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1. Mobile Payment Market, Users Worldwide &
Countries Forecast to 2014
Renub Research
www.renub.com
Published: March, 2012
Copyright © 2012 Renub Research - All Rights Reserved

2. Mobile Payment Market Overview
In a world where technology can be used for multiple exchanges, the use of mobile phones is
no longer limited to simple voice communication functions. Mobiles are now providing access
to a growing number of services. Mobile payment or M-payment is a service which is
continually gaining in popularity as there are huge number of mobile phone users and bank
card holders. This service therefore has great potential as new economic market brings;
together disconnected banking and telecom sectors.
The number of mobile payment subscribers worldwide was nearly 2 Billion users in 2011. The
total value of mobile payment market is expected to cross US$ 500 Billion by 2014. North
America and Asia is expected to become the most important markets; together both of them
accounting for more than 60% of the total market share and 80% of mobile payment users.
In North American region, United State is expected to dominate the mobile payment market
volume with more than US$ 200 Billion by 2015. In Asian region Japan will lead the mobile
payment market due to higher per capita income. It will be followed by South Korea, China
and India in the 2nd
3rd
and 4th
position respectively. In Latin America Brazil holds the mobile
payment market with 90% market share in 2011. Western Europe mobile payment market is
forecasted to grow with a CAGR of 68.17% with the spanning period of 2011 – 2015.
But, in terms of mobile payment users, China is the leader in Asian market. China is expecting
to have nearly ten times more mobile payment users than Japan. India and Eastern Europe &
Middle East & Africa are expected to have more than 100 Million and 150 Million mobile
payment users by 2015.
In mobile payment methods, NFC based mobile payment market is growing tremendously. NFC
based mobile payment market is likely to grow with a CAGR of 118% in the spanning period of
2011-2015. Mobile Ticketing is expected to capture around 40% share of the total mobile
payment market by 2014. The premium SMS market share is predicted to decline due to
consumer trend moving towards NFC enabled technology.

3. © Renub Research Page 3 of 18
Renub Research report entitled “Mobile Payment Market, Users Worldwide & Countries
Forecast to 2014” provides a comprehensive assessment of the fast-evolving, high-growth
mobile payments space. We recommend this report as must-read insight for mobile commerce
stakeholders the world over.
The report covers the following points
 Studied growth forecasts and worldwide mobile payment market sizing from (2011 to
2014)
 Analysed growth forecast and worldwide mobile payment users from (2011 to 2014)
 Worldwide mobile payment market share and users share from (2011 to 2014)
 Digest regional (North America, Latin America, Asia, Western Europe, Central and
Eastern Europe, Middle East & Africa) mobile payment market Share and users share
(2010 – 2014)
 Country-level mobile payment market and users analysis (2009 – 2014)
 Explore and identify opportunities in the exciting m-payments market
 Analyse data forecasts and commentary on NFC-capable Handsets; NFC Payment
Market; Mobile Ticketing Users - and Market; Mobile Money Transfer Market and Users
(2011 – 2014)
 Understand the drivers and inhibitors within the m-payments ecosystem
 Review regional trends and key developments region wise
 Learn more about key players like Google – Google Wallet, E-Bay – PayPal, ISIS, Visa -
Visa Wallet, American Express – Serve
Key Players Analysis
This section covers the key facts about the major companies that play an important role in
Mobile Payment Market. The companies analyzed in this section are – Google – Google Wallet,
E-Bay – PayPal, ISIS, Visa - Visa Wallet, American Express – Serve. All the companies have
been analyzed from three headings
1) Companies Initiative or Strategy Mobile Payment Industry

4. © Renub Research Page 4 of 18
2) Strength of the company in mobile payment industry
3) Weakness of the company in mobile payment industry
Data Sources
This report is built using data and information sourced from proprietary databases, primary and
secondary research and in-house analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non-
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 100 paid databases.

