This document summarizes the entrepreneurial journey and learnings of Remo Uherek over 10+ years starting companies. It describes his background, the companies he founded including Trigami AG which he sold in 2011, key successes and challenges over the years. Some of the important lessons learned included the importance of learning, perseverance, luck, focusing on customer acquisition and purpose. Uherek is now on sabbatical looking for his next opportunity after selling Trigami AG.

1. Start-up Learnings
My adventure for 10+ years

2. Remo Uherek
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30 years
BA in Business (Uni Basel)
Entrepreneur for 10+ years
13y flea markets / paper routes
16y ricardo.ch certified merchant
19y founded Small-n-Tall GmbH
23y founded Trigami AG
28y sold Trigami AG
Practicing meditation
Currently sabbatical, looking for „What‘s next“

3. Why Entrepreneur?
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Teenage naivity ;-)
Looking for shortcut, avoiding rat race
No money, thirst for (financial) independance
Thirst for realizing my full potential
Fame, recognition, wanting to be important
Success stories e.g. StudiVZ

4. Once upon a time...

5. First Experiments

6. Idea „Trigami“ 2006

7. Idea „Trigami“ 2006

8. First Office

9. First Employees

10. Team Lunches

11. Second Office

12. Team 2007

13. Team 2011

14. Trigami-Event

15. Ebuzzing 2011

16. Ups and Downs
Year
Employees
Motto
2006
from 0 to 2
„Lets do it!“
2007
from 2 to 7
„Yeah!“
2008
from 7 to 3
„Oh boy!“
2009
from 3 to 12
„Saaaales!“
2010
from 12 to 16
„Recurring revenue!“
2011
from 16 to 15
„Ebuzzing!“
2012
from 15 to 0
„Integration/
consolidation“

17. Success Factors
• I have learned to learn (thanks Uni Basel),
books and audio books very important,
applied stuff diligently
• Stubbornness, will to survive, giving up no
option, despite enough reasons to do so
• Tremendous amount of luck
• Social media hype saved us, in „traditional“
industry we probably gone broke
• Idealistic values, business ethics, frugality

18. Things I would do differently
• 1-2 years internship/business experience with
company I admire, e.g. ricardo.ch
• Laser focus on customer acquisition from day 1
• More very simple calculations, e.g. what
minimum budget a campaign has to have to make
sense?
• Stronger focus on one/few things
• Stronger focus on value for society, purpose
• Career is not everything, more balance

19. Things I would do differently
• GmbH instead of AG if not enough cash for AG

20. Grateful for
• Alain, best Co-Founder ever (!)
• Moritz, best intern ever (!) moved from
Northern Germany to Basel and quickly
became a very important key employee
• Regular team reunion‘s despite „Post-merger
integration“
• Helping inspire Annina and Bea to become
entrepreneurs
• Surviving despite numeous challenges

21. My personal university...

22. Entrepreneurship

23. Entrepreneurship

24. Leadership

25. Productivity

26. Life Balance

27. How I Simplified my Life:
http://remo.fm/2010/03/21/how-i-simplified-my-life/

28. My Street Living Experiences:
http://remo.fm/2011/07/15/street-living-experiences/

29. kthxbye