Redington Value Distribution launches its first ever ‘Value Journal’, a monthly news journal whose purpose is to update the channel on the latest vendor news and Redington Value’s Channel Initiatives. Key stories from the June Edition: • Redington Value surges ahead with RedCloud • Fortinet honours top ‘channel partners and distributors’ • Oracle and Redington Value promote SPARC M7 • Redington shines at the Channel Middle East awards • Cisco moves to develop Africa Partners

1. Issue 01// June 2016
For more information, please write to sales.value@redingtongulf.com
RedCloud, a cloud services’ ag-
gregation platform from Redington
Value offers partners a marketplace
for all workloads and technologies
across verticals. The portal will
provide single sign-in platform for
all cloud services with a unified
billing, provisioning, automation
and online payment option.
“The demand for public and
private cloud solutions has been
growing fast across the Middle
East and Africa. From start-ups to
larger corporations, most compa-
nies are enabling cloud solutions in
an effort to reduce their capex and
improve innovations. Adoptability
is set to increase by over 20 per cent
this year alone as more and more
companies are getting onboard
even as the industry moves towards
implementing virtual infrastruc-
ture and cloud-based solutions to
provide performance, scalability
and accessibility,” said Ramkumar
Balakrishnan, President, Redington
Value Distribution.
RedCloud will be able to facilitate
existing and net new partners with
a bouquet of cloud services catering
Fortinet, a high-performance
cybersecurity solutions maker, has
recently concluded its first Middle
East Partner Conference in Dubai,
Sofitel The Palm. The vendor used
the summit to announce the win-
ners of the top partner awards.
Fortinet’s Middle East Partner
Conference awards recognised the
Software giant Oracle has intro-
duced an all-new family of SPARC
systems built on the revolutionary
32-core, 256-thread SPARC M7 mi-
croprocessor. The systems feature
security in Silicon for advanced
intrusion protection and encryp-
tion; SQL in Silicon that delivers
unparalleled database efficiency;
Continue on page 2
REDINGTON VALUE SURGES
AHEAD WITH REDCLOUD
Fortinet honours top ‘channel
partners and distributors’
Oracle and Redington Value
promote SPARC M7
Ramkumar Balakrishnan, President – Redington Value
Oracle’s SPARC T7 and M7 systems and
Oracle SuperCluster M7 are starting a new
era in delivering secure computing.
Penel says Fortinet is in a leadership
position across the Middle East. Continue on page 2 Continue on page 2
Redington Value scoops ‘Most Focused Distributor’
award at first Fortinet Middle East partner summit
The systems design has advancements
in memory protection
Redington value is a value added distributor for the following brands in parts of Middle East & Africa:

2. 2
For more information, please write to sales.value@redingtongulf.com
to IaaS, PaaS and SaaS offerings via
Microsoft, Amazon Web Services,
Oracle, RedHat, EMC, DoubleTake,
Barracuda, CheckPoint, TrendMi-
cro, leading ISVs, Managed Service
Providers, hosting companies and
other vertical offerings such as
UCaaS, DRaaS, VCaaS and more.
The partners will be able to position
cloud solutions and workloads in
contrast to traditional infrastructure
solutions. This will help them trans-
form as they prepare for their cloud
outstanding achievements drawn
from the company’s distributors
and resellers across the region. The
two-day conference welcomed more
than 100 partners from across the
GCC and Levant.
The award winners
included the following:
Partner of the Year: Gulf Busi-
ness Machines (Middle East except
Saudi) and Dynamic Systems (Saudi
Arabia)
Enterprise Partner of the Year:
Alpha Data (Gulf) and BMC (Saudi
Arabia)
Best Growth of the Year:
Emircom (UAE and Saudi), Zak
Solutions (North Gulf), Bahwan IT
LLC (South Gulf), Intertec Systems
(UAE)
Service Award: Security Matterz
SME Partner of the Year: Para-
mount Computer Systems
Most Focused Distributor:
Redington Gulf FZE
Enhanced Technologies
Partner of the Year: OFFTEC
Services Partner of the Year: Triple
C (North Gulf), DTS Solutions
(South Gulf), Security (Saudi
Arabia)
MSSP Partner of the Year:
Etisalat
and a record performance spanning
enterprise, big data, and cloud
applications.
According to the vendor the
new SPARC M7 processor-based
systems, including the Oracle
SuperCluster M7 engineered system
and SPARC T7 and M7 servers, are
designed to seamlessly integrate
with existing infrastructure and in-
clude fully integrated virtualisation
and management for cloud.
