How to leverage QRCodes to integrate print and web media

1. How QR Codes and Mobile
Devices are transforming Print
and Web Based Marketing
How QR Codes and Mobile
Devices are transforming Print
and Web Based Marketing
November 4, 2010November 4, 2010

2. © 2010 ServiceWeb Systems, all rights reserved.
Half the money I spend on advertising is wasted; the
trouble is I don't know which half…
John Wanamaker, (attributed)
US department store merchant (1838 - 1922)

3. © 2010 ServiceWeb Systems, all rights reserved.
Marketing executives are starting to leverage QR codes to integrate
print, outdoor and web media

4. © 2010 ServiceWeb Systems, all rights reserved.
The power of using QR bar codes comes from the ability to leverage the web
to create media campaigns and use this ability to track impressions and
conversions online

5. © 2010 ServiceWeb Systems, all rights reserved.
How does the QR code cycle work?

6. There are web sites that allow users to generate
different bar codes for free. Companies can embed bar
code generator software in their websites.
Bar Code Generators
Reading / Writing QR Codes
http://zxing.appspot.com/generator/
Bar code readers for iPhone, Android and Blackberry
are available for free on the web.
Bar Code Readers
http://zxing.appspot.com/generator/
http://zxing.appspot.com/generator/

7. © 2010 ServiceWeb Systems, all rights reserved.
QR Codes take the user to a landing page on a website where customer
information can be captured
Scanning the QR code sends the user to a particular landing page on a
website. If the web page has the Google tracking code embedded
within the website, the code will record the time of the visit and the
source of the link. If a unique identifier is used for the QR code based
campaign, the analytics report can identify when the code was
scanned, where the code was scanned, and the type of media that the
code was scanned from.
http://www.conesforthecure.org/

8. How to capture CPM costs and conversion rates
Google Analytics can be used to provide fine grained information about the effectiveness of
different types of media campaigns. Print and outdoor campaigns can be measured by using
unique Google Analytics codes to capture statistics for page displays launched by QR readers
from user smartphones.

9. SEO Analytics can provide deep insight into the demographics of
who sees and responds to ads from different media channels.
By integrating loyalty card data, web statistics, social networking and custom smartphone apps,
businesses can get a very precise picture of who buys what, why, and what types of media
campaigns are the most effective at attracting customers.

10. Sponsored
Content
• Games
• Applications
• Web sites
• Consumer Blogs
Video
Ads
• Video overlays
• Pre/mid/post
video insert
• Social media
Display
Ads
• Behavioral targeting
• Retargeting
• Contextual targeting
• Companion ads
• Static ads
• Flash enabled ads
Gaming
• Mobile ad
placement
• Virtual currency
Rich media
display ads
• Games
• Behavioral targeting
• Contextual targeting
• Snapback
• Dynamic message
ads
• Takeovers
• Floating
• Road blocks
• Polling / voting
• Expanding
• Embedded video
• Retargeting
• interstitial
Email opt-in
• Custom
newsletters
Promotions
• Special offers
• Sweepstakes
• On-line coupons
• Contests
Mobile
• Banner ads
• Display ads
• CRM opt-in
• Content syndication
• Text ads
• Contextual ads
• Private ads
• Mobile coupons
• Voting
• In-store promotions
• Sweepstakes
• Ringtones
• SMS
Loyalty
Programs
On-line
Events
B2C Customer Ecosystem – Seller Side Pull Options
B2C Customer Side Pull Options
• Seller originated content push to target customers
• Paths: Web sites, email, mobile SMS, social media,
mobile apps, search
10

11. B2C Customer Ecosystem – Seller Side Push Options
B2C Seller Side Side Push Options
• Customer originated content search
• Paths: Seller websites, mobile apps ,social media,
search, third party websites
Branded
Websites
• Product info
• Content syndication
• Video
• Social content links
• Surveys
• Consumer / Expert
review
• Chat
• Games
• Coupons
Search
• Paid links
• Link Strategy
• Organic
search
Mobile
• Mobile web
• Apps
• Coupons
• Guided search
• Ringtones
• Games
• In-store search
• Chat
Personalized
Content
• Custom
content
• RSS
• Guided Search
• Ringtones
• Games
e-Commerce
• Guided
recommendations
• Auction
• eStore
• Affiliate marketing
• Comparative search
• Chat
• In-Store Search
Multi-media
• Entertainment
• You Tube / video
aggregators
• Interactive video
• Gaming/ Second
Life
• Product demo
Social
Media
• Facebook /
MySpace
• Blogs / Wikis
• Chat
• Forums
• Social Gaming
• Twitter
• Tagging /
Bookmarking
• Photo / Video
Sharing
Third Party
Websites
• blogs
• Expert review
• Consumer reviews
• Content
aggregators
• Applications / online
tools
• Reference sites
• Publishers
11

12. “According to iSuppli, Apple will sell 12.9 million iPads before the year ends. iSuppli predicted that
iPad unit volume will reach 36.5 million by 2011 and 50.4 million in 2012.”
Google is now selling smartphones at the rate of 36 million units per year..
According to a study commissioned by the mobile application store operator GetJar, the mobile
application market will reach $17.5 billion by 2012. By then, the number of mobile application
downloads will have also grown to nearly 50 billion from just over 7 billion in 2009.
iPad Sales Forecast, iPad News Hub, July20, 2010
Deciphering Android's Smartphone Sales Figures, Motley Fool, May 27, 2010
Mobile App Marketplace: $17.5 Billion by 2012, Read Write Web, March 17, 2010
How fast is the smartphone and app marketplace growing?

13. Smartphone message traffic has gone up six fold in two years

14. Consumers are quickly adopting smartphones and smartphone
apps as the primary tool for accessing the web
Mobile phones will overtake PCs as the dominant web access device worldwide by 2013 according to
a new forecast issued by research firm Gartner.
http://www.fiercemobilecontent.com/story/gartner-forecasts-mobile-web-access-will-surpass-pcs-2013/2010-01-13

16. The future is proprietary apps for automated payments, electronic
couponing, location search, customer alerts, and mobile ads…

17. Bob McCarthy Biography
17
Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a
software development and services company based in Cincinnati, Ohio.
ServiceWeb Systems is a mobile device and web development services
company based in Cincinnati, Ohio. SWSI uses onshore and offshore
resources to deliver custom smartphone and tablet apps quickly and cost
effectively.
Visit the SWSI website for videos and screen shots of previous projects or scan
the QR code below for contact information and links to our website.
http://www.servicewebsw.com/swsi_website/swsi_productdemos.html

18. Bob McCarthyBob McCarthy
bob.mccarthy@servicewebsw.combob.mccarthy@servicewebsw.com
513513--527527--48864886
Thank youThank you……