Slides from the Brisbane Shopify Meetup August 2nd.

1. BRISBANE SHOPIFY MEETUP
BRISBANE
MEETUP
Thursday August 2nd 2018
#ShopifyMeetup

2. #ShopifyMeetup
Welcome!

3. #ShopifyMeetup
WhoisAttendingthisShopifyMeetup?
Over 200 people on the guest list.
23%
2%
9%
61%
5% I am a freelance or agency
professional working with
clients
I am an app developer
I am thinking of starting a
business on Shopify
I currently have a store on
Shopify
No answer

4. #ShopifyMeetup
AbouttheHosts
Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and
Shopify Plus sites on all facets of their digital marketing, including Google AdWords,
SEO, Pay Per Click, Social Media and more.

5. #ShopifyMeetup
AbouttheEventSponsor
Okendo is a customer ratings and reviews platform that is powering some of Shopify’s
fastest growing brands.
High growth Shopify retailers use Okendo to build shopper trust and excitement,
showcase customer experiences and compel buying action.
Find out more: www.okendo.io

6. #ShopifyMeetup
AbouttheDrinksSponsor
dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve
been empowering global marketers with the tools and services that make it easy to get
outstanding results.
150+ countries use dotmailer, with 70,000+ customers and 200+ employees.
Find out more: www.dotmailer.com

7. Join 6,000+ other Shopify
merchants who have
supercharged their sales
with retargeting
6,000+
Shopify merchants
have supercharged their
sales with retargeting
RETARGETING AUTOMATION FOR ECOMMERCE
MEETUP EXCLUSIVE: CLAIM YOUR 10%
DISCOUNT AT SHOELACE.COM

8. #ShopifyMeetup
Pursuit (formerly known as A Day with Shopify) brings together Shopify Partners
and Developers for two days of peer learning focused on business growth and
success.
Each event is packed with:
• Office Hours
• Master class
• Full day conference
• Evening meetup
November 8-9, 2018
Use code ONTOUR for 15% off
Get your tickets today:
pursuit.shopify.com

9. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Shalm Harold
Amazing Oils
Gavin Ballard
Disco
Tracy Kaur
Shopify

10. #ShopifyMeetup
Matt Goodman Okendo

12. ➔ How can retailers build
defensible, differentiated
businesses in hyper competitive
markets?
1. Build customer communities
2. Focus on customer loyalty
3. Optimise customer experience
Features At A Glance
Automated Review
Requests
Product Ratings &
Reviews
Customer Photos &
Videos
Customer Incentives Questions & Answers Helpdesk Integration

13. https://overtone.co/pages/reviews
188,000
followers

14. Onsite: Homepage,
Product Page,
Reviews Page
Support: Route
reviews for triage
Loyalty: Points
visible within
loyalty apps
Marketing:
Facebook/Instagram,
Google Search,
Google Shopping,
Retargeting

15. 30-Day Free Trial
Pay Monthly
Free Site Preview
Free Setup/Migration

16. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Shalm Harold
Amazing Oils
Gavin Ballard
Disco
Tracy Kaur
Shopify

17. #ShopifyMeetup
Pursuit (formerly known as A Day with Shopify) brings together Shopify Partners
and Developers for two days of peer learning focused on business growth and
success.
Each event is packed with:
• Office Hours
• Master class
• Full day conference
• Evening meetup
November 8-9, 2018
Use code ONTOUR for 15% off
Get your tickets today:
pursuit.shopify.com

18. #ShopifyMeetup
Shalm Harold Amazing Oils

30. #ShopifyMeetup
Gavin Ballard Disco

31. Preparing for the
Retail Season
Gavin Ballard - Disco (@gavinballard)
Brisbane Shopify Meetup
2nd August 2018

32. 1. Leverage Your
Transactional Emails.
2. Help Customers Spread
The Word.
3. Create Evergreen
Product Launches.

33. 1. Leverage Your
Transactional Emails.
2. Help Customers Spread
The Word.
3. Create Evergreen
Product Launches.

