MCCSM Video Tips

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Reed Smith

Video tips presented at the Mayo Clinic Center for Social Media Residency in NYC - June 18th 2013.

Educação Saúde e medicina Negócios

Video in Health Care Social Media
Reed Smith & Lee Aase

WHY?
(this is the audience participation part)
Video in Health Care Social Media | 18 June 2013 #MCCSM

http://blog.ﬂurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs
Video in Health Care Social Media | 18 June 2013 #MCCSM

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
Video in Health Care Social Media | 18 June 2013 #MCCSM

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
81% VS 61%
Parents use video-sharing sites more than non-parents
Video in Health Care Social Media | 18 June 2013 #MCCSM

500 years of videos
are watched on every day
Video in Health Care Social Media | 18 June 2013 #MCCSM

Trafﬁc from mobile devices tripled in 2011
3 hours of video is uploaded per minute toYouTube from
mobile devices
YouTube is available on 350 million devices
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

Hold It
Direct It
Commission It
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHAT ISTHE MOST
IMPORTANT CONSIDERATION
WHEN SHOOTING AVIDEO?
Video in Health Care Social Media | 18 June 2013 #MCCSM

DIY VS PRO
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENYOU NEED AVERY
QUICKTURNAROUND
1
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENTHEVIDEO HAS A
SHORT SHELF LIFE
2
Video in Health Care Social Media | 18 June 2013 #MCCSM

INTERNAL
COMMUNICATIONS
3
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENYOU HAVETIMETO
DEDICATETOTHE SHOOTING
AND EDITING
4
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENYOU HAVE A
REASONABLE AMOUNT OF
TIMETO PLAN/SHOOT/EDIT
1
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENYOURVIDEO HAS A
LONGER SHELF LIFE
2
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHENYOU HAVE A
COMPLEX SHOOT
3
Video in Health Care Social Media | 18 June 2013 #MCCSM

BUDGET
4
Video in Health Care Social Media | 18 June 2013 #MCCSM

1
Pre-production (planning) is key to success -
make sure that your GOALS are clearly deﬁned and agreed
upon by everyone
Video in Health Care Social Media | 18 June 2013 #MCCSM

2
Schedule a sufﬁcient amount of time to shoot and edit -
don't try to cram too much into one day.
Video in Health Care Social Media | 18 June 2013 #MCCSM

3
Make sure that you monitor sound and distractions -
pick a quiet place to shoot and use an external microphone
Video in Health Care Social Media | 18 June 2013 #MCCSM

4
Be sure that the subject is sufﬁciently lit -
either using available lighting or bringing in your own lights.
Video in Health Care Social Media | 18 June 2013 #MCCSM

5
Make sure that you have enough batteries and media
(tapes or cards) to last through the entire shoot
Video in Health Care Social Media | 18 June 2013 #MCCSM

6
Be sure that the format your camera is using is
compatible with your editing software
Video in Health Care Social Media | 18 June 2013 #MCCSM

Video in Health Care Social Media | 18 June 2013 #MCCSM
7
VS

VS
Video in Health Care Social Media | 18 June 2013 #MCCSM

1
Treat this like hiring an employee
Video in Health Care Social Media | 18 June 2013 #MCCSM

2
Pre-production (planning) is key to success -
make sure that your GOALS are clearly deﬁned and agreed
upon by everyone
Video in Health Care Social Media | 18 June 2013 #MCCSM

3
Schedule a sufﬁcient amount of time to shoot and edit -
don't try to cram too much into one day.
Video in Health Care Social Media | 18 June 2013 #MCCSM

4
Be sure that the timeline for the production is clearly
deﬁned and that deliverables are clearly deﬁned
Video in Health Care Social Media | 18 June 2013 #MCCSM

5
Be open to suggestions and recommendations
from the production company
Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN IS GOOD ENOUGH,
GOOD ENOUGH?
Video in Health Care Social Media | 18 June 2013 #MCCSM

USE A CDN
Video in Health Care Social Media | 18 June 2013 #MCCSM

Maximizing your CDN -
Title, Description, Tags
Video in Health Care Social Media | 18 June 2013 #MCCSM

Increase value through reuse
Video in Health Care Social Media | 18 June 2013 #MCCSM

