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From Likes to Leads
How to Leverage Facebook Ads
What we will cover
Introduction to Facebook Lead Ads
Best practices for your ad
How to leverage RPR reports as incentives
...
Introducing
Facebook Lead Ads
Reach people where they spend their time
Seamless from any device01
Auto filled form data02
Introducing
Facebook Lead Ads
Reach people where they spend their time
Instant Offer
Market Activity &
Neighborhood report
6
Follow Up Offer
Property &
Seller report
RPR Reports | Incentive
Instant Incentive
MarketActivity Report
Match your customized RPR Market
Activity report to your ad.
Area MarketActivity
S...
Start by
searching
the area
NARRPR.com
Choose Geography:
Box, Radius or
Polygon
NARRPR.com
Geographies
• MCDs/Townships
• Cities
• Census Tracts
• ZIP Codes
• Macro Neighborhoods
Intermediate
Neighborhoods
• Micro...
Select the Create
Report button
Market
Activity
Report
Customize
as needed
Branded with
your contact Info
NARRPR.com
Follow Up Incentive
Property / Seller’s Report
Deliver a custom tailored report
according to the prospects needs.
What’s y...
Start by
searching
the area
NARRPR.com
Search the property,
preview, and then
create report
NARRPR.com
NARRPR.com
TIP:Add your own pages
to the reports you create:
• Testimonials
• Bio
• Company info
1
NARRPR.com
TIP:Add your own pages
to the reports you create:
• Testimonials
• Bio
• Company info
1
NARRPR.com
Testimonials been added
Now customize your report
NARRPR.com
Branded with
your contact Info
NARRPR.com
Go to
Facebook
Creating the
Lead Ad
Start from your business page
Objective
i9
Page
Example:
Let’s setup
a custom
audience
Audience
Audience
Custom
Audience
Upload prospect
list, or other
meaningful
contact lists
Custom
Audience
Download
Template
Custom
Audience
LTV
Column
All
contact
data
Upload file
Custom
Audience
Custom
Audience
Custom
Audience
Newly
Saved
Audience
Custom
Audience
Geographic
Audience
Enter
Geography
Geographic
Audience
Geographic
Audience
Drop Pin to
Re-center
Geographic
Audience
Lowered to
one mile
Geographic
Audience
Zip Code
Detailed
Targeting
Detailed
Targeting
Detailed
Targeting
Placement
Budget &
Schedule
i9
Identity
& Format
Ad Format
Carousel
Ad Format
Single Image
Ad Format
Single Video
Ad Format
Slideshow
Media
rpr.me/fb-design-specs
Media
rpr.me/image-text-check
Facebook’s
Image Text Check
Text
Text
Text
Text
Text
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Lead
Form
Download
Leads
Integrate
Leads
Integrate
Leads
Zapier.com
Text the keyword
LeadForm
to 555888 for how-to article
on audience selection and
Lead Forms
Get Started
Visit narrpr.com and click
Create New Account
1
Download RPR Mobile2
Text keyword NEW to 555888
for Getting St...
From Likes to Leads: How to Leverage Facebook Ads in Real Estate
From Likes to Leads: How to Leverage Facebook Ads in Real Estate
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From Likes to Leads: How to Leverage Facebook Ads in Real Estate

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This presentation highlights the advantages of using Facebook Lead ads for lead capture. Also looks at using RPR reports as incentives and then goes step-by-step through creating a Facebook Lead Ad. differ from traditional lead capture systems. The webinar will follow a simple step-by-step plan for building and deploying Facebook Lead Ads using RPR reports and a custom audience of your choice.

