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Nicole Nicolay
Agent Evolution
Reggie Nicolay
Realtors Property Resource (RPR)

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Your PresentersYour Presenters
Nicole Nicolay - @Nik_Nik
Nicole Nicolay is Chief Creative Officer of Agent Evolution.comy g
Co-Founder of MyTechOpinion a Real Estate Technology Blog
Reggie Nicolay - @ReggieRPR
Reggie Nicolay is the Director of Social Media for Realtors Property Resource or RPR
Co-Founder of MyTechOpinion a Real Estate Technology Blog

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Our AgendaOur Agenda
Ooh, so shiny!
 WordPress Overview
 What is a theme?at s a t e e?
 Intro to Theme Frameworks & Child Themes
Wh t i Pl I ? What is a Plug-In?
 15 Powerful Plug-Ins

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WordPress Themes DefinedWordPress Themes Defined
“A WordPress Theme is a collection
of files that work together tog
produce a graphical interface with
an underlying unifying design for aan underlying unifying design for a
weblog. These files are
called template files”called template files.”

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wordpress.org/extend/themes/p g

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Uploading a Theme
• WP-Content > Themes > [Theme Name]
Uploading a Theme
WP Content > Themes > [Theme Name]

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Theme Framework DefinedTheme Framework Defined
A Theme framework is a Theme designed to be a
flexible foundation for quicker WordPress
d l t ll i b t P tdevelopment, usually serving as a robust Parent
Theme for Child Themes. Some Theme
frameworks can also make theme developmentframeworks can also make theme development
more accessible, removing the need for
programming or design knowledge with optionsp g g g g p
pages.

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Theme Frameworks
 Why Frameworks?
Theme Frameworks
Why Frameworks?
 Easier development
I d ti i Increased time savings
 Clean / optimized code: CSS, HTML, PHP functions
 Ease of updating
 Community support options

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Theme Frameworks ExamplesTheme Frameworks Examples
Ooh, so shiny!
 Genesis – StudioPress ($59.95)
 WooThemes – Canvas ($70)oo e es Ca as ($ 0)
 Thematic – (Free)
 Hybrid – (Free)

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Theme Frameworks GenesisTheme Frameworks Genesis
$($59.95)

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Theme Framework CanvasTheme Framework‐ Canvas
($70)

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Theme Frameworks ThematicTheme Frameworks Thematic
(FREE)

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Theme Frameworks HybridTheme Frameworks Hybrid
(Free)

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Child ThemesChild Themes
Mama I am wearing this to school…

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Child Themes
 Setting up a Child Theme
Child Themes
 Setting up a Child Theme
• It all starts with Style.css
The Template
attribute tells
WordPress to
inherit allinherit all
template files
of “Genesis”

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Spotlight: GenesisSpotlight: Genesis
 Search Optimized Code
 Review for Security best practicesReview for Security best practices
 One Click Update

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Spotlight: Genesis
 Unlimited support, updates, and websites
Spotlight: Genesis
pp , p ,
 Threaded comments / Gravatar Support
 Custom Widgets: My Tweets, User Profile, eNews &
Updates, Featured Posts, Featured Page
 Custom Options

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Genesis Theme Settings

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Post/Page Layout OptionsPost/Page Layout Options

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Genesis Child ThemesGenesis Child Themes

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Genesis Child ThemesGenesis Child Themes

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NOW LET’S APPLY PARENT & CHILDNOW LET S APPLY PARENT & CHILD

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Upload Child AND Parent
• WP-Content > Themes
Upload Child AND Parent
WP Content > Themes

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What is a Plug In?What is a Plug-In?
A WordPress Plug-in is a program, or
a set of one or more functions,a set of one or more functions,
written in the PHP scripting
l th t dd ifi t flanguage, that adds a specific set of
features or services to the WordPress
weblog.

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WordPress Plug In DirectoryWordPress Plug‐In Directory

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Genesis Framework Plug Ins
 Example: Simple sidebars
Genesis Framework Plug‐Ins
p p

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AND NOW SOME ROCKIN’ PLUG‐INS

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WP Editorial CalendarWP Editorial Calendar
Blog Content Planning

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WP Editorial CalendarWP Editorial Calendar

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Events Calendar Premium
 Creates custom post type for events
Events Calendar Premium
p yp
 Upcoming events widget
 Google Maps Integration
 Calendar view / Detail viewCalendar view / Detail view

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IDX Press
 Search Optimized Listings
IDX Press
p g
 Live listings Shortcode
 Property Slideshows
 Google Maps IntegrationGoogle Maps Integration

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IDX BrokerIDX Broker

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Digg Digg
 Floating share
l
Digg Digg
control
 Always visible
 Siimilar to Siimilar to
Sharebar
WordPress
Pluginug

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Meet Your Commenter’s
 Learn more about
d
Meet Your Commenter s
your readers
 Utilizes the
Google Social
Graph API
 Leverage to build
new connectionse co ect o s

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All In One SEOAll In One SEO

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MailChimpMailChimp
 E t l f il Easy tool for email
newsletter
 Connect with your
Mailchimp account
 Signup form as a
widgetg

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Efficient Related PostsEfficient Related Posts
 C t l t d t Creates related posts
 Reduced Server Load
 Configurable options Configurable options

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Gravity Forms
 Embed in posts and
pages
Gravity Forms
pages
 Complete field types
 Conditional logic
fields
 Email notification
routingg
 Recent submissions
on dashboad

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Altos Toolbar
 Click-through to
ll i
$79
Altos Toolbar
call to action
page
 Ties into your
markets
 Reduces friction
to postto post
 Lead capture

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Backup Buddy
 Backup database
l
p y
or complete
install
 Restore from
backup
 Migrate to a new
serverse e
 Backup
scheduling

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WP Touch
 iPhone, iPod
h A d id
WP Touch
touch, Android,
Opera Mini, Palm Pre
and BlackBerry
StormStorm
Push Notifications
 WPtouch 2.0 Pro is
available ($29)

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WP Post Type UI
 Create new
Custom Post
Types without
WP Post Type UI
Types without
touching your
functions file
 Si lif i f Simplify interface
for post types
* Works well w/“Easy Custom Fields”

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Wishlist Member
 Unlimited
membership
levels
 Protect posts
d band pages by
member type
 Login redirect Login redirect
 Private tag
 Sequential Sequential
upgrades

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Nicole Nicolay
Agent Evolution
Reggie Nicolay
Realtors Property Resource (RPR)