PR 2.0: How to use a social media release like PressDoc
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How to use a social media release tool like PressDoc in your PR 2.0 campaign to launch a product? In this case study for 123people I as a PR-consultant have put together some key learnings, basic rules and useful tips for using a social media release as a marketing tool, in which you can upload text, video, images and twitter.
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PR 2.0: How to use a social media release like PressDoc
- 1. How To Use a Social Media Release Successfull Introduction of 123people.nl with the Use of Free SMR-Tool PressDoc Remco Janssen, PR-advisor at Marketing + PR Visie March 2010
- 2. The Beginning • Luca Sartoni shared his success approach in Italy • Send pitch to selected bloggers • Tell them in a personal way about our service • Thus creating buzz, backlinks and SEO • I hate receiving unrequested images/pdf • But, I wanted to send extra info • Urgent need for an online platform to share pics/links • Didn’t I have a bèta account for… 2
- 3. Pressdoc 3
- 4. What is Pressdoc? • Template for social media releases. • Make it easy for weblogs to write about your company. • Insert images, pdf, quotes, links and even tweets. 4
- 5. Options in Pressdoc • New Press Doc • Company • Tools 5
- 6. Fill in Pressdoc • Title • Subtitle • Location • Pitch: twitter • Summary • Details 6
- 7. Fill in Pressdoc (2) • Link • Quote • Docs • Images • Embed YouTube 7
- 8. Fill in Pressdoc (3) Company Information • Name • Subdomain • Logo • Description 8
- 9. Fill in Pressdoc (4) Company Information (2) • URL • Blog • Contact URL • Twitteraccount • Contact info • PR Contacts! 9
- 10. Publish Release 10
- 11. Publish Release (2) 11
- 12. Publish Release (3) 12
- 13. Publish, and then... • Share Short URL 13
- 14. E-mail to selected bloggers • Short URL • Personal mail • Happy X-mas!!11! 14
- 15. E-mail to selected bloggers (2) • 315 views • Personal mail 15
- 16. Good Statistics 16
- 17. Buzz goes on... Good SEO too! 17
- 18. Results? They were awesome... • Ten posts on Dutch (top)blogs on various topics • 700% increase in traffic • Rumour around the brand 123people.nl • Spontaneous brand recognition • Also: comparison with local competitor • Conclusion: great approach to reach bloggers 18
- 19. Key Learnings • Write an How-To that is easy to copy/paste • Make a video • Talk about how 123people is useful for consumers • Personal pitch is key • Tweeting helps, too • Again: brilliant PR 2.0 approach to reach bloggers 19
- 20. Visit the 123peopleNL Pressroom: http://123peoplenl.pressdoc.com/nl/ 20
- 21. What‘s Next? Social Newsroom? 21
- 22. Products & Presentations 22
- 23. Video & (Personal) Branding 23
- 24. 24
- 25. Thx! Ideas? Suggestions? Remco Janssen, PR-advisor at Marketing + PR Visie remco@remcojanssen.com 25