Brisbane Shopify Meetup - 4th Oct 2018
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Presentation slides from the 'Social Media and Brand Building' Brisbane Shopify Meetup held on October 4th, 2018.
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Brisbane Shopify Meetup - 4th Oct 2018
- 1. BRISBANE SHOPIFY MEETUP BRISBANE MEETUP Thursday October 4th 2018 #ShopifyMeetup
- 3. #ShopifyMeetup WhoisAttendingthisShopifyMeetup? Over 650 people on the guest list. 20% 2% 15% 55% 8% I am a freelance or agency professional working with clients I am an app developer I am thinking of starting a business on Shopify I currently have a store on Shopify No answer
- 4. #ShopifyMeetup AbouttheHosts Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and Shopify Plus sites on all facets of their digital marketing, including Google AdWords, SEO, Pay Per Click, Social Media and more.
- 5. Join 6,000+ other Shopify merchants who have supercharged their sales with retargeting 6,000+ Shopify merchants have supercharged their sales with retargeting RETARGETING AUTOMATION FOR ECOMMERCE MEETUP EXCLUSIVE: CLAIM YOUR 10% DISCOUNT AT SHOELACE.COM
- 6. Build trust and increase conversions with customer reviews 😍 📈 Mobile-First Review Capture Customer Photos/Videos Integrate with Google & Facebook Automated Review Request Emails Grow With Us: Free setup, 30-day trial, $49/month!
- 7. HELPING YOU SELL MORE ONLINE Smart customer journey solutions that turn browsers into buyers and increase your profits.
- 8. #ShopifyMeetup AbouttheDrinksSponsor dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve been empowering global marketers with the tools and services that make it easy to get outstanding results. 150+ countries use dotmailer, with 70,000+ customers and 200+ employees. Find out more: www.dotmailer.com
- 9. #ShopifyMeetup Pursuit (formerly known as A Day with Shopify) brings together Shopify Partners and Developers for two days of peer learning focused on business growth and success. Each event is packed with: • Office Hours • Master class • Full day conference • Evening meetup November 8-9, 2018 Use code ONTOUR for 15% off Get your tickets today: pursuit.shopify.com
- 10. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Craig Somerville – “Five Tips in Five Minutes” Reload Media Ashton Tuckerman Youfoodz Steve Haase Shopify Sebastian Swaczynski Facebook
- 11. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Craig Somerville – ‘Five Tips in Five Minutes’ Reload Media Ashton Tuckerman Youfoodz Steve Haase Shopify Sebastian Swaczynski Facebook
- 12. Five Marketing Tips in Five Minutes For Social Media & Brand Building
- 14. Tip #1: Map Your Customer Journey How do your typical customers go on a purchase journey? Where are the gaps? 14 Need Recognition / Trigger What triggers occur within the customer that gets them starting to think about your products? Research How does that person go about their research from there? What questions do they want answered? Evaluation of Alternatives Who are they comparing you against? What factors go into a comparison of the alternatives? Online/Offline? Satisfaction? How satisfied are customers generally? Referrals? Online reviews? Testimonials? After Sale How is the after sale experience? What’s it like living with the product? What causes returns? The Sale How does the sale unfold? What final objections might come up?
- 15. 15 Tip #2 – Replicate & Improve on the Instore Are you answering your customers’ potential questions about: Sizing and fit? Delivery and Returns? How to Use the Product? Other Common FAQs? And are you doing that using the best method possible? (eg: video, photo, diagram, chart, text, live chat, 3D model). Content powers your brand!
- 16. 16 Tip #3 – Create Social Proof
- 17. Tip #4 – Social Remarketing Works
- 18. 18 Tip #5 – Setup Real-time Reporting But, make sure you’re choosing the right metrics for the campaign objective!
- 19. Our Top Five Tips For marketing your Shopify Store. 19 1 Map the Customer Journey Digital marketing works best when targeting behaviours. You need to understand what those are. 2 Improve on and Incorporate Aspects of the Instore Experience Think about how an instore experience might address certain stages of the buying process, and work hard to incorporate that into your Shopify store. 3 Create Social Proof Use the tools at your disposal to ensure that existing, happy customers are being encouraged to leave reviews and they’ll help produce content for your brand for you. 4 Remarketing Works Clever retargeting campaigns across channels really works. Platforms such as Shoelace and Google AdWords make it easy to launch and manage. 5 Create Real-Time Reporting Dashboards Platforms such as Google Data Studio allow for real-time performance insights that can be fed back into campaigns.
- 20. Any Questions? Presented by Craig Somerville Please feel free to connect with me: @ca_somerville www.linkedin.com/in/craigsomerville www.reloadmedia.com.au
- 22. Hello! I’m Ashton Rigg Tuckerman
- 23. I love long romantic walks to the fridge (86% of the reason why I work at Youfoodz)
- 24. My exotic accent, you ask? Straight Outta Cairns (pronounced ‘kehhhnz’)
- 25. Bachelor of Journalism (meaning I work in marketing)
- 26. Brand Marketing Manager @ Youfoodz - Make sure the ‘f’ in Youfoodz is lowercase - Keep our Social + Content game strong - Smashing sales targets
- 27. 2012 A Star Youfoodz is Born
- 29. Shopify Meetup - Brisbane October 4, 2018 Catching the Next Big Wave Mobile AR in eCommerce
- 30. Steve Haase Global Solutions Engineering Lead @SteveHaase
- 31. Why care about AR?
- 40. How Does It Work? ● Create 3D Model ○ Send a partner photos and dimensions ○ Costs from $100 and a few days per product ● Upload to 3D Warehouse ○ Link to associated product / variant ● Edit theme to enable AR Quicklook ○ Takes 1-2 hours ○ Detailed instructions
- 41. Limitations of AR Quicklook ● Products can only be placed on flat horizontal surfaces (like tables / floors) ● Products cannot be previewed on a person. AR Quick Look does not support trying on clothes, makeup, accessories. ● Only one product at a time can be viewed in AR.
- 44. Thanks!
- 46. #ShopifyMeetup Tonight’sSpeakers Our speakers and panel for tonight are: Craig Somerville Reload Media Ashton Tuckerman Youfoodz Steve Haase Shopify Sebastian Swaczynski Facebook
- 47. #ShopifyMeetup StayinTouch! To stay in the loop for future Brisbane Shopify Meetup events, you can: o Join the “Brisbane Shopify Meetup” group on Meetup.com o Follow the Reload Media twitter account @reload_media o If you registered for tonight, we’ll email you when the next one is on. Our next event will be in January 2019. Stay tuned for more details!
- 48. #ShopifyMeetup IT’S OFFICIAL– NEW WORLD RECORD!