Join Red Pill Development's Creative Director Bob Kadrie, and Software Engineer Keith Strickland as they discuss how good design profoundly impacts the effectiveness of the applications you develop. In this session we will explore the industry's renewed dedication to user experience by taking a closer look at the design standards created by Google, IBM and Microsoft, and how you can utilize these design strategies to improve your application's usability and adoption.

1. Bob Kadrie
Design/UX Director
Keith Strickland
Software Engineer
Design
Matters

2. Challenge the way you think about Notes data

3. Change the way you approach your next project

4. Understand the value of good design

5. A look at the
development process
from a designer’s
point of view

6. bob@redpillnow.com
@bobkadrie
redpillnow.comwww
Atlanta, Georgia
BobkadrieBob Kadrie
Design/UX Director

7. AT&T, Center for Civil and Human Rights,
Delta Air Lines, Emory University, General Motors,
Rinnai Corporation, Neenah Paper,
The Woodruff, and Worldspan

8. Thoughtful design
can improve your ROI

9. $300,000,000
The dollar amount one simple design change increased
online sales for a major e-commerce site in one month.

10. REGISTER

11. CONTINUE
"You do not need to create an account to make purchases on our site.
Simply click “Continue” to proceed to checkout. To make your future
purchases even faster, you can create an account after you checkout."

12. Good design can bring you
closer to your audience

14. increased traffic ten-fold
and ticket sales by 200%
in the first 30 days

16. Rinnai lead nurturing system increased
online leads by 200% and
conversions over 30%

17. Let’s agree…
Design is more than decoration

18. Design should address
function and form as a
single issue

19. A Methodology for Success
Requires collaboration between the project owner, developer and designer

20. The Business Case
Listen: Understand the need of your users

21. Convert the business case into
functional requirements

22. Site Map and Wire Frames
A cost-effective path from functional requirements to design

23. Site Map

24. Wire Frame

25. Clickable Mockups
Testing and documentation for business users and the programming team

26. User Testing
You’re too close to understand how it works

27. 360º Design
Iterate quickly, without expectation

28. Knowledge Transfer
Assures the final product looks and works as expected

29. A look at the
development
process from a
developer’s point of
view

30. Keith Strickland
Software Engineer
keith@redpillnow.com
@keithstric
redpillnow.comwww
Atlanta, Georgia

31. Working Together: Programmer and Designer
Java
Backbone
RequireGraph
Bob’s World
My World
Polymer

32. The Typical Notes Shop
A few isolated, overworked developers each supporting10s or
100s of Notes applications

33. The Problem
Poor collaboration (if it exists) between developers and
designers (if they exist) to assist with best practices for
UX and implemention of brand guidelines (if they exist)

34. Validation
IBM, Microsoft and Google have spent millions to create
design standards that support their brands

35. IBM and Microsoft don’t provide the tooling to help
you implement their standards.
Problem
#1

36. These standards attempt to be all things to everybody,
and are not unique to the company you are working with.
Problem
#2

38. Most Notes applications were not
designed or developed by
professionals.

39. The Notes client is fading away, being replaced
by modern applications that require professional
designers and developers.

40. Become a good designerOption
#1

41. Develop a relationship with
a professional designer with UI/UX expertise
Option
#2

42. Both require a significant
investment to succeed!

43. There are tool sets that
provide shortcuts allowing
developers to deliver a
better product without a
professional designer

44. Red Pill Now had already
committed to addressing the
problem using Polymer Web
Components prior to hiring a
creative/UX director

45. … but soon realized this was
limiting our ability to address
the unique needs of our clients

46. Our results from hiring a
creative/UX director

47. A no documentation
standard for UI design

48. Focus on what you subtract,
not what you add

53. What our
customers are
saying?

56. “I didn’t need help
navigating or
finding information.”

57. What should you expect?

58. A lot of productive collaboration

59. Your users will definitely
notice the difference

60. Your supervisor will definitely
notice the difference

61. Responsibility for UI design and
branding will be moved off your plate

62. You can concentrate on developing
your application’s functionality