Clemson mini MBA for Healthcare Professionals

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4 gostaram•664 visualizações

Reed Smith

Slides from a mini MBA class I co-taught with Bobby Rettew at Clemson at the Falls in September '12

Educação

#CUminiMBA

• Average Time on Page - 6:30mins

• 1,123 Unique Visitors/Pageviews

• 94 additional “Likes” on Facebook

• #EMTop - 50 real time tweets, 88k impressions,
reaching 9600 followers

#CUminiMBA
#SoLongVampires

One Week --Tweets: 3,581 YouTube: 4.8m

#CUminiMBA
source: @chrisboyer

900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers

#CUminiMBA
source: @chrisboyer

2 Facebook ads | $479 monthly spend

#CUminiMBA
source: @chrisboyer

• Over three month period: 296 clicks/month

#CUminiMBA
source: @chrisboyer

• Over three month period: 296 clicks/month

• 30 seminar registrations

#CUminiMBA
source: @chrisboyer

• Over three month period: 296 clicks/month

• 30 seminar registrations

• 23% seminar registration/surgery conversion rate

#CUminiMBA
source: @chrisboyer

ROI = (gain - cost)/cost

Gain: $20,700
Cost: $479 x 3 = $1,437

ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%

#CUminiMBA

source: http://argylesocial.com/landing/social-timing-insights-infographic

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Clemson mini MBA for Healthcare Professionals

1. MINI MBA

2. #CUminiMBA

3. #CUminiMBA WELCOME TO THE MOTHERSHIP

4. #CUminiMBA MOTHERSHIP EXAMPLES

10. #CUminiMBA • Average Time on Page - 6:30mins • 1,123 Unique Visitors/Pageviews • 94 additional “Likes” on Facebook • #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers

11. #CUminiMBA

12. #CUminiMBA #SoLongVampires One Week --Tweets: 3,581 YouTube: 4.8m

13. #CUminiMBA POWER OF THE BLOG

14. #CUminiMBA

15. #CUminiMBA

16. #CUminiMBA

17. #CUminiMBA

18. #CUminiMBA CASE STUDIES

19. #CUminiMBA

20. #CUminiMBA

21. #CUminiMBA

22. #CUminiMBA

23. #CUminiMBA

24. #CUminiMBA

25. #CUminiMBA

26. #CUminiMBA

27. #CUminiMBA

28. #CUminiMBA

29. #CUminiMBA

30. #CUminiMBA GOALS

31. #CUminiMBA source: @chrisboyer

32. #CUminiMBA source: @chrisboyer

33. #CUminiMBA source: @chrisboyer

34. #CUminiMBA source: @chrisboyer

35. #CUminiMBA source: @chrisboyer 900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers

36. #CUminiMBA source: @chrisboyer 2 Facebook ads | $479 monthly spend

37. #CUminiMBA source: @chrisboyer

38. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month

39. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations

40. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate

41. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate • Average $3,000 contribution margin

42. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate • Average $3,000 contribution margin • $20,700 proﬁt originated from campaign

43. #CUminiMBA source: @chrisboyer ROI = (gain - cost)/cost Gain: $20,700 Cost: $479 x 3 = $1,437 ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%

44. #CUminiMBA REVIEWS

45. #CUminiMBA

46. #CUminiMBA

47. #CUminiMBA

48. #CUminiMBA

49. #CUminiMBA TIME 2.0

50. #CUminiMBA KNOW YOUR AUDIENCE

51. #CUminiMBA source: http://argylesocial.com/landing/social-timing-insights-infographic

52. #CUminiMBA

53. #CUminiMBA

54. #CUminiMBA