5. © Renub Research Page 5 of 18
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© Mobile Payment Market, Users Worldwide & Countries Forecast to 2014
Renub Research, 2012
Edition 1.0
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7. © Renub Research Page 7 of 18
Table of Contents
1. Executive Summary
2. Worldwide Mobile Payment Market Analysis
2.1 Worldwide – Mobile Payment Market
2.2 Worldwide Mobile Payment Market Share
2.3 Worldwide Number of Mobile Payment Users
2.4 Worldwide – Mobile Payment Users Share
3. Geographical Distribution – Mobile Payment Market Share, Users Share & Forecast
3.1 North America – Mobile Payment Market Share, No. of Users Share & Forecast
3.2 Latin America – Mobile Payment Market Share, Users Share & Forecast
3.3 Asia – Mobile Payment Market Share, Users Share & Forecast
3.4 Europe – Mobile Payment Market Share & Forecast
4. Geographical Distribution - Mobile Payment Market, No. of Users & Forecast
4.1 North America – Mobile Payment Market, No. of Users & Forecast
4.1.1 United States Mobile Payment Market, Users & Forecast
4.1.2 Canada Mobile Payment Market, Users & Forecast
4.1.3 Key Developments in North America
4.2 Latin America – Mobile Payment Market, No. of Users & Forecast
4.2.1 Brazil Mobile Payment Market
4.2.2 Mexico Mobile Payment Market
4.3 Asia – Mobile Payment Market, No. of Users & Forecast
4.3.1 Japan Mobile Payment Market, Users & Forecast
4.3.2 China Mobile Payment Market, Users & Forecast
4.3.3 India Mobile Payment Market, Users & Forecast
4.3.4 South Korea Mobile Payment Market, Users & Forecast
4.3.5 Key Developments in Asia
4.4 Europe – Mobile Payment Market, No. of Users & Forecast
4.4.1 Western Europe Mobile Payment Market
4.4.2 Western Europe Mobile Payment Users
4.4.3 Key Developments in Western Europe
4.4.4 EMEA (Eastern Europe & Middle East & Africa) Mobile Payment Market

8. © Renub Research Page 8 of 18
4.4.5 EMEA Mobile Payment Users
4.4.6 Central and Eastern Europe (CEE) Mobile Payment Market
4.4.7 Russia Mobile Payment Market
4.4.8 Key Developments in Central and Eastern Europe
4.5 Middle East & Africa (MEA) Mobile Payment Market & Forecast
4.5.1 Key Developments in Middle East & Africa
5. Mobile Payment Methods
5.1 Worldwide Mobile Payment Method Market & Forecast
5.2 Worldwide Mobile Payment Method Market Share & Forecast
5.3 Near Field Communication (NFC) Payment Market & Forecast
5.3.1 Mobile NFC Transactions & Forecast
5.3.2 NFC Enabled Device & Forecast
5.4 Mobile Ticketing Market, No. of Users & Forecast
5.5 Mobile Money Transfer Market, No. of Users & Forecast
5.5.1 Mobile Money Transfer Market & Forecast
5.5.2 Mobile Money Transfer Users & Forecast
5.6 Premium SMS and Digital Goods Market & Forecast
6. Mobile Payment Driving Forces
6.1 Convenience of Payment
6.2 Emergence of Mobile Applications Stores
6.3 Growing Number of M-Payment Services
6.4 Advanced Handsets and Improvement in Telecom Infrastructure
6.5 Global Mobile Payment Initiatives
7. Mobile Payment Challenges
7.1 Lack of Technology Standards
7.2 Complex Regulatory Bodies
7.3 Complex Ecosystem
7.4 Security Issues
7.5 Stakeholder Cooperation
8. Key Players - Mobile Payment Applications Analysis

9. © Renub Research Page 9 of 18
8.1 Google – Google Wallet
8.1.1 Google Wallet Initiatives/Strategy
8.1.2 Strengths of Google Wallet
8.1.3 Weakness
8.2 E-Bay – PayPal
8.2.1 PayPal Revenue
8.2.2 E-Bay PayPal Initiatives/Strategy
8.2.3 Strengths of Paypal
8.2.4 Weakness
8.3 ISIS
8.3.1 ISIS Mobile Payment Initiatives
8.3.2 Strengths of ISIS
8.3.3 Weakness of ISIS
8.4 Visa – Visa Wallet
8.4.1 Visa Wallet Initiatives
8.4.2 Strengths of Visa Wallet
8.4.3 Weakness of Visa Wallet
8.5 American Express – Serve
8.5.1 American Express Serve Initiatives
8.5.2 Strengths of American Express Serve
8.5.3 Weakness