Set up analytics (available on the CDN)
to track views, comments, etc
Video in Health Care Social Media | 18 June 2013 #MCCSM

Shoot for the "biggest" display
Video in Health Care Social Media | 18 June 2013 #MCCSM

10TIPS -VIDEO INTERVIEWING
• GetTheir Info
• MakeThem Comfortable
• No Rockin’ Out
• Keep the Answers in
Context
• ControlTheir Sightline
• Light Well
• Get Good Audio
• Turn Off All Phones
• Get It On-Site
• Shoot B-Roll at the Location
http://sparksight.com/who-we-are/video-blog/item/download/2
Video in Health Care Social Media | 18 June 2013 #MCCSM

VIDEO COMPOSITION
Video in Health Care Social Media | 18 June 2013 #MCCSM

Video in Health Care Social Media | 18 June 2013 #MCCSM

FAST DRAW
http://vimeo.com/sparksight
Video in Health Care Social Media | 18 June 2013 #MCCSM

ANIMATION
http://stdavids.com/CPR
Video in Health Care Social Media | 18 June 2013 #MCCSM

KINETICTYPE
http://vimeo.com/sparksight
Video in Health Care Social Media | 18 June 2013 #MCCSM

TIME LAPSE
http://YouTube.com/StDavidsHealthCare
Video in Health Care Social Media | 18 June 2013 #MCCSM

EXPLAINER
http://www.youtube.com/user/epipheo
Video in Health Care Social Media | 18 June 2013 #MCCSM

CROWDSOURCING
SearchYouTube: tedxaustin18
Video in Health Care Social Media | 18 June 2013 #MCCSM

Questions?
Video in Health Care Social Media | 18 June 2013 #MCCSM

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MCCSM Video Tips

1. Video in Health Care Social Media Reed Smith & Lee Aase

2. WHY? (this is the audience participation part) Video in Health Care Social Media | 18 June 2013 #MCCSM

3. http://blog.ﬂurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs Video in Health Care Social Media | 18 June 2013 #MCCSM

4. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx Video in Health Care Social Media | 18 June 2013 #MCCSM

5. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx Video in Health Care Social Media | 18 June 2013 #MCCSM

6. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx 81% VS 61% Parents use video-sharing sites more than non-parents Video in Health Care Social Media | 18 June 2013 #MCCSM

7. 500 years of videos are watched on every day Video in Health Care Social Media | 18 June 2013 #MCCSM

8. Trafﬁc from mobile devices tripled in 2011 3 hours of video is uploaded per minute toYouTube from mobile devices YouTube is available on 350 million devices Video in Health Care Social Media | 18 June 2013 #MCCSM

9. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

10. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

11. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

12. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

13. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

14. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

15. Hold It Direct It Commission It Video in Health Care Social Media | 18 June 2013 #MCCSM

16. WHAT ISTHE MOST IMPORTANT CONSIDERATION WHEN SHOOTING AVIDEO? Video in Health Care Social Media | 18 June 2013 #MCCSM

17. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

18. DIY VS PRO Video in Health Care Social Media | 18 June 2013 #MCCSM

19. WHENYOU NEED AVERY QUICKTURNAROUND 1 Video in Health Care Social Media | 18 June 2013 #MCCSM

20. WHENTHEVIDEO HAS A SHORT SHELF LIFE 2 Video in Health Care Social Media | 18 June 2013 #MCCSM

21. INTERNAL COMMUNICATIONS 3 Video in Health Care Social Media | 18 June 2013 #MCCSM

22. WHENYOU HAVETIMETO DEDICATETOTHE SHOOTING AND EDITING 4 Video in Health Care Social Media | 18 June 2013 #MCCSM

23. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

24. WHENYOU HAVE A REASONABLE AMOUNT OF TIMETO PLAN/SHOOT/EDIT 1 Video in Health Care Social Media | 18 June 2013 #MCCSM

25. WHENYOURVIDEO HAS A LONGER SHELF LIFE 2 Video in Health Care Social Media | 18 June 2013 #MCCSM

26. WHENYOU HAVE A COMPLEX SHOOT 3 Video in Health Care Social Media | 18 June 2013 #MCCSM

27. BUDGET 4 Video in Health Care Social Media | 18 June 2013 #MCCSM

28. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

29. 1 Pre-production (planning) is key to success - make sure that your GOALS are clearly deﬁned and agreed upon by everyone Video in Health Care Social Media | 18 June 2013 #MCCSM