34. Transactional Emails
=
Relationship Builders

35. Order placed
Order cancelled
Order updated
Order shipped

36. Order placed Payment approved Order shipped
Order cancelled Proofs available
Order updated Proofs approved
Artwork provided Order produced

37. Order placed Payment approved Order shipped
Order cancelled Proofs available Order followup
Order updated Proofs approved 6 week discount
Artwork provided Order produced 11 month discount

41. Reduced support inquiries
Gathered valuable feedback
Increase in repeat purchases
Better customer UX

42. Map out current emails
Improve content and branding
Add functionality
Add suggestions and offers

43. 1. Leverage Your
Transactional Emails.
2. Help Customers Spread
The Word.
3. Create Evergreen
Product Launches.

47. Direct sales
Increased social sharing
Built valuable links

48. Find the “cool”
Make it easy

49. 1. Leverage Your
Transactional Emails.
2. Help Customers Spread
The Word.
3. Create Evergreen
Product Launches.

51. Increased sales
Recurring revenue

52. Develop time-sensitive product
Automate regular campaigns

53. 1. Leverage Your
Transactional Emails.
2. Help Customers Spread
The Word.
3. Create Evergreen
Product Launches.

54. gavinballard.com/autopilot

55. Thanks!
@gavinballard

56. #ShopifyMeetup
Tracy Kaur Shopify

57. Preparing for the Retail Season
Tracy
Launch Engineer, APAC

58. Are you prepared for a tidal wave of site
traffic?

59. #sales
Get Set... Get Seen... Get Selling
How to prepare...

60. Key Dates
September - Spring
Father's Day
October -
Christmas in stores
Halloween
November -
MOVEMBER
December -
Christmas
January - Holidays
Back to School
February -
Valentines
BF
CM

61. Retail isn’t dead, it’s
changing

62. Every business has a story to tell - what’s yours?
Source: Advertising on Instagram
When creating a brand story you’ll
want to think about:
• Why do you do what you do?
• What makes you different from
your competitors?
• What do you have to offer that’s
different?
• What’s your mission?

63. Messenger
When they want it, how they want it, and fast
Customers expect a buy anywhere experience
Buy Button

64. Prepare
WHY
it’s important to
market your store
/ products
WHAT
marketing
channels should
be used
HOW
best to use those
channels
WHAT’S NEXT
once you’ve
created a
campaign, what
else should you
focus on

65. • Product page: advertise
through Instagram photo
ads or Facebook image
link ads.
• Collection page:
advertise through
Instagram carousel ads
and stories, or Facebook
collection ads.
• Home page: advertise
through Instagram video
ads and stories, or
Facebook video ads and
canvas ads.

66. Learn as much as
possible.
Free Shopify training to
help you build and grow a
profitable business
https://www.shopify.com
/academy

67. • Optimize Images
• Combine Multiple CSS
and Javascript Files Into
One
• Render-Blocking
Elements
• Reduce the Number of
Apps, Plug-Ins & Scripts
Get your site ready
Page speed optimization

68. What are your goals
for the upcoming
retail season?
200 likes on a Facebook post
1,000 Instagram followers by
the end of the month
1 tag by a customer with their
product this week
100 email subscriptions this
summer
$5000 in sales using X promo
code

69. Thanks!
@tracykaur

70. #ShopifyMeetup
Panel Question Time!

71. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Shalm Harold
Amazing Oils
Gavin Ballard
Disco
Tracy Kaur
Shopify

72. #ShopifyMeetup
StayinTouch!
To stay in the loop for future Brisbane Shopify Meetup events, you can:
o Join the “Brisbane Shopify Meetup” group on Meetup.com
o Follow the Reload Media twitter account @reload_media
o If you registered for tonight, we’ll email you when the next one is on.
Our next event will be in October 2018.
Stay tuned for more details!

73. #ShopifyMeetup
Thanks for Coming!