10. © Renub Research Page 10 of 18
List of Figures:
Figure 2-1: Worldwide – Mobile Payment Market & Forecast (Billion US$), 2011 – 2014
Figure 2-2: Worldwide – Mobile Payment Market Share & Forecast (Percent), 2011 – 2014
Figure 2-3: Worldwide – Mobile Payment Users & Forecast (Billion), 2011 – 2014
Figure 2-4: Worldwide – Mobile Payment Users Share & Forecast (Percent), 2011 – 2014
Figure 3-1: North America – Mobile Payment Market Share (Percent), 2009 – 2011
Figure 3-2: North America – Forecast for Mobile Payment Market Share (Percent), 2012 – 2014
Figure 3-3: North America – Mobile Payment Users Share (Percent), 2009 – 2011
Figure 3-4: North America – Forecast for Mobile Payment Users Share (Percent), 2012 – 2014
Figure 3-5: Latin America – Mobile Payment Market Share (Percent), 2010 – 2011
Figure 3-6: Latin America – Forecast for Mobile Payment Market Share (Percent), 2012 – 2014
Figure 3-7: Latin America – Mobile Payment Users Share (Percent), 2010 – 2011
Figure 3-8: Latin America – Forecast for Mobile Payment Users Share (Percent), 2012 – 2014
Figure 3-9: Asia – Mobile Payment Market Share (Percent), 2009 – 2011
Figure 3-10: Asia – Forecast for Mobile Payment Market Share (Percent), 2012 – 2014
Figure 3-11: Asia – Mobile Payment Users Share (Percent), 2010 – 2011
Figure 3-12: Asia – Forecast for Mobile Payment Users Share (Percent), 2012 – 2014
Figure 3-13: Europe – Mobile Payment Market Share & Forecast (Percent), 2011 – 2014
Figure 4-1: North America – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-2: North America – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014
Figure 4-3: North America – Mobile Payment Users (Million), 2009 – 2011
Figure 4-4: North America – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-5: United States – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-6: United States – Forecast for Mobile Payment Market (Billion US$), 2012 – 2015
Figure 4-7: United States – Mobile Payment Users (Million), 2008 – 2011
Figure 4-8: United States – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-9: Canada – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-10: Canada – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014
Figure 4-11: Canada – Mobile Payment Users (Million), 2009 – 2011
Figure 4-12: Canada – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-13: Latin America – Mobile Payment Market (Billion US$), 2010 – 2011
Figure 4-14: Latin America – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014
Figure 4-15: Latin America – Mobile Payment Users (Million), 2010 – 2011
Figure 4-16: Latin America – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-17: Brazil – Mobile Payment Market (Billion US$), 2010 – 2011
Figure 4-18: Brazil – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014

11. © Renub Research Page 11 of 18
Figure 4-19: Brazil – Mobile Payment Transaction (Million), 2010 – 2011
Figure 4-20: Brazil – Forecast for Mobile Payment Transaction (Million), 2012 – 2014
Figure 4-21: Brazil – Mobile Payment Users (Million), 2010 – 2011
Figure 4-22: Brazil – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-23: Mexico – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-24: Mexico – Forecast for Mobile Payment Market (Billion US$), 2012 – 2015
Figure 4-25: Mexico – Mobile Payment Users (Million), 2009 – 2011
Figure 4-26: Mexico – Forecast for Mobile Payment Users (Million), 2012 – 2015
Figure 4-27: Asia – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-28: Asia – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014
Figure 4-29: Asia – Mobile Payment Users (Million), 2010 – 2011
Figure 4-30: Asia – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-31: Japan – Mobile Payment Market (Billion US$), 2006 – 2011
Figure 4-32: Japan – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014
Figure 4-33: Japan – Mobile Payment Users (Million), 2009 – 2011
Figure 4-34: Japan – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-35: China – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-36: China – Forecast for Mobile Payment Market (Billion US$), 2012 – 2014
Figure 4-37: China – Mobile Payment Users (Million), 2002 – 2011
Figure 4-38: China – Forecast for Mobile Payment Users (Million), 2012 – 2014
Figure 4-39: India – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-40: India – Forecast for Mobile Payment Market (Million US$), 2012 – 2015
Figure 4-41: India – Mobile Payment Users (Million), 2010 – 2011
Figure 4-42: India – Forecast for Mobile Payment Users (Million), 2012 – 2015
Figure 4-43: South Korea – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-44: South Korea – Forecast for Mobile Payment Market (Billion US$), 2012 – 2015
Figure 4-45: South Korea – Mobile Payment Users (Million), 2009 – 2011
Figure 4-46: South Korea – Forecast for Mobile Payment Users (Million), 2012 – 2015
Figure 4-47: Western Europe – Mobile Payment Market (Billion US$), 2010 – 2011
Figure 4-48: Western Europe – Forecast for Mobile Payment Market (Billion US$), 2012 – 2015
Figure 4-49: Western Europe – Mobile Payment Users (Million), 2010 – 2011
Figure 4-50: Western Europe – Forecast for Mobile Payment Users (Million), 2012 – 2015
Figure 4-51: EMEA – Mobile Payment Market & Forecast (Billion US$), 2011 – 2015
Figure 4-52: EMEA – Mobile Payment Users & Forecast (Million), 2011 – 2015
Figure 4-53: Central & Eastern Europe – Mobile Payment Market & Forecast (Billion US$), 2011 – 2015
Figure 4-54: Russia – Mobile Payment Market (Billion US$), 2009 – 2011
Figure 4-55: Russia – Forecast for Mobile Payment Market (Billion US$), 2012 – 2015