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From Likes to Leads: How to Leverage Facebook Ads in Real Estate

  1. 1. From Likes to Leads How to Leverage Facebook Ads
  2. 2. What we will cover Introduction to Facebook Lead Ads Best practices for your ad How to leverage RPR reports as incentives Walk through Lead Ad / Form setup
  3. 3. Introducing Facebook Lead Ads Reach people where they spend their time Seamless from any device01 Auto filled form data02
  4. 4. Introducing Facebook Lead Ads Reach people where they spend their time
  5. 5. Instant Offer Market Activity & Neighborhood report 6 Follow Up Offer Property & Seller report RPR Reports | Incentive
  6. 6. Instant Incentive MarketActivity Report Match your customized RPR Market Activity report to your ad. Area MarketActivity Showcase the listing and sales activity for a neighborhood or city Open House’s Schedule Provide prospects with a report showcasing Open Homes in the area Recently distressed properties Provide investors with a report showcasing recently distressed homes in the area
  7. 7. Start by searching the area NARRPR.com
  8. 8. Choose Geography: Box, Radius or Polygon NARRPR.com
  9. 9. Geographies • MCDs/Townships • Cities • Census Tracts • ZIP Codes • Macro Neighborhoods Intermediate Neighborhoods • Micro Neighborhoods • Census Block Groups • School Districts • 9th-12th Grade • 6th-8th Grade • K-5th Grade NARRPR.com
  10. 10. Select the Create Report button
  11. 11. Market Activity Report Customize as needed
  12. 12. Branded with your contact Info NARRPR.com
  13. 13. Follow Up Incentive Property / Seller’s Report Deliver a custom tailored report according to the prospects needs. What’s your home is worth? Offer prospects property report with RVM value on their home.
  14. 14. Start by searching the area NARRPR.com
  15. 15. Search the property, preview, and then create report NARRPR.com
  16. 16. NARRPR.com TIP:Add your own pages to the reports you create: • Testimonials • Bio • Company info
  17. 17. 1 NARRPR.com TIP:Add your own pages to the reports you create: • Testimonials • Bio • Company info
  18. 18. 1 NARRPR.com
  19. 19. Testimonials been added Now customize your report NARRPR.com
  20. 20. Branded with your contact Info NARRPR.com
  21. 21. Go to Facebook Creating the Lead Ad
  22. 22. Start from your business page
  23. 23. Objective
  24. 24. i9
  25. 25. Page
  26. 26. Example: Let’s setup a custom audience Audience
  27. 27. Audience
  28. 28. Custom Audience Upload prospect list, or other meaningful contact lists
  29. 29. Custom Audience
  30. 30. Download Template Custom Audience
  31. 31. LTV Column All contact data
  32. 32. Upload file Custom Audience
  33. 33. Custom Audience
  34. 34. Custom Audience
  35. 35. Newly Saved Audience Custom Audience
  36. 36. Geographic Audience Enter Geography
  37. 37. Geographic Audience
  38. 38. Geographic Audience Drop Pin to Re-center
  39. 39. Geographic Audience Lowered to one mile
  40. 40. Geographic Audience Zip Code
  41. 41. Detailed Targeting
  42. 42. Detailed Targeting
  43. 43. Detailed Targeting
  44. 44. Placement
  45. 45. Budget & Schedule
  46. 46. i9 Identity & Format
  47. 47. Ad Format Carousel
  48. 48. Ad Format Single Image
  49. 49. Ad Format Single Video
  50. 50. Ad Format Slideshow
  51. 51. Media rpr.me/fb-design-specs
  52. 52. Media
  53. 53. rpr.me/image-text-check Facebook’s Image Text Check
  54. 54. Text
  55. 55. Text
  56. 56. Text
  57. 57. Text
  58. 58. Text
  59. 59. Lead Form
  60. 60. Lead Form
  61. 61. Lead Form
  62. 62. Lead Form
  63. 63. Lead Form
  64. 64. Lead Form
  65. 65. Lead Form
  66. 66. Lead Form
  67. 67. Lead Form
  68. 68. Lead Form
  69. 69. Download Leads
  70. 70. Integrate Leads
  71. 71. Integrate Leads Zapier.com
  72. 72. Text the keyword LeadForm to 555888 for how-to article on audience selection and Lead Forms
  73. 73. Get Started Visit narrpr.com and click Create New Account 1 Download RPR Mobile2 Text keyword NEW to 555888 for Getting Started Tips

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