1. RE/MAX Mumbai – Gujarat – Maharashtra
BUILDING A SELLER PROPOSAL
SAHIL SHAH

2. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
WHAT TO INCLUDE
 Details on RE/MAX
 Challenges faced by the seller
 Why RE/MAX Broker Associate
 How to list with RE/MAX
 Exclusive Mandate
 List of Services
 Dangers of Overpricing
 Comparative Market Analysis
 Procedure

3. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
PROFILE-ROLE ON RE/MAX
 RE/MAX International
 RE/MAX India
 RE/MAX Region
 RE/MAX Franchise Office
 You as an Agent

4. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
CHALLENGES FACED BY SELLER
 Guidance of valuation
 Limited network of agents
 Sales requires continuous efforts
 Dealing and negotiating with number of agents
and buyers
 Limited Marketing Exposure
 Legal Paperwork

5. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
WHY RE/MAX BROKER ASSOCIATE
 Association with a brand
 Global Presence
 Customers of all types
 Collaboration with brokers
 No fixed costs – only success fees
 Trained and Professional Agents
 No motivation / monitoring required
 Exclusive web-space

6. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
TYPES OF MANDATE
 Open Mandate
 Exclusive Mandate

7. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
BENEFITS OF EXCLUSIVE MANDATE
 Results in higher selling price
 Allows agents to put signages
 Invest more in advertising
 Gives exposure to more agents
 Seller is better informed

8. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
LIST OF SERVICES
 Fliers – Design Centre
 Brochures – Design Centre
 Event based marketing
Buying in area
Investing in area
Why buy rather than rent
 Festival based marketing
Janmashtami
Independence Day
Dusshera
Diwali
 Web marketing
Google Adwords
Facebook Ads
LinkedIn Ads
Facebook Page and marketing
•Print media
ToI + Mirror
Indian Express
Regional newspaper
•Web Promotion on
Magicbricks
99acres
Indiaproperties
•Agents in the area
•Agents in the city – Associations, other top agents
•RE/MAX network in the city, country and internationally
iConnect – local agent, office, www.remax.in,
iConnect – other portals
BBM groups
•Corporate in the area
IT companies
Non IT companies
Other sources of business owners and buyers

9. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
 Email campaign
 SMS campaigns
 Open House
 ‘Deal of Month’ campaign
 ‘Just Listed’ postcards in the vicinity
 Signages to lead to the property
 Franchise office newsletter
 Sharing it on Slideshare

10. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
CHECKLIST TO MARKET A PROPERTY
Build your own checklist for buyer and seller
respectively

11. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
DANGER OF OVERPRICING
NEW 1) FINALLY SELLS
FRESH 2) LONGER TIME
OPEN TO ALL BUYERS 3) LESS MONEY
GREATEST INTEREST AND
ACTIVITY IN THE FIRST 30 DAYS
FAIR PRICE
UNDER PRICE
OVER PRICE

12. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
COMPARATIVE MARKET ANALYSIS
Your Listing: C-101, Kala Residency, Nr. Radio Mirchi, Satellite, Ahmedabad – 15
Your Listing Price Recommendation: Rs. 80,00,000
Address Bedrooms Baths
Square
Ft.
Parking List Price
Days on
Market
Property
Age
Kalasagar 4 2 1804 Y 88,00,000
Kala Heights 4 2 1788 N 83,00,000
Sharanam 4 2 1896 Y 80,00,000
Indraprastha 4 2 1/2 1912 N 77,00,000
Vraj Vihar 4 2 1692 N 90,00,000
Gokuldham 4 2 1692 N 75,00,000
Satellite Tower 4 2 1690 N 85,00,000
Average List Price: Rs. 85,00,000
Average Sold Price: Rs. 78,00,000
Average Sq. Ft: 1782

13. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
PROCEDURE
 Defining Contract type –
 Exclusive,
 Partial exclusive,
 Open mandated,
 Defining deliverables from RE/MAX for the same.
 Determining the Period of Contract/ mandate.
 Deciding Brokerage & other Financials.
 Brokerage charged may vary from property to property, depending upon
type of contract, commitments from RE/MAX, proportionate marketing
amd Advertising expenditure, etc.
 Signing of an MOU to that effect.
 Execution
 Settlement of payments.

14. REFLECTIONS OF GREATNESS
RE/MAX Mumbai – Gujarat – Maharashtra
Thank You
For any questions, you can always mail us at
helpdesk.mgm@remax.in