Digital Commerce starts with Creel
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This document discusses Creel, a digital wallet that allows users to organize, exchange, and spend various digital assets like loyalty points and in-game credits. It notes that billions of digital assets remain unused due to the lack of a single wallet. Creel aims to address this by integrating easily into apps and games through just 5 lines of code, allowing users to convert their digital assets into purchases within those platforms. A 4-week pilot saw increased user engagement, retention, and revenues for the game developer that integrated Creel.
