1. Netherlands Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 90
Price: Single User License – US$9344
Product Synopsis
A detailed market research report on the Netherlands beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Netherlands beer industry,
published by Canadean. The report covers total market (on- and off-premise) and includes
valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution
channels, market valuation and pricing.
What is the current market landscape and what is changing?
The collapse in the government in April 2012 has further unsettled the Dutch economy and
affected consumer confidence
What are the key drivers behind recent market changes?
Consumption of Beer in the Netherlands is largely stable mainly due to a slight increase in
population. More consumers are not venturing out, they prefer to buy beer in the supermarket and
drink it at home.
What makes this report unique and essential to read?
The Netherlands Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Netherlands Beer industry. Data includes volumes from 2007 to
2011 plus forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
On-premise consumption is steadily losing ground to Off-premise, due to increasing prices of Beer
in the Horeca area.
Summer weather was very disappointing being very wet and overcast, which impacted on Beer
consumption.
White milk volumes were down this year, the consumption seems to follow a process of structural
decline.
Supermarket attention was fully focused on low and no-alcohol Beers, and beer volumes were
down.
Rate of VAT is set to increase in October 2012
Key Highlights
Brewers remain active, bringing new products to the market and gaining consumer''s attention with
marketing campaigns.
Zero and low alcohol segment has grown significantly, and is set to continue to grow.
Competition remains strong in supermarkets, with many price promotions for the consumer.
Beer market expected to benefit from increase in consumption due to the football championship.
Specialty beers keep the market share stable, being a premium product, this gives both the brewer
and supermarkets good margins.

3. Get your copy of this report @
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Major points covered in Table of Contents of this report include
Canadean Netherlands Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - West Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports

4. Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011

5. Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
A-BINBEV BENELUX
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - A-Binbev Benelux Full Brand List, ABV%, Pack Type
Table - A-Binbev Benelux Brand Volumes, 2007-2011
BAVARIA NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Bavaria NV Full Brand List, ABV%, Pack Type
Table - Bavaria NV Brand Volumes, 2007-2011
GROLSCH
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Grolsch Full Brand List, ABV%, Pack Type
Table - Grolsch Trade Brand Volumes, 2007-2011
HEINEKEN NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests

6. Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken NV Full Brand List, ABV%, Pack Type
Table - Heineken Brand Volumes, 2007-2011
SMALLER BREWERS
Alfa Brouwerij Schinnen
B.S.B Raamsdonksveer
Brouwketel ''s Hertogenbosch
Budelse Bierbrouwrij
B.V. Gulpener Bierbrouwerij
De Kikvorsch B.V. Deest
De Leeuw Bierbrouwerij B.V. Valkenburg
Lindeboom Bierbrouwerij
Texelse Bierbrouwerij
Small micro breweries
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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