The company said all existing
commercial and custom appli-
cations will run on SPARC M7
systems unchanged with significant
improvements in security, efficien-
cy, and performance. In addition,
SPARC M7 is an open platform that
developers can utilise to create new
software that takes advantage of Se-
curity in Silicon and SQL in Silicon
capabilities.
“Until now, no computing plat-
form has been able to tackle security
without significantly impacting
application performance and effi-
ciency,” said John Fowler, Executive
Vice President, Systems, Oracle.
“Today Oracle is delivering break-
through technology for memory
intrusion protection and encryption,
while accelerating in-memory ana-
lytics, databases and Java. Oracle’s
SPARC T7 and M7 systems and
Oracle SuperCluster M7 are starting
a new era in delivering secure com-
puting while increasing efficiency.”
Matthew Eastwood, Senior Vice
President, Enterprise Infrastructure
and Data Centre Group, IDC. “Ora-
cle’s core investments in SPARC M7
are delivering breakthrough capa-
bilities for information security, da-
tabase efficiency, and performance
that go beyond enterprise work-
loads to big data and cloud. This is
the most significant advancement in
SPARC microprocessor and systems
design in the last decade.”
Oracle said the new SPARC M7
processor is the design centre of
the new line of SPARC M7 systems
that scale from 32 to 512 cores,
256 to 4,096 threads and up to 8
TB of memory. Oracle’s SPARC
M7 chip is a 4.1 GHz 32-core/256-
thread processor that addresses the
most demanding workloads with a
balanced high performance design
across all factors of memory, IO,
and scalability. In addition, Oracle
has improved every other aspect of
the design compared to previous
generation designs resulting in in-
creased single-thread performance
and reduced latency.
The company added that its new
SPARC M7 systems deliver out-
standing security and performance
as demonstrated by a new world
record result for the SPECjEnter-
prise2010 benchmark for database
and Java.
Fortinet’s Middle East Partner
Conference provided the Fortinet
partner community with access to
key marketing and business strate-
gies, leadership, and information re-
garding specific customer solutions
designed to help partners succeed in
the marketplace. During the event,
partners were updated on Internal
Segmentation Firewalls (ISFW),
the Advanced Threat Protect (ATP)
framework, the Cyber Threat
Assessment Program (CTAP), as
well as the newly-expanded secure
wireless and broader secure access
solutions.
“Fortinet is in a leadership po-
sition across the Middle East, and
this would not have been possible
without the support of our partners,
as well as our consistent and grow-
ing commitment to the region,” said
Alain Penel, Regional Vice Presi-
dent, Middle East, Fortinet. “As a
company we have invested signifi-
cantly in local resources and, from a
global perspective, we’ve made big
investments into our solutions, our
channel, and our joint marketing
efforts. We are extremely proud to
have hosted our first Middle East
partner conference this year - it
allowed us to better engage with our
partners, and set the stage for future
mutual business success.”
journey and enhance their ability
to propose new related business
solutions.
Redington Value is committed to
their partners helping them trans-
form to the cloud buzz and also en-
able them in providing consulting,
professional services and support.
This will assist the partner in retain-
ing their clientele, adopt recurring
revenue streams, increase yield per
customer and also derive predict-
able revenue model. In the coming
time and unlike the conventional
pitch towards IT solutions, partners
will be able to interact and transact
with the functional heads at clients,
helping them with business agility
& competitiveness, operational effi-
ciencies, innovation and faster time
to market on their products and
services to their end customers.
Redington Value caters to the
MEA markets and will be able to
extend most of the cloud offerings
across 27 markets in Middle East,
Turkey, Africa and CIS countries via
their partner eco system. Redington
is the early adopter of this model
and will continue to on-board more
cloud offerings in the months to
come. The existing vendors and
many new cloud vendors and
partners are eager to mount their
offerings on the RedCloud and
get themselves recognized and
subscribed in the quickest and most
effective way.
Fortinet Partner Summit… Oracle and SPARC M7...
CLOUD

3. 3
For more information, please write to sales.value@redingtongulf.com
ninth Channel Middle East Awards
held at the Conrad Hotel in Dubai.
The Channel Middle East Awards
mark the highlight of the year and
the pinnacle of achievement for IT
resellers, distributors and vendors
in the Middle East.
The award pays tribute to a
distributor that has excelled in
providing and delivering value-add-
ed services, that include solution de-
sign architecture, pre-sales consult-
ing, training, channel enablement
programmes, post-sales implemen-
tation and technical support, and
adding value at every stage of the IT
product life cycle.