12. © Renub Research Page 12 of 18
Figure 4-56: Middle East & Africa – Mobile Payment Market & Forecast (Billion US$), 2011 – 2015
Figure 5-1: Worldwide – Mobile Payment Method Market & Forecast (Billion US$), 2011 – 2014
Figure 5-2: Worldwide – Mobile Payment Method Market Share & Forecast (Percent), 2011 – 2014
Figure 5-3: Worldwide – Mobile NFC Payment Market (Billion US$), 2010 – 2011
Figure 5-4: Worldwide – Forecast for Mobile NFC Payment Market (Billion US$), 2012 – 2015
Figure 5-5: Worldwide – Mobile NFC Transactions (Billion), 2009 – 2011
Figure 5-6: Worldwide – Forecast for Mobile NFC Transactions (Billion), 2012 – 2014
Figure 5-7: Worldwide – Mobile Phone with Integrated NFC Capability (Million), 2005 – 2011
Figure 5-8: Worldwide – Forecast for Mobile Phone with Integrated NFC Capability (Million), 2012 – 2015
Figure 5-9: Worldwide – Mobile Ticketing Market (Billion US$), 2010 – 2011
Figure 5-10: Worldwide – Forecast for Mobile Ticketing Market (Billion US$), 2012 – 2014
Figure 5-11: Worldwide – Mobile Ticketing Users (Million), 2008 – 2011
Figure 5-12: Worldwide – Forecast for Mobile Ticketing Users (Million), 2011 – 2014
Figure 5-13: Worldwide – Mobile Money Transfer Market & Forecast (Billion US$), 2011 – 2014
Figure 5-14: Worldwide – Mobile Money Transfer Users & Forecast (Million) 2011 – 2014
Figure 5-15: Worldwide – Premium SMS & Digital Goods Market & Forecast (Billion US$), 2011 – 2014
Figure 6-1: Worldwide – Number of New M-payment Services Launched Per Year
Figure 6-2: Region wise – Number of M-Payment Services, 2010
Figure 6-3: Worldwide – Spending through Smartphone (Billion US$), 2010 – 2011
Figure 6-4: Worldwide – Forecast for Spending Through Smartphone (Billion US$), 2012 – 2015
Figure 6-5: Worldwide – Forecast for NFC Capable Mobile Phone (Million), 2011 – 2015
Figure 8-1: Worldwide – PayPal Mobile Payment Revenue (Million US$), 2008 – 2011
Figure 8-2: Worldwide – Forecast for PayPal Mobile Payment Revenue (Million US$), 2012 – 2013

13. © Renub Research Page 13 of 18
List of Tables:
Table 6-1: Global – Mobile Payment Initiatives
Table 8-1: Google Wallet – Partnership with Various Companies, 2011
Table 8-2: E-Bay Acquisitions, 2010 – 2011
Table 8-3: Various PayPal Accounts Pros
Table 8-4: Various PayPal Accounts Cons
Table 8-5: ISIS Partnership with Various Companies, 2011
Table 8-6: Visa Wallet Partnership, 2011
Table 8-7: Serve Partnership, 2011

14. © Renub Research Page 14 of 18
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