1. Beauty and Personal Care in Greece
Report Details:
Published:October 2012
No. of Pages: 139
Price: Single User License – US$2400
The dramatic economic situation facing Greece further deteriorated in 2011, with consumers
witnessing their incomes shrink on a daily basis. Rising unemployment rates, consecutive tax and
austerity measures, all linked to the country’s desperate need to secure new loans, have created
an asphyxiating context for the beauty and personal care market, as has been the case for so
many other consumer markets. Greeks are cutting back on anything that is considered of
secondary importance, leaving...
Euromonitor International''s Beauty and Personal Care in Greece report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN GREECE
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Recession and Shrinking Disposable Incomes Squeeze Value Sales
Product Offers, Discounts and Hunting for Value for Money Rule the Day
Intense Competition on the Edge of Recession
Direct Sellers, Supermarkets and Pharmacies Appear Recession-resilient
Exit From Recession Not Visible Over the Forecast Period
Key Trends and Developments
Turbulent Economic Conditions
Affordable Luxury Competes With Premium Products
Recession Halts Developments in the Men''s Segment
Direct Sellers Gaining Momentum
Pharma Brands: A Developing Segment Under the Spotlight
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Apivita SA in Beauty and Personal Care (greece)
Strategic Direction

3. Key Facts
Summary 2 Apivita SA: Key Facts
Summary 3 Apivita SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Apivita SA: Competitive Position 2011
Hondos Bros in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 5 Hondos Bros: Key Facts
Summary 6 Hondos Bros: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 7 Hondos Bros: Competitive Position 2011
Korres Natural Products SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 8 Korres Natural Products SA: Key Facts
Summary 9 Korres Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Korres Natural Products SA: Competitive Position 2011
Mastic SpA Sodis SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 11 Mastic Spa Sodis SA: Key Facts
Summary 12 Mastic Spa Sodis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Mastic Spa Sodis SA: Competitive Position 2011
Sarantis Sa, Group in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 14 Sarantis SA: Key Facts
Summary 15 Sarantis SA: Operational Indicators
Company Background
Production

4. Competitive Positioning
Summary 16 Sarantis SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 21 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 22 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 25 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2006-2011
Table 27 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 28 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 29 Bath and Shower Company Shares 2007-2011
Table 30 Bath and Shower Brand Shares 2008-2011
Table 31 Bath and Shower Premium Brand Shares 2008-2011
Table 32 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 34 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 37 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 38 Colour Cosmetics Company Shares 2007-2011

5. Table 39 Colour Cosmetics Brand Shares 2008-2011
Table 40 Eye Make-up Brand Shares 2008-2011
Table 41 Facial Make-up Brand Shares 2008-2011
Table 42 Lip Products Brand Shares 2008-2011
Table 43 Nail Products Brand Shares 2008-2011
Table 44 Colour Cosmetics Premium Brand Shares 2008-2011
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Deodorants by Category: Value 2006-2011
Table 48 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 49 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 50 Deodorants Company Shares 2007-2011
Table 51 Deodorants Brand Shares 2008-2011
Table 52 Deodorants Premium Brand Shares 2008-2011
Table 53 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 55 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Depilatories by Category: Value 2006-2011
Table 57 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 58 Depilatories Company Shares 2007-2011
Table 59 Depilatories Brand Shares 2008-2011
Table 60 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Fragrances by Category: Value 2006-2011
Table 63 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 64 Fragrances Company Shares 2007-2011
Table 65 Fragrances Brand Shares 2008-2011

6. Table 66 Men''s Premium Fragrances Brand Shares 2008-2011
Table 67 Women''s Premium Fragrances Brand Shares 2008-2011
Table 68 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Hair Care by Category: Value 2006-2011
Table 71 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 72 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 73 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 74 Hair Care Company Shares 2007-2011
Table 75 Hair Care Brand Shares 2008-2011
Table 76 Styling Agents Brand Shares 2008-2011
Table 77 Colourants Brand Shares 2008-2011
Table 78 Salon Hair Care Company Shares 2007-2011
Table 79 Salon Hair Care Brand Shares 2008-2011
Table 80 Hair Care Premium Brand Shares 2008-2011
Table 81 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 83 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Men''s Grooming by Category: Value 2006-2011
Table 85 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 86 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 87 Men''s Grooming Company Shares 2007-2011
Table 88 Men''s Grooming Brand Shares 2008-2011
Table 89 Men''s Razors and Blades Brand Shares 2008-2011
Table 90 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 91 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Table 92 Sales of Body Shavers by Type 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data

7. Table 93 Sales of Oral Care by Category: Value 2006-2011
Table 94 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 95 Sales of Toothbrushes by Category: Value 2006-2011
Table 96 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 98 Oral Care Company Shares 2007-2011
Table 99 Oral Care Brand Shares 2008-2011
Table 100 Toothpaste Brand Shares 2008-2011
Table 101 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 102 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 103 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 105 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 106 Sales of Skin Care by Category: Value 2006-2011
Table 107 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 108 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 109 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 110 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 111 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 112 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 113 Skin Care Company Shares 2007-2011
Table 114 Skin Care Brand Shares 2008-2011
Table 115 Facial Moisturisers Brand Shares 2008-2011
Table 116 Anti-agers Brand Shares 2008-2011
Table 117 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 118 General Purpose Body Care Brand Shares 2008-2011
Table 119 Skin Care Premium Brand Shares 2008-2011
Table 120 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data

8. Table 122 Sales of Sun Care by Category: Value 2006-2011
Table 123 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 124 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 125 Sun Care Company Shares 2007-2011
Table 126 Sun Care Brand Shares 2008-2011
Table 127 Sun Care Premium Brand Shares 2008-2011
Table 128 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Table 131 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Sets/Kits: Value 2006-2011
Table 133 Sales of Sets/Kits: % Value Growth 2006-2011
Table 134 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 135 Sets/Kits Company Shares 2007-2011
Table 136 Sets/Kits Brand Shares 2008-2011
Table 137 Sets/Kits Premium Brand Shares 2008-2011
Table 138 Forecast Sales of Sets/Kits: Value 2011-2016
Table 139 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 140 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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