1. Transforming Customer
Communications
Quark Software Inc.

2. Agenda
Quark
Customer Questions and
Publishing Why Quark?
Engagement Next Steps
Platform

3. What We Do:
Enterprise Dynamic Publishing Solutions
We help our customers
communicate with their:
 Customers
 Partners
 Employees

4. We Help Customers Move
We Help Customers Shift
From This: To This:
E-readers
Print
Future?
Web
Print Tablets
Web
Mobile

5. Customer Communications
In the Mobile Device Era

6. Tablet and Smartphone Market
• PC market will grow 0.7% in 2012 compared a growth of
91.7% in 2012 for tablets*
• 1 billion consumers with smartphones or tablets by 2016±
• Piper Jaffray Investment Research see Apple retaining
majority share of market over next 3 years
• Windows will ramp in 2014, gain almost a 30% share of
tablets by 2016°
*Morgan Stanley
°Forrester Report: Windows: The next Five Years

7. Tablet Usage
 77% use their tablet every day*
 Tablet users spend an average of
13.9 hours a week on their device**
• The Small Business Association finds
45% business owners say next tech
purchase will be a tablet, with laptops
second at 41%
• 29% of hardware decision-makers said
that tablets were standard issue for executives; 15%, for non-
sales heavy travelers; 13%, for IT employees; 10%, for sales°
*Pew Research
**Online Publishers Association
°Forrester Forrsights Workforce Employee Survey, Q3 2011.

8. Huge Projected Growth in Apps
App Downloads
287.9
300
250
188.9
200
(Billions)
150 119.8
100 73
50
0
2013 2014 2015 2016
Gartner, InfoWorld, September 2011

9. C-level execs will officially name
customer experience as a top
strategic priority.
Kerry Bodine,
2012 Customer Experience Predictions, Forrester

10. What Drives Outstanding
Customer Communications?
IMMEDIATE
Superior
Customer
Experience

11. The Fragmentation Challenge
Create
OS
Manufacturer
Hardware
App Store
Geography

12. This Has a Business Cost
Creating content = Expensive!
Managing content = Expensive!
Publishing content = Expensive!
Delivering content = Expensive!
Doing all of this for multiple
output types…….Cost-prohibitive!

13. Businesses are Ill-equipped to
Meet These Expectations
 Content is unstructured
 No single source of truth
 Adhoc publishing processes
 Too many manual tasks and
independent teams
 Automation or design – never
both
 Requires ‗specialists‘ in every
area
 Mass produced content
 Need to do more with less time
and cost

14. Introducing:
Smart Customer Communications

15. Quark Publishing Platform Solves the
Customer Communications Challenge
IMMEDIATE
SOCIAL & DIGITAL
SINGLE SOURCE OF TRUTH
AUTOMATED
Superior
Customer
Experience

16. A platform for complete, end-to-end publishing
Based on a set of core capabilities and modules — from content creation to
integration with third-party systems and services, to automated, multi-
channel delivery
 Automatically assemble components
 Design templates for multiple collaboration
 Workflow and
 Automatically deliver to mobile
publications  Review and approval and multi-media into layouts
devices
 Automatically publish to multiple formats
 Author structuredTask/review notifications
 content
 User and role-based content
Content, sources  Incorporate XML
 Integrate to 3rdparty datadesign update notifications content streams
targeting
 Incorporate graphics/audio/visual management
 XML component
 Automatically package and
content  Automated checks
deliver to system of record
 Version control
 Integration with ECM

17. Single-source Value:
Cost and Time Savings
With automated processes
35% 25% 15% 25%
Create Editorial/Review Assembly Publishing
100%
50%
• External Authors • Review • Index • Layout
• Internal Authors • Q/A • TOC • Formatting
• Formatting • Updates • Links/Cross • Conversion
• Self-review Reference
• Updates

18. Single-source Value:
Cost and Time Savings
With automated processes
With content reuse
Create Editorial/Review Assembly Publishing
50%
25%
• External Authors • Review • Index • Layout
• Internal Authors • Q/A • TOC • Formatting
• Formatting • Updates • Links/Cross • Conversion
• Self-review Reference

19. Single-source Value:
Cost and Time Savings
With concurrent processes
Create Editorial/Review Assembly Publishing
15%
25%

20. Benefits of Dynamic Publishing*
Process Improvements
 Speed delivery Up to 85%
 Increase employee productivity Up to 30%
 Reduce amount of redundant content Up to 50%
Cost Reduction
 Reduce publishing process costs Up to 75%
 Reduce printing costs Up to 50%
 Reduce translation costs Up to 30%
*Based on customer implementations,
analyst studies, and conference material

21. Must Have Smart Content
Higher Value
Semantic Smart Multipurpose
Meaning
Content Content
Structured Medium Value
Logical
Repurposed
Structure Content Content
Unstructured Lower Value
Flat Content Specific use
Text
Content
Manual Partially Highly
Source: Gilbane Group
Processes Automated Automated

