1.
v
COMPANY CONFIDENTIAL 1
DIGITAL COMMERCE STARTS WITH...

2.
What is Creel?
Creel is a social
monetization system
that merchants add to
their website or mobile
app at no cost
1.
With this simple plug-
and-play solution their
customers can trade
any type of virtual
currency while also
extending their time on
the merchant’s
platform
2.
The users allocate
the amount of virtual
currencies they want
to use through Creel.
These funds can now
be redeemed instantly
across any platforms in
every available
currency
3.
For merchants and
users alike, this global
system gives instant
value to unused assets
and adds purchasing
power for the
consumer
4.
COMPANY CONFIDENTIAL 2

3.
OUR CREW
Thomas Labenbacher Anton Schmidbauer
Reinout te BrakeSusanne Waldau
Franz Jachim
COMPANY CONFIDENTIAL 3
CEO CTO COO
Biz Dev Director Advisor

4.
Everyone has digital
assets such as airmiles,
loyalty points, in-game
credits etc.
Billions of digital
assets therefore
remain unused
Unspent digital assets
represent a real
monetary value
No other solution
has extensive
offering of products
which digital assets
can be spent on
CURRENT SITUATION
COMPANY CONFIDENTIAL 4

5.
GLOBAL LOYALTY MARKET
MARKET SIZE IN $BN
900Millions of customers
... waiting for relevant
services such as gaming,
music, video & online
publications
25%of loyalty systems
reward engagement
70%of consumers ready
to change behaviour
WRONG INCENTIVE
How important are coupons
or rewards that I can use
where I want?
Reward me instantly with
digital goods?
60% of brands
Important to 80% of consumers
60% of brands
Important to 80% of consumers
OPPORTUNITYWITH
CREEL!
COMPANY CONFIDENTIAL 5

6.
A LITTLE ANECDOTE
“Being a Plants vs Zombies buff,
going through each level with military
precision, I am not one for loosing. When
my credits were running out the other day,
and I simply couldn’t use any power-ups to
complete the level, I wished there was a way
I could’ve use loyalty points to get ahead of
the game. Creel would have been the
perfect solution.”
- Reinout te Brake
co-founder iQU, investor
& gaming guru
COMPANY CONFIDENTIAL 6

7.
ONE SOLUTION FITS ALL
• Everyone has digital
assets; e.g. collecting
them through their
favourite loyalty programs
(Miles & More, Tesco
Club, Nectar, Deutschland
Card etc.), buying them
in games or earning them
through activities
• By signing up to Creel
you not only grow your
revenues on exchange,
but increase engagement,
gain and retain customers,
resulting in increased Life
Time Value (LTV)
• Creel lets your customers exchange their
loyalty points for any products offered by you
COMPANY CONFIDENTIAL 7

8.
ECOSYSTEM REDEEM
POINTS
CREEL
airmiles
collect social /
digital assets
multi-partner
programs
loyalty
programs
CONSUMER
I. Exchange
spend
earn
II. Earn digital
assets through
offers on Creel
(advertisement)
Consumers can send assets to any personal contact via email, mobile, Facebook,
Twitter, etc, thereby stimulating social engagement & promotion
earn
COMPANY CONFIDENTIAL 8
€
£

9.
TURNING CHURN INTO PROFIT
€
€
€
€
€
€
€
€
merchant (if wanted)
to have a closed
to drop off, you are able to
The players
You keep the
Creel offers the
ecosystem
When gamers are about
retain them by cross-promotion
& virtual currency
exchange through Creel,
allowing them to take any
currencies across your
game portfolio
keep playing &
spending
players and the
revenuesCOMPANY CONFIDENTIAL 9

10.
BUSINESS MODEL
PROMOTION
MERCHANT USER CREEL
SPENDING
MERCHANT CREEL USER
LOYALTY PROGRAM
Multi - partner
program (collecting)
10 POINTS
(€1)
10 SILVER
SETTLEMENT
€1 - 0.7 = €0.3
Creel takes 30% the value of the transaction
0.7 (70% of the value
of the transaction)
GAME CURRENCY*
( earn, buy etc.)
10 GOLD 10 GOLD
exchange
exchange
10 SILVER
10 SILVER
Engagement through exchanging
digital assets with other users
GAME CURRENCY*
( earn, buy etc.) 30 DIAMOND 30 DIAMOND 10 SILVER
* RATE TO BE SET BY MERCHANT
Promotions offered by merchants
1
2
3
MONETISATIONENGAGEMENT
COMPANY CONFIDENTIAL 10

