Leads generation in Real Estate following RE/MAX Methodology
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Leads generation in Real Estate following RE/MAX Methodology - Presentation by Gil Liran, VP Marketing, RE/MAX Israel. at The 4th RE/MAX Realty Rendezvous in Goa, India 2013
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Leads generation in Real Estate following RE/MAX Methodology
- 2. • Improve our business • Maximize our work time • Be practical! • Less talk – more action!!
- 3. • VP of Marketing – RE/MAX Israel • Real Estate School Director • Trained over 1,000 agents • 5+ years with RE/MAX • 11+ years training
- 4. • Goal setting • Building the Town Square • Commitment to action • Contact
- 5. • Goal 1 – total income in one year • Input 1 – average property price • Input 2 – average commission • Goal 2 – total transactions in one year
- 6. Goal 3 – total meetings in one year (Goal 2 X 10) The number 10 represents a ratio rule of thumb. It is not mathematical nor statistical. The ratio of sales & meetings may vary substantially from agent to agent, influenced by performance, ability, market conditions etc. and does not guarantee a formula for success.
- 8. • Highway 1 – Farming • Highway 2 – FSBO’s • Highway 3 – Expireds • Highway 4 – For rent • Highway 5 – Internet
- 9. • Highway 6 – Open Houses • Highway 7 – Local SOI • Highway 8 – Present clients • Highway 9 – Past clients • Highway 10 – Clients’ meetings
- 10. • 1-3 – Average • 4-6 – Good • 7-10 - Great • Most agents worldwide use 1-3 • If you’re using 7-10 you can leave the room and go get drunk…
- 11. • The knowledge gap is gone • Content and consistency are kings! • Relationships based on value • It takes money to make money • Become the “Trusted Advisor”
- 12. • The secret – follow up! • Marketing mail + phone call • Personal note • “How was the traffic this week?” • Open house • Every new exclusive listing – call • Every new sale – call
- 13. • Call your database • Goal – convert them to sellers • Talk to their rational • Know your numbers
- 14. • Choose & commit • Create & convert traffic • No more than 10 mts. a day! • Choose one – choose Youtube
- 15. • How to start? • Beginners • Intermediate • Advanced
- 16. • 100+ video tutorials • Youtube, Facebook, Google… • Special: Wordpress sites • Free of charge!!
- 17. • Most likely to recommend • Leverage the first 2 weeks • Script: • “By the way, if you happen to know anyone else who’s looking to sell or buy, I am always available to give them the best service possible.” • When? Every meeting
- 18. • The challenge – a system • When signing a deal: • Birthday • Christmas / New Year’s • Easter • Day of contract consummation • Enter into calendar • Call!!
- 19. • Organize a guest speaker • Set date & time • Invite clients via phone • Utilize e-mail + Social Media
- 20. • gil@yourdigitalagent.net • www.facebook.com/gil.liran • www.facebook.com/yourdigitalagent • @gilliran on Twitter • Gil.liran on Skype
- 21. • No excuses • Replace “why not” with “oh yes!” • Commit to 2 new highways • Take action!