: South Korea – Total Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011
Table 121: South Korea – Total Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 122: South Korea – Direct Tourism Employment by Category (Thousand), 2007–2011
Table 123: South Korea – Direct Tourism Employment by Category (Thousand), 2011–2016
Table 124: South Korea – Direct Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011
Table 125: South Korea – Direct Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 126: South Korea – Indirect Tourism Employment by Category (Thousand), 2007–2011
Table 127: South Korea – Indirect Tourism Employment by Category (Thousand), 2011–2016
Table 128: South Korea – Indirect Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011
Table 129: South Korea – Indirect Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 130: South Korea – Total Tourism Output Generated per Employee by Category (KRW
Million), 2007–2011
Table 131: South Korea – Total Tourism Output Generated per Employee by Category (KRW
Million), 2011–2016
Table 132: South Korea – Direct Tourism Output Generated per Employee by Category (KRW
Million), 2007–2011
Table 133: South Korea – Direct Tourism Output Generated per Employee by Category (KRW
Million), 2011–2016
Table 134: South Korea – Indirect Tourism Output Generated per Employee by Category (KRW
Million), 2007–2011
Table 135: South Korea – Indirect Tourism Output Generated per Employee by Category (KRW
Million), 2011–2016
Table 136: South Korea – Average Salary per Employee by Category (KRW Million), 2007–2011

Table 137: South Korea – Average Salary per Employee by Category (KRW Million), 2011–2016
Table 138: South Korea – Gross Income Generated by Total Tourism Employment by Category
(KRW Billion), 2007–2011
Table 139: South Korea – Gross Income Generated by Total Tourism Employment by Category
Table 140: South Korea – Seats Available by Carrier Type (Million), 2007–2011
Table 141: South Korea – Seats Available by Carrier Type (Million), 2011–2016
Table 142: South Korea – Seats Sold by Carrier Type – Business Travel (Thousand), 2007–2011
Table 143: South Korea – Seats Sold by Carrier Type – Business Travel (Thousand), 2011–2016
Table 144: South Korea – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2007–2011
Table 145: South Korea – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2011–2016
Table 146: South Korea – Load Factor by Carrier Type (%), 2007–2011
Table 147: South Korea – Load Factor by Carrier Type (%), 2011–2016
Table 148: South Korea – Passenger Kilometers Available by Carrier Type (Billion), 2007–2011
Table 149: South Korea – Passenger Kilometers Available by Carrier Type (Billion), 2011–2016
Table 150: South Korea – Revenue Generating Passenger Kilometers by Carrier Type (Billion),
2007–2011
Table 151: South Korea – Revenue Generating Passenger Kilometers by Carrier Type (Billion),
2011–2016
Table 152: South Korea – Revenue per Passenger by Carrier Type (KRW Thousand), 2007–2011
Table 153: South Korea – Revenue per Passenger by Carrier Type (KRW Thousand), 2011–2016
Table 154: South Korea – Total Revenue by Carrier Type (KRW Billion), 2007–2011
Table 155: South Korea – Total Revenue by Carrier Type (KRW Billion), 2011–2016
Table 156: Asiana Airlines Inc., Key Facts
Table 157: Asiana Airlines Inc., History
Table 158: Asiana Airlines Inc., Key Employees
Table 159: Korean Air Lines Co., Ltd, Key Facts
Table 160: Asiana Airlines Inc., History
Table 161: Korean Air Lines Co., Ltd Main Brands
Table 162: Korean Air Lines Co., Key Employees
Table 163: Jeju Air, Key Facts
Table 164: Jeju Air, Key Employees
Table 165: Air Busan Co., Ltd, Key Facts
Table 166: Air Busan Co., Ltd, Key Employees
Table 167: Jin Air Co. Ltd, Key Facts
Table 168: Jin Air Co. Ltd, Key Employees
Table 169: South Korea – Hotel Establishments by Category, 2007–2011
Table 170: South Korea – Hotel Establishments by Category, 2011–2016
Table 171: South Korea – Available Hotel Rooms by Hotel Category (Units), 2007–2011
Table 172: South Korea – Available Hotel Rooms by Hotel Category (Units), 2011–2016
Table 173: South Korea – Hotel Room Occupancy Rate by Hotel Category (%), 2007–2011
Table 174: South Korea – Hotel Room Occupancy Rate by Hotel Category (%), 2011–2016