The judging panel was impressed
with Redington Value Distribu-
tion’s continued leadership, market
knowledge, training and skills
development, partner enablement
programmes and understanding of
what value distribution demands.
The distributor has successfully
developed specialisations and do-
main expertise in various technolo-
gy and market sectors across Middle
East and Africa (MEA).
“Winning this award is a huge
hounour for the entire team,” said
Sajiv R. Pillai, Regional Sales Man-
ager, Redington Value Distribution.
Pillai said the driving factor is
the vision that everyone shares
and that’s to see Redington Value
Distribution succeed and reach
new heights. “Our employees put
in a huge amount of hard work into
driving the business and when their
efforts are recognised by indus-
try experts, it makes us feel very
proud,” Pillai added.
He said winning the award this
year will motivate the entire value
team to aim higher this year and
beyond.
VAD Redington Value Distribution
was recently named the Value-Add-
ed Distributor of the Year at the
Redington Value shines at
Channel Middle East Awards
Redington Value wins Value Added Distributor of the Year award.
Redington Value Distribution won in a hotly contested category

4. 4
For more information, please write to sales.value@redingtongulf.com
An evening with Fortinet Partners at Redington Value Dubai Office – 2nd May 2016
Oracle – The New Era of Secure Private Cloud in Kuwait – 23rd May 2016
VMware VSP-VTSP Bootcamp in Dubai – 10th May 2016 VMware Forum with Mustafa Sultan in
Oman – 25th May 2016
VMware Innovation Day in Jeddah, KSA –
25th May 2016
Dell Sonicwall User Group Forum with B
Infosec in Bahrain - 5th May 2016
Red Hat Roundtable Conference in Riyadh,
KSA - 10th May 2016
EMC VXRail Roundtable Conference in
Riyadh, KSA – 18th May 2016
Oracle – The New Era of Secure Private
Cloud in Bahrain – 27th April 2016
Oracle – The New Era of Secure Private Cloud in Oman – 25th April 2016 Trend Micro Partner Bootcamp in Riyadh, KSA – 26th May 2016

5. 5
For more information, please write to sales.value@redingtongulf.com
Fortinet Partner Bootcamp in Uganda –
11th May 2016
Oracle End Customer event with Alta Computech in Ethiopia – 11th May 2016 Oracle Executive Dinner in Kenya – 3rd
May 2016
Fortinet NextGen Security Seminar with
Seven Seas in Dubai – 26th May 2016
VMware Management Automation
Bootcamp in Oman – 23rd May 2016
Fortinet Partner Certification Training in
Dubai – 8th to 12th May 2016
Malwarebytes and Redington Value Partnership
Celebration in Dubai – 18th May 2016
Redington Value stand at Oracle Executive Summit in Kenya – 3rd May 2016 Redhat Partner training in Kenya – 10th
May 2016
Fortinet Partner SYNC in Dubai – 3rd to 4th May 2016
Oracle - The New Era of Secure Private
Cloud in Qatar – 26th May 2016
Fortinet Partner Bootcamp in Dubai – 25th
to 26th May 2016
HP ArcSight Training in Dubai – 16th to
19th May 2016

6. 6
For more information, please write to sales.value@redingtongulf.com
Regional distributor Redington
Value Distribution and storage solu-
tions vendor EMC have unveiled
the ELP reseller rebate scheme for
2016.
Under the rebate scheme, Red-
ington Value Distribution and EMC
is targeting channel partners with
the EMC Data Domain DD2200, a
deduplication appliance for backup
and archive data that is designed for
small to midrange data centres.
The rebate scheme according to
Redington Value Distribution, is
open to new and existing partners
not selling ELP products in 2014,
2015 and 2016.
According to Redington, the
DD2200 has been configured for
your small data centre or remote
office, this bundle includes EMC
Data Domain Boost and EMC Data
Domain Replicator software. DD
Boost speeds backups up to 50% by
distributing parts of the deduplica-
tion process to the backup server
or application client. DD Replicator
replicates data from remote loca-
tions to a central site. Only deduped
and compressed data travels over
your network, which reduces the
bandwidth needed by up to 99%.
New resellers will receive $300 for
every entry level unit sold in Q2 2016
and an additional $100 for adding a
Brocade switch.
For existing ELP partners they will
get $300 for every entry level unit
sold in Q2 2016:
Dharshana K, General Manag-
er - VCG at Redington Value, said
partners must sell a minimum of
two ELP units in Q2 2016 in order to
claim the rebate.
