2. India is standing on the threshold of a retail revolution and witnessing fast
changing retail scenario, with footwear market set to experience phenomenal
growth in the coming years. The entry of numerous international players has also
resulted in providing a significant boost to the Indian footwear market and the
demand for Indian footwear will continue to grow in future as well, says our
recent report, “Indian Footwear Market Forecast 2014”
3. OBJECTIVES
The objective of the study is as follows:
To study and compare various branded shoes
To find out which brand has more popularity and most favoured
Research Methodology
For the purpose of my study both secondary as well as primary
data have been used. Primary data was collected through
questionnaires. Secondary data was collected using the internet
4. For the purpose of this project, Four branded shoes were
selected they are as follows
1 Nike 2. Puma 3. Woodland 4.Adidas. Various tools
of statistics, charts and graphs have been used to
analyze the data. A sample of 20 random people was
selected with different age group, were selected for the
study and questionnaire were distributed to get various
data and information.
5. 1. Age group of the sample
Age Group Frequency
20 and below 4
Between 21 – 30 6
Between 31-40 3
40+ 7
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
Less than 20 Between 21-
30
Between 31-
40
More than 40
AGE GROUP
7. Calculation of Harmonic mean for most favored shoes
C-I x f f/x
1-6 5 1 0.5
6-12 6 3 0.5
12-18 12 5 0.4
18-24 19 5 0.2
24-30 16 6 0.3
Σ1.9
Harmonic mean = N
Σf/x
=20
1.9
=10.5263
8. HOW OTHE CUSTOMER
PURCHASE THE SHOES
Rank
online shopping
visit the branad outlet
relatives buy from abroad
tell a friend to purchas from abroad
9. CONCLUSION
After discussing cases of some specific brands, we can argue that the
Global brands failed initially mainly because they failed to understand
the dynamics of the Indian consumers as well as the markets they were
going to serve. Therefore, they had to reframe their strategies and then
enter the market with a completely changed mindset as per the market
dynamics. This mostly happened because what they had done for them
was either guided by their parent markets or in the markets world over
where they were successful. This mantra had never been successful in
India because of the complex structure of Indian markets and diversity
among people of the country that have ever changing tastes and
demands