30. 2 Schedule a sufﬁcient amount of time to shoot and edit - don't try to cram too much into one day. Video in Health Care Social Media | 18 June 2013 #MCCSM

31. 3 Make sure that you monitor sound and distractions - pick a quiet place to shoot and use an external microphone Video in Health Care Social Media | 18 June 2013 #MCCSM

32. 4 Be sure that the subject is sufﬁciently lit - either using available lighting or bringing in your own lights. Video in Health Care Social Media | 18 June 2013 #MCCSM

33. 5 Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot Video in Health Care Social Media | 18 June 2013 #MCCSM

34. 6 Be sure that the format your camera is using is compatible with your editing software Video in Health Care Social Media | 18 June 2013 #MCCSM

35. Video in Health Care Social Media | 18 June 2013 #MCCSM 7 VS

36. VS Video in Health Care Social Media | 18 June 2013 #MCCSM

37. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

38. 1 Treat this like hiring an employee Video in Health Care Social Media | 18 June 2013 #MCCSM

39. 2 Pre-production (planning) is key to success - make sure that your GOALS are clearly deﬁned and agreed upon by everyone Video in Health Care Social Media | 18 June 2013 #MCCSM

40. 3 Schedule a sufﬁcient amount of time to shoot and edit - don't try to cram too much into one day. Video in Health Care Social Media | 18 June 2013 #MCCSM

41. 4 Be sure that the timeline for the production is clearly deﬁned and that deliverables are clearly deﬁned Video in Health Care Social Media | 18 June 2013 #MCCSM

42. 5 Be open to suggestions and recommendations from the production company Video in Health Care Social Media | 18 June 2013 #MCCSM

43. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

44. WHEN IS GOOD ENOUGH, GOOD ENOUGH? Video in Health Care Social Media | 18 June 2013 #MCCSM

45. USE A CDN Video in Health Care Social Media | 18 June 2013 #MCCSM

46. Maximizing your CDN - Title, Description, Tags Video in Health Care Social Media | 18 June 2013 #MCCSM

47. Increase value through reuse Video in Health Care Social Media | 18 June 2013 #MCCSM

48. Set up analytics (available on the CDN) to track views, comments, etc Video in Health Care Social Media | 18 June 2013 #MCCSM

49. Shoot for the "biggest" display Video in Health Care Social Media | 18 June 2013 #MCCSM

50. 10TIPS -VIDEO INTERVIEWING • GetTheir Info • MakeThem Comfortable • No Rockin’ Out • Keep the Answers in Context • ControlTheir Sightline • Light Well • Get Good Audio • Turn Off All Phones • Get It On-Site • Shoot B-Roll at the Location http://sparksight.com/who-we-are/video-blog/item/download/2 Video in Health Care Social Media | 18 June 2013 #MCCSM

51. VIDEO COMPOSITION Video in Health Care Social Media | 18 June 2013 #MCCSM

52. Video in Health Care Social Media | 18 June 2013 #MCCSM

53. Video in Health Care Social Media | 18 June 2013 #MCCSM

54. WHENTO DIY WHENTO HIRE A PRO TIPS IFYOU DIY TIPS IFYOU HIRE A PRO ADVICE TRENDS Video in Health Care Social Media | 18 June 2013 #MCCSM

55. FAST DRAW http://vimeo.com/sparksight Video in Health Care Social Media | 18 June 2013 #MCCSM

56. ANIMATION http://stdavids.com/CPR Video in Health Care Social Media | 18 June 2013 #MCCSM

57. KINETICTYPE http://vimeo.com/sparksight Video in Health Care Social Media | 18 June 2013 #MCCSM

58. TIME LAPSE http://YouTube.com/StDavidsHealthCare Video in Health Care Social Media | 18 June 2013 #MCCSM

59. EXPLAINER http://www.youtube.com/user/epipheo Video in Health Care Social Media | 18 June 2013 #MCCSM

60. CROWDSOURCING SearchYouTube: tedxaustin18 Video in Health Care Social Media | 18 June 2013 #MCCSM

61. Questions? Video in Health Care Social Media | 18 June 2013 #MCCSM

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