22. Must Have Smart Content
What is smart content?
 Knowledge-captured, media-independent content
components
 Can be assembled for different publications and audiences
Why is it important?
 Foundation for automation
 Enables:
 Content reuse, repurposing of information
 Use of metadata, discoverability
 Personalization

23. Smart Content Example
Content Type Words Smart Content
Financial “Microsoft has released <investment-news type=“product release” date=“2012-10-26”>
Windows 8 Surface RT <company tkr=“msft”>Microsoft</company>has released <product
Services tablet to compete with uri=“www.Microsoft.com/surface”>
Report Apple and Google” Windows 8 Surface RT
</product>
tablet to compete with
<company tkr=“aapl”>Apple<company> and
<company tkr=“goog”> Google</company>
What can be Can be manually Can be automatically formatted for different devices
done? styled. Can be read and audiences. Can be automatically enhanced with
by a consumer. interactivity such as pop-up thumbnails of product
page, live stock ticker information for each company,
links to latest related news items regarding product
releases, and more.

24. Smart Content in Action
Design “Chrome” and Formatting Graphics and Multimedia
(from template) (slide show or video for digital)
Reuse
Database Data
Personalization
Brand Consistency
Protected Legal Text

25. XML Authoring User Experience
 It all starts with the author
 Users are not interested in
the technology
 Improve Productivity
 Limit ―manual styling‖
 Structured Authoring
 Fine-grained Knowledge
Capture
 Output Smart XML
Components for Reuse
and Automation

26. Digital Publishing Process
XML Author
App Studio Portal
QuarkXPress Quark Publishing Platform
Customer‘s App

27. How it works
EXTERNAL SYSTEMS
CREATIVE Quark Publishing Platform Quark Publishing Platform
SUITE CLIENT WEBCLIENT PDF
WEB CMS
eBOOKS
CONTENT
Quark Publishing
Quark Publishing Platform
QuarkXPress Platform
ENTERPRISE
SERVER IBM CMS
RENDERER PRINT
PHOTOS EDITION
Content creation
Component Management
Dynamic Assembly
Automated layout
MULTI MEDIA Automated output RSS
Reuse
Repurposing
Workflow DITA OTK
Repository
Quark XML Author Delivery eMAIL
DATA ANTENNA HOUSE
Quark Publishing Platform APPS
APP DELIVERY SERVER

28. Platform Capabilities
DIGITAL BUSINESS STRUCTURED
SYSTEM AUTHORING
INTEGRATION
Publishing
Delivery
Analytics
COLLABORATION CONTENT
MANAGEMENT
Publishing Workflow
Review
Approval
MULTI-CHANNEL CONTENT AUTOMATION
PUBLISHING REUSE
Layout Automation
Publishing Automation

29. Built Using State-of-the-art
Standard-based Technologies
MOBILE CLIENTS
CUSTOM CLIENT CUSTOM PORTAL CUSTOM iOS
WEB CLIENTS
DESKTOP
CLIENTS
QUARK XML AUTHOR WEB CLIENT GATEWAY iOS
EXTERNAL STARTER APP
SYSTEMS QUARKXPRESS
WEBMVC
ENTERPRISE
COMPONENTS
EDITION
SOAP INTERFACE REST INTERFACE
LDAP / Active
MESSAGING LAYER
SPRING SECURITY / JAAS
Directory
(active MQ)
SPRING IoC CONTAINER – POJO SERVICES WEB CONTAINER
IBM WEBSHPERE
Content Metadata Indexing Collection Query Script Privilege
Service Service Service Service Service Service Service ORACLE WEBLOGIC
Kerberos / NTLM
APACHE TOMCAT
Custom Service 1
RENDERER
PUBLISHING Custom Service 2
SERVICE
SERVER MICROSOFT SHAREPOINT
MANAGER
Custom Service 3
SUBRENDERER WORK IN PROGRESS
REPOSITORY
eMAIL ADAPTER
SUBRENDERER
DITA ANTENNA WEB DATA ACCESS
SUBRENDERER OTK HOUSE CMS ADAPTER
APPS
SUBRENDERER
eBOOKS PRINT RSS PDF WWW MS SQL ORACLE
SERVER

30. Features that Deliver Customer Value

32. Quark
• Founded 1981
• Denver headquarters Products
• 30-year leadership • Structured Authoring
• Cross-Media Design
• Global Footprint • Brand Management
• Publishing automation
• Track record delivering • Digital publishing
enterprise solutions
2011-2012

33. Successful Customers
Financial Government Manufacturing Publishing
Research reports, Intelligence, Legislation, Technical documentation, Magazines, Newspapers,
Customer communications Regulation marketing materials Books, Printers

34. Strong Partnerships

35. Questions?

36. Thank You