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The Importance of Expectation-
  Perception Fit for Leadership
  Effectiveness across Cultures
Regina Eckert, Center for Creative Leadership
Felix C Brodbeck, Ludwigs-Maximilians-Universitaet, Muenchen
Marian N. Ruderman, Center for Creative Leadership
William A. Gentry, Center for Creative Leadership
Philip Braddy, Center for Creative Leadership




        2011 Center for Creative Leadership. All rights reserved.
Implicit Leadership Theories

 Implicit leadership theory (ILT; Lord & Maher, 1991)
 • Individuals have deeply embedded assumptions
    (ILT’s/prototypes/schemata/expectations) as to what characterizes
    outstanding (good/effective) leaders.
 • People use ILTs to understand and recognize leadership in others. Thus,
    leadership effectiveness emerges from the fit between what others expect
    of an (effective) leader and the perception they have of the occupant of a
    leadership position.
 Empirical Evidence:
 • Leadership expectation-by-perception fit relates to perceptions of
    leadership performance (e.g., Epitropaki & Martin, 2005; Offermann,
    Kennedy, & Wirtz, 1994)



                                                                             2
2011 Center for Creative Leadership. All rights reserved.   2
Culturally-endorsed leadership theories


 GLOBE (House et al.,2004; Chhokar, Brodbeck & House, 2007):
 • Cultures differ in terms of the values they hold
 • Societal values are reflected in the expectations that people in different
   cultures have of effective leaders.
 • Some elements of leadership expectations (charismatic + team-oriented)
    are strongly endorsed across all cultures  “universal”; some others are
    culturally contingent  “culture-specific”.

 But how do these cultural differences play out for leader effectiveness?




                                                                                3
2011 Center for Creative Leadership. All rights reserved.   3
Open question around CLT’s and Leader
 Effectiveness

 Little research on the underlying psychological mechanisms and cross-cultural
    variation of the theoretically postulated “fit” effects.
 Various questions in this area need to be addressed:
 1. Is perfect congruence always desired, or would it be beneficial to exceed
    expectations on some dimensions of leadership?
 2. What is the impact of not meeting expectations on leader effectiveness? Is
    it the same for universal and culturally-endorsed dimensions?
 3. Do postulated fit effects hold up in the same way for culturally-universal as
    compared to culture-specific dimensions of ILTs, or are they of a different
    type?

 Recent progress with polynomial regression and response surface analysis
 (RSA; Edwards, 2007) has opened an avenue for studying questions about fit
 in a scientifically sound way.


                                                                                4
2011 Center for Creative Leadership. All rights reserved.   4
Method

Development and validation of a 360-degree feedback tool “Global Leader
View” measuring leadership expectations (in analogy to GLOBE) and
perceptions of a target leader


                                CFA FOR GLOBAL LEADER VIEW
                                                            Expectations (n=1813)   Perceptions (n=1808)

                                                              χ2(5,362) = 2169,       χ2(5,362) = 2154,
 Chi-square
                                                                    p<.001                  p<.001
 Confirmatory Fit Index                                            CFI = .93               CFI = .93
 RMSEA                                                          RMSEA = .05             RMSEA = .05
 Standardized RMR                                                SRMR = .04              SRMR = .04


                                                                                                           5
2011 Center for Creative Leadership. All rights reserved.              5
Method


Data from 502 Direct Report raters (subordinates) from 64 countries, rating
159 managers
IV: Expectations and perception ratings on 4 dimensions of leadership:
          -     Charismatic (universal)
          -     Team-oriented (universal)
          -     Hierarchical (culture-specific)
          -     Autonomous (culture-specific)
DV: Leader effectiveness ratings
Analysis: Polynomial regression with response-surface analysis




                                                                              6
2011 Center for Creative Leadership. All rights reserved.   6
Results: Universal leadership dimensions
                                                                      P=E
                                                            P=E




 Perceptions of actual performance are a better predictor of leadership
 effectiveness than expectation-by-perception fit (or expectations alone).


                                                                             7
2011 Center for Creative Leadership. All rights reserved.         7
Results

                                      P=E

                                                                            P=E




             P>E
                                                                      P>E
                                                            E>P
                                                                                  E>P




 Leadership effectiveness is rated highest when fit is maximal. Discrepancies in
 either direction are negatively associated with effectiveness


2011 Center for Creative Leadership. All rights reserved.         8
Implications

 Implication for theory:
 • The classic fit hypothesis of ILT seems to hold only for dimensions that are
    culturally contingent, not for those that are universally endorsed

 Implications for practice:
 • Good cross-cultural leadership is a mix of being charismatic and team-
    oriented and responding to others’ expectations
 • Confirms that there’s no cook-book style of global leadership

 Implications for future research:
 • Longitudinal research needed to enable causal relationships
 • Multilevel research to examine specific impact of cultural values on these
    relationships (need method for this…)

