1. Russia: Electronic Cigarette Market. Analysis and Forecast to
2017
Report Details:
Published:August 2012
No. of Pages: 50
Price: Single User License – US$3200
The objectives of this market research report are to describe the state of the Russian market of
electronic cigarettes and to provide relevant information on the volume of imports, consumption
and market conditions, changes that occurred in 2011, as well as to build a forecast of the industry
in the medium term period up to 2017.
Electronic cigarettes were invented only recently (2003), which means that the market of the
product is only beginning to emerge. Despite criticism from health organizations in Russia, the
electronic cigarette market is booming thanks to its wide publicity.
Virtually all electronic cigarettes enter the Russian market made in China. While being promoted
as a safer substitute to cigarette smoking than tobacco, there has not yet been clinical trials to
prove this fact. In fact, many countries have banned the sale of electronic cigarettes because they
contain nicotine.
The report on electronic cigarettes market in Russia contains:
•Analysis and forecasts of market dynamics
•The structure of consumption by region
•An analysis of import
•Analysis of factors affecting the development of the market
•Analysis of sales and consumer preferences
•Assessment and forecast of market development
Methodology:
•Expert interviews with top managers of the largest players
•Audit of retail
•Analysis of submissions from market participants
•Analysis of statistical information:
•Federal Service of State Statistics (Rosstat)
•The Federal Customs Service (FEA)
•The Ministry of Economic Development
•The Federal Tax Service
•Industry associations

2. The report allows you to:
•Identify the key market indicators, to build their own forecasts of business on the basis of market
•To assess the growth potential and threats in the market
Key figures presented in the report:
•The volume of imports
•Indicators of market
•Consumption
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2017.html
Major points covered in Table of Contents of this report include
Table of Contents
1. Summary
2. Study Design
3. The classification of electronic cigarettes
3.1. Types of electronic cigarettes
3.2. The basic model of electronic cigarette
4. Principle of electronic cigarettes
5. Characteristics of the Russian market of electronic cigarettes
5.1. Volume and dynamics of the Russian market of electronic cigarettes in 2009-2011. Forecast
for 2012-2017 years
5.2. The structure of the electronic cigarette market: imports, consumption
5.3. The concentration level of competition in the market
6. Characteristics of the prices of electronic cigarettes
6.1. The dynamics of retail prices of electronic cigarettes
7. Characteristics of imports of electronic cigarettes to the Russian market
7.1. The volume and dynamics of imports of electronic cigarettes
7.2. Producing countries, leading suppliers of electronic cigarettes to the Russian Federation
7.3. Foreign manufacturers of electronic cigarettes imported into the Russian Federation
7.4. Russian companies, the recipients of import of electronic cigarettes
7.5. Structure of import of electronic cigarettes by region
8. Distribution of electronic cigarettes in the Russian market
8.1. Retail market structure of sales channels
8.2. Structure of sales of retail formats
8.3. Sales Structure by Region
8.4. The structure of the sales price segments
8.5. Value chain formation through the sales
9. Factors affecting the development of the market of electronic cigarettes
9.1. Socio-economic situation in Russia in 2009-1 square. 2012
9.2. The level of welfare and consumer spending

3. 10. Characteristics of the consumption of electronic cigarettes
10.1 Volume and dynamics of electronic cigarette consumption in 2009-2011. Forecast for 2012-
2017 years
10.2 The amount and pattern of consumption of electronic cigarettes to the Federal Districts
11. Market forecast of e-cigarettes on the 2012-2017 years
11.1. Evaluation of the potential supply of electronic cigarettes in 2012-2017 years
11.2. Scenarios for the world economy
11.3. Development scenarios for the market of electronic cigarettes
List of Tables
Table 1. Comparative characteristics of the basic model of electronic cigarette
Table 2. Dynamics of import of electronic cigarettes in Russia in January 2011 - February 2012,
thousand pieces
Table 3. Dynamics of import of electronic cigarettes in Russia in January 2011 - February 2012,
thousands of U.S. dollars
Table 4. The volume of imports of electronic cigarettes on the producing countries in 2011,
thousand, thousand U.S., $
Table 5. The volume of imports of electronic cigarettes on the manufacturing companies in 2011,
thousand, thousand U.S., $
Table 6. The volume of imports of electronic cigarettes in Russia by company-recipients in 2011,
thousand, thousand U.S., $
Table 7. The volume of imports of electronic cigarettes by region in 2011, thousand, thousand
U.S., $
Table 8. Segmentation of the Russian market of electronic cigarettes in 2011, depending on the
price tag
List of Figures
Figure 1. The volume of supply in the market of electronic cigarettes in 2009-2011 and forecast for
2012-2017 years, thousand pieces
Figure 2. The market volume of electronic cigarettes in 2009-2011. Forecast for 2012-2017, mln.
Rubles
Figure 3. The structure of the market of electronic cigarettes in origin in kind in 2011 21
Figure 4. Price indexes for electronic cigarettes in Russia in 2010-2011, December to December
of previous year
Figure 5. Dynamics of import of electronic cigarettes in Russia in January 2011 - February 2012,
thousand pieces
Figure 6. Dynamics of import of electronic cigarettes in Russia in January 2011 - February 2012,
thousands of U.S. dollars
Figure 7. Structure of import of electronic cigarettes in Russia by producing countries in 2011, in-
kind
Figure 8. Structure of import of electronic cigarettes in Russia by producing countries in 2011, in
value terms
Figure 9. Structure of import of electronic cigarettes in Russia by production companies in 2011,
in-kind

4. Figure 10. Structure of import of electronic cigarettes in Russia by production companies in 2011,
in value terms
Figure 11. Structure of import of electronic cigarettes in Russia by company-recipients in 2011, in-
kind
Figure 12. Structure of import of electronic cigarettes by region in 2011, in-kind
Figure 13. Sales of electronic cigarettes on the structure of sales channels
Figure 14. Regional structure of sales of electronic cigarettes in 2011
Figure 15. The structure of the market of electronic cigarettes in 2011 in real terms
Figure 16. The structure of the market of electronic cigarettes in 2011 in value terms
Figure 17. Value chain formation via electronic cigarette sales
Figure 18. Quarterly changes in Russia's GDP in 2007-2011 in 2008 prices, trillion. rubles, with the
exception of the seasonal factor
Figure 19. Dynamics of Russia's GDP in 2005-2011 years, In 2008 prices, billion rubles
Figure 20. The dynamics of real disposable personal income, real wages, real pensions in 2005-
2013 years in%
Figure 21. Quarterly changes in real disposable incomes of the Russian Federation, % of
corresponding period of previous year
Figure 22. The structure of the real disposable spending in 2009-2011 in%
Figure 23. The dynamics of the debt on loans to individuals in January 2009 and November 2011,
the growth rate in%
Figure 24. The dynamics of electronic cigarettes in Russia in 2009-2017 years, thousand pieces
Figure 25. The dynamics of electronic cigarettes in Russia in 2009-2017, mln. Rub.
Figure 26. Structure of electronic cigarette consumption by Federal Districts in Russia in 2011
Figure 27. Forecast of consumption of electronic cigarettes in Russia as part of the baseline
scenario in the 2012-2017 years, thousand pieces
Figure 28. Forecast of consumption of electronic cigarettes in Russia under the conservative
scenario in the 2012-2017 years, thousand pieces
Figure 29. Forecast of consumption of electronic cigarettes in Russia under a pessimistic scenario
in the 2012-2017 years, thousand pieces
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