1. Mobile Technology and
Trends
Sungmoon Cho (twitter.com/sungmoon)

2. Feature Phone vs
Smart Phone?

3. Feature Phone vs
Smart Phone?

4. Feature Phone vs
Smart Phone?

5. Feature Phone vs
Smart Phone?
400-Mhz CPU 400+Mhz
Proprietary OS Independent
Phone call, Email,
Main Use
Music, Camera Applications
Customer
Low Income High Income
Segment
Java, Brew App Type Native Apps
App Store
Operators OS owners
Owners

6. Smart Phone Operating
Systems
Application
OS Value
Language
Windows Mobile Desktop-like Expereince C/C++
BlackBerry Enterprise Mobility Java
iPhone Smart Phone for Consumers Objective C
Symbian European Smart Phone C/C++
Open Platform for Mid to High-end
Android Smart Phones
Java
Linux Linux is Still Alive C/C++

7. Smart Phone Trends
RIM is still the #1 platform in Market Share. However, iPhone
has much more application downloaders (no wonder). MS share
keeps going down.
http://www.businessinsider.com/chart-of-the-day-us-share-of-smartphone-platforms-2010-3 http://blog.nielsen.com/nielsenwire/consumer/nielsen%E2%80%99s-new-app-playbo

8. Application Download
Channels

9. Feature & Smart Phone
Market Projection
http://www.businessinsider.com/chart-of-the-day-smartphones-vs-feature-phones-2010-3

10. Industry Ecosystem
(Before)

11. Industry Ecosystem
(Before)
Coding

12. Industry Ecosystem
(Before)
Coding Porting

13. Industry Ecosystem
(Before)
Coding Porting Aggregator

14. Industry Ecosystem
(Before)
Coding Porting Aggregator Carrier

15. Industry Ecosystem
(Before)
Coding Porting Aggregator Carrier Consumer

16. Industry Ecosystem
(Now)

17. Industry Ecosystem
(Now)
Coding

18. Industry Ecosystem
(Now)
Coding App Store

19. Industry Ecosystem
(Now)
Coding App Store Consumer

20. Number of Applications

21. How much do people
make?
$4.99
Free trial / full version
$200,000 / month

22. Developer Case Study -
Tapulous
• #1 most popular game for iPhone & iPod touch
for 2008
• #3 most popular app overall for the US
• #2 most popular app on the App Store
worldwide, after only Facebook)
• 5 million unique installs on Tap Tap Revenge!
• 100,000 paying customers
• 100 million app downloads in 90 days

23. Developer Case Study -
Zenonia
• Developed by a Korean
developer - Gamevil
• A sequel to a original game
- Zenonia
• #1 Game in Top Grossing
($4.99 per copy)

24. Finally, developers can focus on
what they can do best

25. Desktop vs Mobile?

26. Desktop vs Mobile

27. Mobile-oriented
Applications - Foursquare
12 ppl company. Yahoo offered $100 million
http://www.youtube.com/watch?v=0aCkVrsA6vM

28. Success on Mobile -
Cardio Trainer
GPS
Web Integration
Facebook Integration
In-application purchasing
http://www.youtube.com/watch?v=jvH8W9R7CRQ