Entrepreneurship challaneges

1. PEC Explore Innovate Excel

2. PROBLEMS FACED BY
WOMEN
ENTREPRENEURS IN
INDIA: AN ANALYSIS
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3. “ When women move forward, the
family moves, the village moves and
the Nation moves.”
-Pandit Jawahar Lal Nehru

4.  Women entrepreneurs are making a significant impact
in all segments of the society. Apart from the facet
assumption that women are frail and indecisive,
women entrepreneurs encounter many problems in
their efforts to develop their enterprise.
 This article discusses the major problems and issues
facing by women entrepreneurs in India and what
measure can be taken from various levels to increase
the presence of their proposition in the society.
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5. •Capacity to take risks
•Ability to own and organize
•Desire and capability to
innovate and diversify
(Stepanek, 1962)
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6. Who is an entrepreneur?
 Person conducting own business (Webster)
 Person who sets up business deals in order to make
profits (Collins Cobuild)
 Organizer of an economic venture, one who owns,
organizes, manages, and assumes the risks of the
business (Chandrashekhar)
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7. So does these definition in
anyways makes women
ineligible for being an
entrepreneur?
NO
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8. Indian Story
 The emergence of women entrepreneurs and their
contribution to the national economy is quite
visible in India.
But
 They are still just 10% of the total entrepreneurs in
India.
Why so?
 What is hindering the rate of growth of women
entrepreneurs in India
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9. Categories of Women Entrepreneurs in
Practice in India
 First Category
 Established in big cities
 Having higher level technical & professional qualifications
 Non traditional Items
 Sound financial positions
 Second Category
 Established in cities and towns
 Having sufficient education
 Both traditional and non traditional items
 Undertaking women services-kindergarten, crèches, beauty parlors,
health clinic etc.
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10. Categories of Women Entrepreneurs in
Practice in India (Contd.)
 Third Category
 Illiterate women
 Financially week
 Involved in family business such as Agriculture,
Horticulture, Animal Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, Powerloom etc.
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11. While women entrepreneurs have demonstrated their
potential, the fact remains that they are capable of
contributing much more than what they already are.
In order to harness their potential and for their
continued growth and development, it is necessary to
formulate appropriate strategies for stimulating,
supporting and sustaining their efforts in this
direction. Such a strategy needs to be in congruence
with field realities, and should especially take
cognizance of the problems women entrepreneurs face
within the current system.
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12. OBJECTIVES OF STUDYING THE PROBLEMS
OF WOMEN ENTREPRENEURS
UNDERSTAND
THE PROBLEMS
OF WOMEN
ENTREPRENEURS
HELP
FORMULATING
STRATEGIES
POLICIES AND
PROGRAMS
HARNESS THEIR
FULL POTENTIAL
TO ADD TO
INDIAN
ECONOMY
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13. PEC Explore Innovate Excel
Some examples
 Mahila Grih Udyog
 7 ladies started in 1959: Lizzat Pappad
 Lakme
 Simon Tata
 Shipping coorporation
 Mrs. Sumati Morarji
 Exports
 Ms. Nina Mehrotra
 Herbal Heritage
 Ms. Shahnaz Hussain
 Balaji films
 Ekta Kapoor

14. MAJOR PROBLEMS FACED BY
WOMEN ENTREPRENEURS IN
INDIA
 Shortage of finance
 Shortage of raw materials
 Stiff competition
 Low need of achievement
 No risk bearing capacity
 Lack of education
 Family involvement
 Male dominated society
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15.  Dual role to play at workplace & at home place
 Subordinate to men
 Just that her being women- gender inequality
 Non-awareness of facilities provided by government
 Competition with large scale units
 Problems related to marketing
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16. So its important to Promote and
Facilitate women entrepreneurship in
India and exploit their full potential
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17. Measures to be taken for the Promotion
of women Entrepreneurship
 To develop tools - such as financing, incubators and
seminars for encouraging potential women
entrepreneurs.
 To contribute - to the elaboration of strategies and
policies supporting women in using their
entrepreneurial potential.
 To raise awareness -among regional decision-makers
concerning the importance of promoting women’s
entrepreneurship.
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18. Measures to be taken for the Promotion of
women Entrepreneurship
 It is a means to alleviate women’s unemployment and
poverty and also stimulate economic growth.
 Women’s entrepreneurship promotion aims at
eliminating gender specific barriers which limits
women’s capacity to build up businesses. These
include inadequate access to information, business
networks as well as the traditional attitude towards the
gender role.
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19. Measures to be taken for the Promotion of
women Entrepreneurship
 To set up regional networks supporting women’s
entrepreneurship.
 To develop training and education that contributes to
creating an entrepreneurship culture for women.
 To contribute in the capacity building and training of
entrepreneur regarding ICT.
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20. The analysis of various studies to
encourage women entrepreneurs reveals
Procedure of getting finance should
be simple
Effective propagation of programmes
and yojna
Linkages between product, services
and market centers.
Encouragement to technical and
professional education.
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21. CONCLUSION
 Entrepreneurship is the key to the creation of new
enterprises that energize and rejuvenate the economy
and plays a vital role in economic development.
 Entrepreneurship serves as the catalyst in the process
of industrialization and economic growth.
 The emergence and development of entrepreneurship
largely depends on the supporting conditions of
different factors such as economic, social, cultural, and
psychological.
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22. Various studies confirm that the
 widespread illiteracy,
 lack of basic education, training and experience
remain serious obstacles in women’s
entrepreneurship development apart from access to
finance and socio cultural environment.
 Since entrepreneurship development is extremely
important to activate the economic development of
India, it would be of utmost importance to ensure
the facilitating factor of women’s development
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23. THANKYOU
 Dr M L Gupta,
Professor, Department of Applied Sciences, PEC University
of Technology, Chandigarh, E Mail: mlg_37@yahoo.com
 Renu Lamba,
Guest Lecturer and Research Scholar, Department of
Applied Sciences, PEC University of Technology,
Chandigarh, E-Mail renu.chd@gmail.com
 Rajesh S Pyngavil
Research Scholar, PEC University of Technology &
Associate Professor, Gitarattan International Business
School, Rohini, Delhi – 110085, E Mail:
rajeshspyngavil@gmail.com
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