This presentation highlights the advantages of using Facebook Lead ads for lead capture. Also looks at using RPR reports as incentives and then goes step-by-step through creating a Facebook Lead Ad. differ from traditional lead capture systems. The webinar will follow a simple step-by-step plan for building and deploying Facebook Lead Ads using RPR reports and a custom audience of your choice.

1. From Likes to Leads
How to Leverage Facebook Ads

2. What we will cover
Introduction to Facebook Lead Ads
Best practices for your ad
How to leverage RPR reports as incentives
Walk through Lead Ad / Form setup

3. Introducing
Facebook Lead Ads
Reach people where they spend their time
Seamless from any device01
Auto filled form data02

4. Introducing
Facebook Lead Ads
Reach people where they spend their time

6. Instant Offer
Market Activity &
Neighborhood report
6
Follow Up Offer
Property &
Seller report
RPR Reports | Incentive

7. Instant Incentive
MarketActivity Report
Match your customized RPR Market
Activity report to your ad.
Area MarketActivity
Showcase the listing and sales activity for
a neighborhood or city
Open House’s Schedule
Provide prospects with a report
showcasing Open Homes in the area
Recently distressed properties
Provide investors with a report showcasing
recently distressed homes in the area

8. Start by
searching
the area
NARRPR.com

9. Choose Geography:
Box, Radius or
Polygon
NARRPR.com

10. Geographies
• MCDs/Townships
• Cities
• Census Tracts
• ZIP Codes
• Macro Neighborhoods
Intermediate
Neighborhoods
• Micro Neighborhoods
• Census Block Groups
• School Districts
• 9th-12th Grade
• 6th-8th Grade
• K-5th Grade
NARRPR.com

11. Select the Create
Report button

12. Market
Activity
Report
Customize
as needed

13. Branded with
your contact Info
NARRPR.com

14. Follow Up Incentive
Property / Seller’s Report
Deliver a custom tailored report
according to the prospects needs.
What’s your home is worth?
Offer prospects property report with RVM
value on their home.

15. Start by
searching
the area
NARRPR.com

16. Search the property,
preview, and then
create report
NARRPR.com

17. NARRPR.com
TIP:Add your own pages
to the reports you create:
• Testimonials
• Bio
• Company info

18. 1
NARRPR.com
TIP:Add your own pages
to the reports you create:
• Testimonials
• Bio
• Company info

19. 1
NARRPR.com

20. Testimonials been added
Now customize your report
NARRPR.com

21. Branded with
your contact Info
NARRPR.com

22. Go to
Facebook
Creating the
Lead Ad

23. Start from your business page

24. Objective

25. i9

26. Page

27. Example:
Let’s setup
a custom
audience
Audience

28. Audience

29. Custom
Audience
Upload prospect
list, or other
meaningful
contact lists

30. Custom
Audience

31. Download
Template
Custom
Audience

32. LTV
Column
All
contact
data

33. Upload file
Custom
Audience

34. Custom
Audience

35. Custom
Audience

36. Newly
Saved
Audience
Custom
Audience

37. Geographic
Audience
Enter
Geography

38. Geographic
Audience

39. Geographic
Audience
Drop Pin to
Re-center

40. Geographic
Audience
Lowered to
one mile

41. Geographic
Audience
Zip Code

42. Detailed
Targeting

43. Detailed
Targeting

44. Detailed
Targeting

45. Placement

46. Budget &
Schedule

47. i9
Identity
& Format

48. Ad Format
Carousel

49. Ad Format
Single Image

50. Ad Format
Single Video

51. Ad Format
Slideshow

52. Media
rpr.me/fb-design-specs

53. Media

54. rpr.me/image-text-check
Facebook’s
Image Text Check

55. Text

56. Text

57. Text

58. Text

59. Text

60. Lead
Form

61. Lead
Form

62. Lead
Form

63. Lead
Form

64. Lead
Form

65. Lead
Form

66. Lead
Form

67. Lead
Form

68. Lead
Form

69. Lead
Form

71. Download
Leads

72. Integrate
Leads

73. Integrate
Leads
Zapier.com

74. Text the keyword
LeadForm
to 555888 for how-to article
on audience selection and
Lead Forms

75. Get Started
Visit narrpr.com and click
Create New Account
1
Download RPR Mobile2
Text keyword NEW to 555888
for Getting Started Tips