1. … or 5 ways to make or save thousands with IT
Charlie Gunningham

2. SHOW. ME. THE. MONEY!
Make Email work
Half your Ads are wasted
Dominate the Google
Use free Word enewsletters
Discover the Cloud

3. 1. Free yourself from Email!

4. 1. Free yourself from Email!

5. Email Karma 
Mono Task. Stop interruptions.
Check email 3x/day. Turn off!
Filter phone calls
Use AwayFind.com
MULTITASKING IS BAD (seriously)

6. 2. “Half my Ads are wasted…
(but I don’t know which half!)”
William Lever, founder Lever Soap Company, 1886
William Hesketh
Lever, 1st Viscount
Leverhulme,
(1851 –1925)

7. Golden Age of advertising
1. Print 2. Radio 3. TV

8. Today
Divergent Media

9. Facebook Ads
Facebook.com / advertising / create an ad

10. Google Adwords
google.com/adwords
“nedlands real estate”
Adwords: Domain, REIWA
Organic Search (natural/free results)
Realestate.com.au
Reiwa.com
Domain.com.au
Realestateview.com.au
Rossen.com.au
Shellabears.com.au
gdre.com.au
Myhome.com.au (now shut down)

11. Advertising ROI 
CPM. Measure it.
Target it. No waste.
Google Adwords.
Facebook Ads.
Be strict on ads 2012. Half it.

12. 3. Dominate the Google
87% of searches are on Google

13. Page 1 is all that counts
Adwords - SEM
Organic Search - SEO
Google Places
Your name “googled”

14. “charlie gunningham”
23k results… 1st page is:
LinkedIN
Facebook
aussiehome
Twitter
SmartCompany
Great Expectation
Reiwaviews (blog)
Gunninghams.com
Google+
Naymz

15. 4. free enewsletters

16. Consumer Behaviour theory
Primacy. “what they think of you”
Recency. “how recently they’ve thought of you”
Enewsletter
1. Client database
2. Create content & send
WORD / OUTLOOK – mail merge. Easy!

17. email merge in WORD
Write your enews as a WORD doc.
MAILINGS Tab: Start Mail Merge / Select Recipients
/ Preview / Finish & Send

18. Keeping in Touch = Business
Virtually no cost.
Don’t compete.
Keep it regular.
Be the local hero.

19. 5. Cloud Computing

20. Cut IT costs by a factor of 10
Automated off site back ups.
Hosted email.
Hosted file server.
Access from anywhere.
Hosted virtual desktop.

21. and NO PAIN!
Everything done for you.
All set up easily.
$10-$15/user/month.
(use local Perth companies)

22. SHOW. ME. THE. MONEY!
Make Email work
Half your Ads are wasted
Dominate the Google
Use free Word enewsletters
Discover the Cloud

23. For more, just email me: charlie@reiwa.com.au
… but I won’t answer right away! 