2011 Center for Creative Leadership. All rights reserved.   9
Thank you!




2011 Center for Creative Leadership. All rights reserved.   10
2011 Center for Creative Leadership. All rights reserved.   11

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The Importance of Expectation- Perception Fit for Leadership Effectiveness across Cultures

  • 1. The Importance of Expectation- Perception Fit for Leadership Effectiveness across Cultures Regina Eckert, Center for Creative Leadership Felix C Brodbeck, Ludwigs-Maximilians-Universitaet, Muenchen Marian N. Ruderman, Center for Creative Leadership William A. Gentry, Center for Creative Leadership Philip Braddy, Center for Creative Leadership 2011 Center for Creative Leadership. All rights reserved.
  • 2. Implicit Leadership Theories Implicit leadership theory (ILT; Lord & Maher, 1991) • Individuals have deeply embedded assumptions (ILT’s/prototypes/schemata/expectations) as to what characterizes outstanding (good/effective) leaders. • People use ILTs to understand and recognize leadership in others. Thus, leadership effectiveness emerges from the fit between what others expect of an (effective) leader and the perception they have of the occupant of a leadership position. Empirical Evidence: • Leadership expectation-by-perception fit relates to perceptions of leadership performance (e.g., Epitropaki & Martin, 2005; Offermann, Kennedy, & Wirtz, 1994) 2 2011 Center for Creative Leadership. All rights reserved. 2
  • 3. Culturally-endorsed leadership theories GLOBE (House et al.,2004; Chhokar, Brodbeck & House, 2007): • Cultures differ in terms of the values they hold • Societal values are reflected in the expectations that people in different cultures have of effective leaders. • Some elements of leadership expectations (charismatic + team-oriented) are strongly endorsed across all cultures  “universal”; some others are culturally contingent  “culture-specific”. But how do these cultural differences play out for leader effectiveness? 3 2011 Center for Creative Leadership. All rights reserved. 3
  • 4. Open question around CLT’s and Leader Effectiveness Little research on the underlying psychological mechanisms and cross-cultural variation of the theoretically postulated “fit” effects. Various questions in this area need to be addressed: 1. Is perfect congruence always desired, or would it be beneficial to exceed expectations on some dimensions of leadership? 2. What is the impact of not meeting expectations on leader effectiveness? Is it the same for universal and culturally-endorsed dimensions? 3. Do postulated fit effects hold up in the same way for culturally-universal as compared to culture-specific dimensions of ILTs, or are they of a different type? Recent progress with polynomial regression and response surface analysis (RSA; Edwards, 2007) has opened an avenue for studying questions about fit in a scientifically sound way. 4 2011 Center for Creative Leadership. All rights reserved. 4
  • 5. Method Development and validation of a 360-degree feedback tool “Global Leader View” measuring leadership expectations (in analogy to GLOBE) and perceptions of a target leader CFA FOR GLOBAL LEADER VIEW Expectations (n=1813) Perceptions (n=1808) χ2(5,362) = 2169, χ2(5,362) = 2154, Chi-square p<.001 p<.001 Confirmatory Fit Index CFI = .93 CFI = .93 RMSEA RMSEA = .05 RMSEA = .05 Standardized RMR SRMR = .04 SRMR = .04 5 2011 Center for Creative Leadership. All rights reserved. 5
  • 6. Method Data from 502 Direct Report raters (subordinates) from 64 countries, rating 159 managers IV: Expectations and perception ratings on 4 dimensions of leadership: - Charismatic (universal) - Team-oriented (universal) - Hierarchical (culture-specific) - Autonomous (culture-specific) DV: Leader effectiveness ratings Analysis: Polynomial regression with response-surface analysis 6 2011 Center for Creative Leadership. All rights reserved. 6
  • 7. Results: Universal leadership dimensions P=E P=E Perceptions of actual performance are a better predictor of leadership effectiveness than expectation-by-perception fit (or expectations alone). 7 2011 Center for Creative Leadership. All rights reserved. 7
  • 8. Results P=E P=E P>E P>E E>P E>P Leadership effectiveness is rated highest when fit is maximal. Discrepancies in either direction are negatively associated with effectiveness 2011 Center for Creative Leadership. All rights reserved. 8
  • 9. Implications Implication for theory: • The classic fit hypothesis of ILT seems to hold only for dimensions that are culturally contingent, not for those that are universally endorsed Implications for practice: • Good cross-cultural leadership is a mix of being charismatic and team- oriented and responding to others’ expectations • Confirms that there’s no cook-book style of global leadership Implications for future research: • Longitudinal research needed to enable causal relationships • Multilevel research to examine specific impact of cultural values on these relationships (need method for this…) 2011 Center for Creative Leadership. All rights reserved. 9
  • 10. Thank you! 2011 Center for Creative Leadership. All rights reserved. 10
  • 11. 2011 Center for Creative Leadership. All rights reserved. 11