Table 175: South Korea – Room Nights Available by Hotel Category (Million), 2007–2011
Table 176: South Korea – Room Nights Available by Hotel Category (Million), 2011–2016
Table 177: South Korea – Room Nights Occupied by Hotel Category (Million), 2007–2011
Table 178: South Korea – Room Nights Occupied by Hotel Category (Million), 2011–2016
Table 179: South Korea – Average Revenue per Available Room by Hotel Category (KRW),
2007–2011
Table 180: South Korea – Average Revenue per Available Room by Hotel Category (KRW),
2011–2016
Table 181: South Korea – Revenue per Occupied Room by Hotel Category (KRW), 2007–2011
Table 182: South Korea – Revenue per Occupied Room by Hotel Category (KRW), 2011–2016
Table 183: South Korea – Total Revenue Per Available Room by Hotel Category (KRW),
2007–2011
Table 184: South Korea – Total Revenue Per Available Room by Hotel Category (KRW),
2011–2016
Table 185: South Korea – Total Hotel Revenue by Hotel Category and Customer Type (KRW
Billion), 2007–2011
Table 186: South Korea – Total Hotel Revenue by Hotel Category and Customer Type (US$
Million), 2007–2011
Table 187: South Korea – Total Hotel Revenue by Hotel Category and Customer Type (KRW
Billion), 2011–2016
Table 188: South Korea – Total Hotel Revenue by Hotel Category and Customer Type (US$
Million), 2011–2016
Table 189: South Korea – Guests by Hotel Category and Customer Type (Thousand), 2007–2011
Table 190: South Korea – Guests by Hotel Category and Customer Type (Thousand), 2011–2016
Table 191: JW Marriott Hotel Seoul, Key Facts
Table 192: JW Marriott Hotel Seoul, Key Employees
Table 193: Park Hyatt Seoul, Key Facts
Table 194: Park Hyatt Seoul, Key Employees
Table 195: Lotte Hotel Seoul, Key Facts
Table 196: Group Empresarial Angeles, S.A. de C.V., Key Employees
Table 197: The Westin Chosun Seoul, Key Facts
Table 198: The Westin Chosun Seoul, Key Employees
Table 199: Hotel Shilla Co., Ltd, Key Facts
Table 200: Hotel Shilla Co., Ltd, Key Employees
Table 201: South Korea – Car Rental Market Value by Customer Type and Rental Location (KRW
Billion), 2007–2011
Table 202: South Korea – Car Rental Market Value by Customer Type and Rental Location (KRW
Billion), 2011–2016
Table 203: South Korea – Car Rental Fleet Size (Actual), 2007–2011
Table 204: South Korea – Car Rental Fleet Size (Actual), 2011–2016
Table 205: South Korea – Car Rental, Rental Occasions (Million), 2007–2011
Table 206: South Korea – Car Rental, Rental Occasions (Million), 2011–2016

Table 207: South Korea – Car Rental, Rental Days (Million), 2007–2011
Table 208: South Korea – Car Rental, Rental Days (Million), 2011–2016
Table 209: South Korea – Car Rental, Average Rental Length (Days), 2007–2011
Table 210: South Korea – Car Rental, Average Rental Length (Days), 2011–2016
Table 211: South Korea – Car Rental, Market Utilization Rate (%), 2007–2011
Table 212: South Korea – Car Rental, Market Utilization Rate (%), 2011–2016
Table 213: South Korea – Car Rental Average Revenue per Day (KRW), 2007–2011
Table 214: South Korea – Car Rental Average Revenue per Day (KRW), 2011–2016
Table 215: KT Kumho Rent a Car, Key Facts
Table 216: KT Kumho Rent a Car, Key Employees
Table 217: Aju Avis Co., Ltd, Key Facts
Table 218: Aju Avis Co., Ltd, Key Employees
Table 219: Sixt Rent a Car (South Korea), Key Facts
Table 220: Sixt Rent a Car (Korea), Key Employees
Table 221: Rent a Car 365.com (South Korea), Key Facts
Table 222: Car Rental South Korea, Key Facts
Table 223: South Korea – Travel Intermediaries Market Value by Product Type (KRW Billion),
2007–2011
Table 224: South Korea – Travel Intermediaries Market Value by Product Type (KRW Billion),
2011–2016
Table 225: South Korea – Travel Intermediaries Online Revenues by Provider (KRW Billion),
2007–2011
Table 226: South Korea – Travel Intermediaries Online Revenues by Provider (KRW Billion),
2011–2016
Table 227: South Korea – Travel Intermediaries Online Revenues by Type of Tourist (KRW
Billion), 2007–2011
Table 228: South Korea – Travel Intermediaries Online Revenues by Type of Tourist (KRW
Billion), 2011–2016
Table 229: South Korea – Travel Intermediaries In-Store Revenues by Provider (KRW Billion),
2007–2011
Table 230: South Korea – Travel Intermediaries In-Store Revenues by Provider (KRW Billion),
2011–2016
Table 231: South Korea – Travel Intermediaries In-Store Revenues by Type of Tourist (KRW
Billion), 2007–2011
Table 232: South Korea – Travel Intermediaries In-Store Revenues by Type of Tourist (KRW
Billion), 2011–2016
Table 233: South Korea – Travel Agent Revenues from Domestic Tourism by Sales Channel
Table 234: South Korea – Travel Agent Revenues from Domestic Tourism by Sales Channel
Table 235: South Korea – Travel Agent Revenues from International Tourism by Sales Channel

Table 236: South Korea – Travel Agent Revenues from International Tourism by Sales Channel
Table 237: South Korea – Tour Operator Revenues from Domestic Tourism by Sales Channel
Table 238: South Korea – Tour Operator Revenues from Domestic Tourism by Sales Channel
Table 239: South Korea – Tour Operator Revenues from International Tourism by Sales Channel
Table 240: South Korea – Tour Operator Revenues from International Tourism by Sales Channel
Table 241: South Korea – Other Intermediaries Revenues from Domestic Tourism by Sales
Channel (KRW Billion), 2007–2011
Table 242: South Korea – Other Intermediaries Revenues from
Contact: sales@reportsandreports.com for more information.

The Future of Travel and Tourism in South Korea to 2016

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The Future of Travel and Tourism in South Korea to 2016