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CRISIS COMMUNICATIONS ONLINE FOR MEXICAN TOURISM BOARD DIGITAL Waggener Edstrom Worldwide I Ged Carroll   16 10 2008
THIS AFTERNOON WE’LL COVER… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIGITAL WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEMYSTIFYING THE JARGON
WHAT IS SOCIAL NETWORKING? ,[object Object],[object Object],[object Object]
WHAT IS UGC? ,[object Object],[object Object],[object Object],[object Object],[object Object]
MICRO MEDIA
ENGAGEMENT MODEL
LEVELS OF ONLINE PR ENGAGEMENT ,[object Object],[object Object],[object Object]
CRISIS PRINCIPLES
CRISIS PRINCIPLES FOR ONLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MONITORING
MEASUREMENT: SILVER BULLET (OR NOT) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MONITORING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A LITTLE BACKGROUND ON RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
READER CHOICE ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],SETTING UP A READER
[object Object],[object Object],SETTING UP A READER CONT’D
UK LEGISLATION
UK LEGISLATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES
JET BLUE CASE STUDY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ALPO / PURINA PET FOOD RECALL CASE STUDY
ALPO / PURINA PET FOOD RECALL CASE STUDY
SOCIAL MEDIA CREATION
GED CARROLL Waggener Edstrom Tower House 10 Southampton Street London, WC2E 7AH, UK [email_address] +44 (0)20 7632 3800 www.waggeneredstrom.co.uk WAGGENER EDSTROM WORLDWIDE OFFICES Europe:  Brussels . London . Munich . Paris  Asia:  Beijing . Hong Kong . Singapore  North America:  Austin . Boston . Dallas . New York . Portland . San Francisco . Seattle . Washington Dc
ONLINE INSPIRATION & USEFUL LINKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
©  Waggener Edstrom Worldwide 2008

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080924 Mexican Tourist Board Crisis Communications