DICON DIGITAL ADVERTISING PVT LTD

1. Increasing Margins Through Cost-Effective and Scalable Digital Marketing Solutions Your Extended Digital Marketing Team January 2011

3. Present product offering

4. Present our credentials and fit

5. Outline how we will work with youDocument Outline

6. POV on Industry Landscape

7. More elements in paid search Local search gaining prominence – key factor for Google’s increasing desire to be a destination page Growth of Facebook & LinkedIn Explosion of Mobile ads Continued growth of behavioral marketing (email) Our POV on Digital Marketing..2011 Trends..

8. Consumers are increasingly turning to internet to look for local business information “Local search” is among the fastest growing internet media Source: Local Search Study Results at SMX EastBy Matt McGee on Oct 10, 2010

9. Finally, social media usage is on an increase across all consumer segments. Source: Harris Interactive, 2010

11. Can you keep pace with Google & Bing?

12. How about new networks and devices?

13. More sophisticated client

14. Looking under the hood

15. Questioning every piece of data (not to mention suggesting bid changes )

16. Threat of taking in-house

17. More time spent on fire-fighting

18. Less time on strategy

19. Less client face time

20. Eroding margins

21. Highly competitive marketplace

22. Economic uncertaintyWhat this means to you..

24. Be your extended digital marketing team taking care of operational aspects.

25. Cost-effective offering using optimal resources from Chicago and India

26. If required, white labeled dedicated staff with your agency’s email ID

27. Benefits to you

28. Increased margins

29. Ability to scale quickly

30. Reduced risk in uncertain economy (no hiring and firing)

31. Additional savings relating to recruiting & training

32. More time spent on client strategy (less on fire-fighting)

33. More client face time

37. Competitive Research

38. Forecasting (regression model)

39. 3rd party tools, like Adgooroo

40. Day, week, month, quarter, YTD budgets

41. Estimated vs. Actual

42. Performance insights

43. Test results

44. Executive dashboards

45. Right mix of product, consumer, keyword type (brand, generic) and other types of ad groups

46. Develop ad groups & hierarchy

47. Understanding consumer queries

48. Keyword expansion, including long tail, misspellings, negative keywords

49. 3rd party research tools, like Wordtracker

50. Automated vs. Manual bidding

51. Budget monitoring

52. Understanding consumer needs

53. Compare competitors’ copy

54. Landing page recommendations

55. Landing page verification

56. Potential A/B testing

58. On-page & off-site analytics

59. Identify top keywords by volume and relevance

60. Map keywords to relevant pages

61. SERP, traffic, ranking

62. Meta-tags, content recommendations

63. Indexation, sitemap

64. Graphics & image labeling

65. Site design & architecture recommendations

66. Social Bookmarking

67. Directory Listings

68. Blog posting

69. Article submission

73. Click-path analysis

74. Consumer lifecycle analysis

75. Modeling traffic, ranks & ROI

79. We offer outsourcing services to our agency partners in the areas of

80. Paid Search

81. SEO

82. Social Media Advertising, and

83. Web analytics

84. Our relentless focus on quality is enabled by:

85. Well defined processes

86. Highly trained specialists teams (reporting, campaign build, etc.)

87. Dedicated quality control team and compliance

88. Propriety apps in the areas of Project Management and Quality Control

90. General operations manual covers every area where we support you

91. Custom design operations manual for every client

93. Skilled specialists (e.g., keyword development, copy creation, bid management)

94. Stringent recruiting process – engineers (analytical skills), MBA (project management and communication skills) or mass communication (creative skills)

95. Well-developed training program

96. More than 100 years of combined internet marketing experience

97. Refined campaign management process developed over 1000’s of client campaignsKeyword Development Copy / Content Creation Client Relationship Manager Trafficking Reporting Project Manager Analytics On-page Optimization Off Page Optimization

99. Platform and application agnostic

100. Ability to quickly learn tools used by client

101. Proprietary Project Management tool in development

103. The People Jyo Etikala – Digital Marketing Operations Jyo runs our digital marketing operations and is responsible for overseeing implementation of client campaigns. She is actively involved with hiring and training our talent. In addition, she leverages her years of operations experience to develop our company’s operations manual and guide our process improvement team. Jyo has a BE in Computer Science and MBA in Finance and Operations. She lives in Chicago. Sagar– SEM Operations Sagar is our SEM Operations lead. He runs our paid and local search operations and manages the specialists teams. He has vast search experience having worked in various capacities at companies such as NetElixirand Dot Ahead Technologies, His ability to articulate creative solutions to difficult problems makes Sagar both a visionary and a leader.

104. How We Work With You

106. Interacts with our team of skilled specialists Campaign Structure Keyword Development Account Manager Copy / Content Creation Trafficking Account Manager Client Relationship Manager Reporting Agency Teams Account Manager Project Manager Analytics On-page Optimization Account Manager Off Page Oprimization

107. How we work with you? Use project management tool to assign and take tasks Keep updated on status Post deliverables Pose questions Quality Control and Process Improvement team constantly monitors to ensure quality of deliverables Weekly reports & status calls with leadership team Quarterly review of What worked? What can we improve?

108. Contact

109. Contact Us www.DiConInteractive.com (773) 759-8300 Jason Poblocki Jason.p@DiConInteractive.com Babu Monie babu@DiConInteractive.com