11.
MAKING IT EASY
The game is downloaded by the
consumer in the store. In the game
the consumer will be informed,
that he can use Creel and will be
prompted to open a Creel account
Creel will prompt the user to
connect the virtual currencies/
apps the consumer is using
Now Creel can be used across all
the partners of Creel
Scenario - using Creel when running
out of credits
The app informs the consumer that
he has not enough currency to
continue
Would he like to continue with
Creel?
If yes, the back-end of Creel will automatically
take the following steps:
a) The system will try to monetise by exchanging virtual
currency in the Creel wallet (e.g. loyalty points), for the game
currency (Monetisation)
b) If there is no match from monetisation, Creel will try to find
another Creel user who would like to exchange (Engagement)
c) If no Creel users can be matched, the game developer (if he
approves) will offer credits to make sure the consumer is staying
in the game (Promotion)
d) If none of these options exist, the user will be asked e.g. to
watch an advert and will receive the virtual currency he needs
(Advertising)
1 2
3
4
COMPANY CONFIDENTIAL
11

12.
BUSINESS CASE*
15 mio loyalty program users
Overlap between game & loyalty is
potentially 2 mio
Of 2 mio, 30% will use Creel
€1.3 p.m will be spent in the game
Potential revenue for my game:
15 mio loyalty program users
Out of 13 millions 1 may be able to acquire
1.3 p.m will be spent in the game
Potential extra revenues for my game:
EXISTING USER
NEW USER
600K
users
€760K
p.m.
250K
users
€325K
p.m.
Total benefit of
€1,085 mio p.m.
*Example UK
COMPANY CONFIDENTIAL 12

13.
ROADMAP 2015 - 2016
PRODUCT
Viral marketing services (GetSocial
integration)
SERVICE
User sends or requests in-game
currency from a friend outside of the
app
User requests in-game currency from
the community within the app
PARTNERING
Select value chain service to be
added
BENEFITS
Retention and monetization
PRODUCT
Creel voucher solution
SERVICE
Users get voucher for an
activity and can exchange or
transfer it to the game
MARKETING
Promoting service via TV
campaigns and online
advertising with RTL Group
PARTNERING
Start integration with technical
provider of loyalty programs
BENEFITS
Service extension
PRODUCT
Creel advertising solution
SERVICE
User can load his Creel wallet with virtual
currencies through activities, i.e fill out
a survey and get 100 credits
BENEFITS
Creel, a marketing tool for user acquisition
SEPT
OCT-NOV
DEC-JAN
FEB-MAR
PRODUCT
Creel Exchange Service
FOCUS
Start integration of games
Start integration of loyalty
programs
BENEFITS
Engagement and promotion
COMPANY CONFIDENTIAL 13

14.
ROLLOUT 2015 - 2017
AUSTRALIA
SOUTH KOREA
SOUTHAFRICA
TURKEY
CHINA
RUSSIAGERMANYUNITED
STATES
BRAZIL
UNITED
KINGDOM
2015/2016 COUNTRY ROLLOUT
2017 COUNTRY ROLLOUT
COMPANY CONFIDENTIAL 14

15.
MULTI - PARTNER
LOYALTY PROGRAM
COMPANY CONFIDENTIAL 15
(Multi-Partner)
Loyalty Program*
Media
Partner*
Target
Launch*
Potential
Gamer/Market (mn)
GERMANY
UNITED
KINGDOM
EUROPE
RUSSIA
TURKEY
BRASIL
Country
Com
ing
soon
10 10 10 10 10
10 10 10 10 10
10 10 10 10 10 10
10 10 10 10 10 10
10 10 10 10 10
10 10 10
10 10 10 10
2016
2016
2016
*Changes may be applicable
2015
2015
2016

16.
TRANSPARENT
& SEAMLESS
No hidden fees,
no extra fees to
third parties
(Apple, Google
etc)
The exchange
is simple and
transparent for
both merchant
and consumer
Business model
and earnings are
easily managed
and converted
to your bottom
line
Integration is
fast and easy;
only 5 lines of
code is required
There are no
fees to sign
up to Creel
1 2 3
4 5
COMPANY CONFIDENTIAL 16

17.
GET STARTED NOW WITH CREEL
COMPANY CONFIDENTIAL 17

18.
DIGITAL COMMERCE
STARTS WITH CREEL
www.creel.me
info@creel.me
COMPANY CONFIDENTIAL