For example, said Dharshana K an
existing ELP partner in Q2 2016 will
for one ELP unit sold not be eligible
for any rebate but if two units are
sold, the partner will get $600 and
three units will see the partner
receive a $900 rebate.
Dharshana K said how it works,
backend rebate payments will be
made quarterly together. In addition,
he added that the backend rebate
will be paid to a company, not to a
person and for each unit sold the
partner will receive USD 1000 back-
end rebates.
According to Dharshana K, the
SKUs eligible for rebate include DPS
for Backup 1-10TB: 456-105-958 and
DPS for Backup 10-50TB: 456-105-
080. The minimum capacity order
eligible for the rebate is 5TB and it
includes Avamar, NetWorker, Data
Protection Advisor, DP Search,
CloudBoost, DD Boost for enterprise
apps and protection for all consump-
tion models, cloud-enabled.
Trend Micro, a maker of security
software solutions has appointed
Redington Gulf as the first au-
thorised training centre (ATC) to
conduct certified training courses
here in the region.
Under the agreement, Redington
Gulf trainers are now able to offer
courses to industry professionals
looking to be Trend Micro Certified
on Office Scan, Deep Discovery, and
Deep Security products.
Redington Gulf is already distrib-
utor for Trend Micro in the Middle
East, Africa, Turkey and CIS. With
a market presence in more than 24
countries, supported by a distribu-
tion network of more than 12,000
channel partners and over 16 stock
points across the region, Redington
Gulf is firmly positioned as a leading
supply chain solutions provider in
Redington Gulf has a new state-
of-the-art training facility in their
new office in Dubai, where majority
of the training will be taking place.
The company also has certified
trainers in other countries ensuring
that Trend Micro certification can
be locally achieved.
Ramkumar Balakrishnan,
president, Redington Gulf Value
Distribution, said: “We are extreme-
ly proud to be the first Authorised
Training Centre here in the region
to be able to provide Trend Micro
certification. We have a new dedi-
cated facility and our trainers are
highly skilled.”
in MEA.
“Working with Redington Gulf,
we are now able to offer our part-
ners and end-users a more flexible
timeframe to be Trend Micro certi-
fied. We are confident that industry
professionals will quickly benefit
from this new channel initiative,”
commented Ihab Moawad, VP
Mediterranean, Middle East, Africa,
Russia and CIS at Trend Micro.
Moawad added: “In Redington
Gulf we have a trusted distributor
who has all the right requisites to
offer a robust training programme.
We are always looking to encourage
and support our channel partners
to be able to sell and service Trend
Micro’s security suite to their
customers in the best possible way
and in the process increase their
revenue stream.”
EMC unveils ELP reseller
rebate for Africa
RedingtonValue
drives Veeam
Availibity Suite
Promotion
Redington Value targets EMC Channel Partner with DD2200
Customers and channel ecosystem to significantly
benefit from new training and certification initiative
Distributor
rewards
regional
partners
The DD2200 has been configured for your small data centre or remote office.
In Redington Gulf, Trend has a trusted
distributor who has all the right requisites
to offer robust training programmes, says
Moawad.
Regional distributor Redington
Value Distribution and backup
solutions vendor have launched
the Veeam Availability Suite promo
for resellers in the Middle East and
Africa (MEA).
Under the scheme, resellers that
accelerate and drive deals will be
rewarded for implementing trials
of Veeam Availability Suite. The
promotion started from 1st January,
2016 and runs through to 30th
June, 2016.
Trend Micro appoints Redington
Gulf as authorised training centre

7. 7
For more information, please write to sales.value@redingtongulf.com
Networking giant Cisco has teamed up
with regional VAD Redington Value
Distribution to develop its partner
ecosystem as part of the vendor’s wider
partner-led initiatives in the Africa .
Under the plan Redington Value
Distribution in conjunction with Cisco
developing Partner Plus Prestige, Part-
ner Plus Aspire, Long-Tail and Reseller
tiers for its channel partners by clearly
segmenting each tier and the benefits
partners stand to gain.
For Partner Plus Prestige, the highest
tier, partners develop adaptable skills
guaranteeing them the quickest ROI.
Redington Value Distribution is
offerings Prestige partners a range of
benefits including business and sales
support, business plan and technical
presentation coaching, architecture
and technical training, ready to use
pre-sales support, end user PoC sup-
port on security, UC and data centre,
co-funding/incentives for ATP focus
partners and smart services training
and auto quoting notifications.
