Tailored health communication(7)

Lecture 7 Tailoring and framing

Effective communication ,[object Object],[object Object]

(Personalized) Generic communication

Tailored communication ,[object Object],[object Object]

Health risk? Not everybody is the same

Health risk: Not everybody is the same

[object Object],[object Object],[object Object]

Elaboration Likelihood Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Central route processing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Motivation for high elaboration ,[object Object],[object Object],[object Object],[object Object]

Tailored interventions effective?

Message framing ,[object Object],[object Object],[object Object],[object Object]

Stressing gains versus lossess ,[object Object],[object Object],[object Object],[object Object]

Based on prospect theory ,[object Object],[object Object],[object Object],Imagine that the U.S. is preparing for the outbreak of an unusual Asian disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed. Assume that the exact scientific estimates of the consequences of the programs are as follows:

Certain gain or certain loss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],72% 28% 22% 78%

Two forms of a gain-framed message ,[object Object],[object Object],[object Object],[object Object]

Two gain-framed colonoscopy messages ,[object Object],[object Object]

Two forms of a loss-framed message ,[object Object],[object Object],[object Object],[object Object]

Two loss-framed colonoscopy messages ,[object Object],[object Object]

Drug abuse prevention ,[object Object],[object Object],[object Object],[object Object]

Drug abuse prevention ,[object Object],[object Object]

So far ,[object Object],[object Object],[object Object],[object Object]

Results O’keefe & Jensen (2007) ,[object Object],[object Object],[object Object]

Why dental hygiene? ,[object Object],[object Object],[object Object]

Final message ,[object Object]

Tailored health communication(7)

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (10)

Semelhante a Tailored health communication(7)

Semelhante a Tailored health communication(7) (14)

Mais de renes002

Mais de renes002 (6)

Tailored health communication(7)

Notas do Editor