1. Beauty and Personal Care in Serbia
Report Details:
Published:December 2012
No. of Pages: 98
Price: Single User License – US$2400
From late 2008 until the first months of 2011, effects of the global economic crisis were clearly
visible in Serbia. Therefore, consumption of beauty and personal care products in the country
drastically changed in many ways. Not only were most of the product categories facing decreasing
volume sales (especially in 2009 when the crisis was at its peak), but consumers started to use
cheaper brands than in the past. On the other side, most successful players in the market could
not visibly...
Euromonitor International''s Beauty and Personal Care in Serbia report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN SERBIA
Euromonitor International
December 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Review Period Marked by the Economic Crisis
Value-for-money Products Still Gain in Popularity
Private Label Is Coming To Serbia Very Fast
Retailing Industry in Fast Development
Slow Recovery of the Industry Over the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Aura Doo in Beauty and Personal Care (serbia)
Strategic Direction
Key Facts
Summary 2 Aura doo: Key Facts
Summary 3 Aura doo: Operational Indicators 2009-2011
Company Background
Production
Competitive Positioning
Summary 4 Aura doo: Competitive Position 2011

3. Bones Group Doo in Beauty and Personal Care (serbia)
Strategic Direction
the Key Facts
Summary 5 Bones Group doo: The key Facts
Summary 6 Bones Group doo: Operational Indicators 2009-2011
Company Background
Production
Competitive Positioning
Summary 7 Bones Group doo: Competitive Position 2011
Dahlia Doo in Beauty and Personal Care (serbia)
Strategic Direction
the Key Facts
Summary 8 Dahlia doo: The key Facts
Summary 9 Dahlia doo: Operational Indicators 2009-2011
Company Background
Production
Competitive Positioning
Summary 10 Dahlia doo: Competitive Position 2011
Dm-drogerie Markt Doo in Beauty and Personal Care (serbia)
Strategic Direction
Key Facts
Summary 11 Dm-Drogerie Markt doo: Key Facts
Summary 12 Dm-Drogerie Markt doo: Operational Indicators 2009-2011
Company Background
Chart 1 Dm-Drogerie Markt doo: dm in Novi Sad
Internet Strategy
Private Label
Summary 13 Dm-Drogerie Markt doo: Private Label Portfolio
Competitive Positioning
Summary 14 Dm-Drogerie Markt doo: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016

4. Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 23 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Bath and Shower by Category: Value 2006-2011
Table 25 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 26 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 27 Bath and Shower Company Shares 2007-2011
Table 28 Bath and Shower Brand Shares 2008-2011
Table 29 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 30 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 31 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 34 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 35 Colour Cosmetics Company Shares 2007-2011
Table 36 Colour Cosmetics Brand Shares 2008-2011
Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 39 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Sales of Deodorants by Category: Value 2006-2011
Table 41 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 42 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 43 Deodorants Company Shares 2007-2011
Table 44 Deodorants Brand Shares 2008-2011
Table 45 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 47 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines

5. Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Depilatories by Category: Value 2006-2011
Table 49 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 50 Depilatories Company Shares 2007-2011
Table 51 Depilatories Brand Shares 2008-2011
Table 52 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Fragrances by Concentration: % Value Analysis 2006-2011
Table 55 Sales of Fragrances by Category: Value 2006-2011
Table 56 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 57 Fragrances Company Shares 2007-2011
Table 58 Fragrances Brand Shares 2008-2011
Table 59 Men''s Premium Fragrances Brand Shares 2008-2011
Table 60 Women''s Premium Fragrances Brand Shares 2008-2011
Table 61 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Hair Care by Category: Value 2006-2011
Table 64 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 65 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 66 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 67 Hair Care Company Shares 2007-2011
Table 68 Hair Care Brand Shares 2008-2011
Table 69 Salon Hair Care Company Shares 2007-2011
Table 70 Salon Hair Care Brand Shares 2008-2011
Table 71 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 73 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends

6. Competitive Landscape
Prospects
Category Data
Table 74 Sales of Men''s Grooming by Category: Value 2006-2011
Table 75 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 76 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 77 Men''s Grooming Company Shares 2007-2011
Table 78 Men''s Grooming Brand Shares 2008-2011
Table 79 Men''s Razors and Blades Brand Shares 2008-2011
Table 80 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 81 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011
Table 83 Sales of Oral Care by Category: Value 2006-2011
Table 84 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 85 Sales of Toothbrushes by Type: Value 2006-2011
Table 86 Sales of Toothbrushes by Type: % Value Growth 2006-2011
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 88 Oral Care Company Shares 2007-2011
Table 89 Oral Care Brand Shares 2008-2011
Table 90 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 91 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 92 Forecast Sales of Toothbrushes by Type: Value 2011-2016
Table 93 Forecast Sales of Toothbrushes by Type: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Skin Care by Category: Value 2006-2011
Table 95 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2006-2011
Table 97 Skin Care Company Shares 2007-2011
Table 98 Skin Care Brand Shares 2008-2011
Table 99 Skin Care Premium Brand Shares 2008-2011
Table 100 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 101 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Table 102 Forecast Skin Care Premium Vs Mass % Analysis 2011-2016

7. Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 103 Sales of Self-Tanning by Formulation: % Value Analysis 2006-2011
Table 104 Sales of Sun Care by Category: Value 2006-2011
Table 105 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 106 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 107 Sun Care Company Shares 2007-2011
Table 108 Sun Care Brand Shares 2008-2011
Table 109 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 110 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 112 Sales of Sets/Kits: Value 2006-2011
Table 113 Sales of Sets/Kits: % Value Growth 2006-2011
Table 114 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 115 Sets/Kits Company Shares 2007-2011
Table 116 Sets/Kits Brand Shares 2008-2011
Table 117 Sets/Kits Premium Brand Shares 2008-2011
Table 118 Forecast Sales of Sets/Kits: Value 2011-2016
Table 119 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 120 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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