1. 01/18/12 Big Team www.azadsikander.blogspot.com Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar

3. Size of Indian Retail 01/18/12 Source : http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194

4. 01/18/12 Kuber complex Varanasi www.azadsikander.blogspot.com

5. 01/18/12 www.azadsikander.blogspot.com About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.

6. Porter’s five force model 01/18/12 www.azadsikander.blogspot.com

9. Life cycle of Big Bazaar 01/18/12 SALES www.azadsikander.blogspot.com

10. 01/18/12 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High www.azadsikander.blogspot.com

11. 01/18/12 Marketing Mix www.azadsikander.blogspot.com Physical Evidence People Place Promotion Price Product Process 7 ‘P’

12. 1.Product Mix 01/18/12 www.azadsikander.blogspot.com

15. Psychological pricing 01/18/12 www.azadsikander.blogspot.com

16. Time pricing Value Pricing 01/18/12 www.azadsikander.blogspot.com

17. Bundling 01/18/12 www.azadsikander.blogspot.com

19. 4.Promotion 01/18/12 www.azadsikander.blogspot.com

20. 01/18/12 Big Bazaar XIDAS, Jabalpur PROMOTION

22. 6.Physical Evidence 01/18/12 www.azadsikander.blogspot.com

23. 7.Process 01/18/12 www.azadsikander.blogspot.com

24. Positioning 01/18/12 Big Bazaar XIDAS, Jabalpur High service low service Low price High price www.azadsikander.blogspot.com

25. Organization value and customer value 01/18/12 www.azadsikander.blogspot.com

26. 01/18/12 Guerrilla marketing strategy www.azadsikander.blogspot.com

27. Future strategy of Big Bazaar 01/18/12 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.azadsikander.blogspot.com Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)

28. 01/18/12 Marketing strategy www.azadsikander.blogspot.com Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product

29. 01/18/12 Thank You www.azadsikander.blogspot.com