In addition, Redington together with
Cisco will offer logistics and commer-
cial support, marketing and demand
generation, quarterly commercial focus
end user telemarketing on behalf of
Prestige partners, joint marketing cam-
paigns and end user events, monthly
third party SMS campaign to user data
base for run rate business, mentor-
ing of partners marketing teams on
marketing best practices, rewards and
incentives for repeated business and
service catalogues benefits.
Partner Plus Aspire will get business
and sales support, Select Status “made
easy”- certification and re-certification
aids, business and sales proposal train-
ing to convert leads to commit easily,
dCloud demonstrations and training
on UC and security, monthly BOM
building and technical classes to insure
budget friendly and scalable proposals,
incentives and programs to motivate
and accelerate sales circles, commer-
cial and logistics assistance to aid ease
of doing business and marketing and
demand generation
In addition, partners under this tier
will receive quarterly AP focus end user
telemarketing, online marketing collat-
erals on Cisco campaigns and events,
monthly third party SMS campaign to
user data base and service catalogue
benefits.
For Long-Tail Partner status, Red-
ington Value and Cisco will offer busi-
ness and sales support, recruitment
events, web and in-class trainings on
lead management, on boarding en-
ablement-select assist, channel benefit
and brand protection briefings ready
to use pre-sales support, smart net
training, spiffs on service sales, logistic
and commercial support, local stocking
support marketing and demand
generation and marketing orientation,
training and support.
In addition Long-Tail partner will
also get rewards and incentives for
repeated business joint roadshows,
webinars and email campaigns on
behalf of partners and access to service
catalogue benefits.
For new Resellers, the onboarding
process is a quick and easy seven days
and eight step starter kit process.
The distributor works to welcome
new resellers warmly to Cisco and
Redington family with a promise of a
sustainable and rewarding relation-
ship.
Avaya introduces its concept of
Digital Transformation-as-a-Service
– SmartDXaaS – to emerging mar-
kets, with the company highlighting
its range of cloud-based solutions
and professional services, designed
to help organisations achieve their
digital transformation objectives
more easily and cost-effectively, at
the annual Avaya Technology Forum
held in Dubai recently.
The flagship technology event, the
latest round in a series that will move
on to Ireland and the US, will also
see Avaya host a complete “Smart
City” ecosystem in Dubai, with re-
al-world demonstrations from public
and private-sector organisations.
While enterprise CEOs are
increasingly placing digital trans-
formation at the centre of their
corporate strategies, organisations
need trusted partners that can help
them navigate today’s uncertain
environments, while preparing for
the challenges of tomorrow. Accord-
ing to IDC, by 2018 70% of silo-ed
digital transformation initiatives will
fail due to insufficient collaboration,
integration, sourcing or project
management, while by 2020 more
than 30% of existing IT vendors will
not survive in their current forms,
requiring customers to realign their
preferred vendor relationships.
Cisco moves to develop Africa Partners
Avaya introduces Smart SmartDXaaS
Redington Value helps vendor onboard Prestige,
Aspire and Long-Tail Partners
New service offerings designed to enable businesses
with digital transformation
Abou-Ltaif says Avaya’s transition to a
software and services company enables
it to help organisations achieve their own
digital transformation goals.
Redington Value was recently
recognised by VMware at the vendor’s
Partner Innovation Awards during
the Partner Leadership Summit held
in the US.
Redington Value won the ‘Emerg-
ing Markets Distributor Partner of
the Year - Regional’ and ‘Emerging
Markets Distributor Partner of the
Year - Global’ award.
Every year, VMware recognises its
partners for demonstrating excel-
lence and achievements throughout
the year with the Partner Innovation
Awards. The awards were designed
to highlight the efforts of all partner
types in relation to growth, sales, net
new customers and marketing.
“It is a great honour to be rec-
ognised by VMware at a global stage,
especially at a time when the industry
is going through massive transforma-
tion and VMware being right up there
on the innovation curve. Redington
Value will continue to focus and
invest in the new and transformation-
al technologies and intensify efforts
in areas like network virtualisation,
SDDC and hyper converged infra-
structure,” said Ramkumar Balakrish-
nan, president at Redington Value.
Redington wins at VMware’s
Partner Innovation Awards
Recognised for growth, sales, net new customers
Ramkumar Balakrishnan, president,
Redington Value (second from right) and
Sayantan Dev, VP, VCG, Redington Value
received the two awards.